When a reader arrives at your book page, she’s in the Decision Zone — past curiosity and actively evaluating. That page has one job: give her everything she needs to say yes. Here’s what goes on it.
A social post lives for 48 hours. A blog post about why you put the blind curve in your story lives for years — earning citations, building authority, and surfacing your books to readers who are searching for exactly the emotional experience your story delivers. Here’s what the blog actually does, how to build it…