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Romance Author Website Mistakes — And How to Fix Every One of Them

Most romance author website mistakes aren’t technical problems — they’re reader experience problems. Here are the ten most common, including three that most author marketing advice has never named, and exactly how to fix each one.

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Why Romance Readers Want You to Have an Author Website — And What They’re Actually Looking For When They Get There

Romance readers are searching for you right now. Not for your marketing — for your world. Here’s exactly what they’re looking for when they arrive at an author’s website, why most websites give them something entirely different, and what changes when the ecosystem is built around what they actually need.

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The Book Hangover Is Not a Problem to Solve — It’s a Reader Telling You Exactly What She Needs Next

There are over 70,000 Instagram posts tagged #bookhangover. Romance readers are publicly announcing the most loyalty-ready moment in their reading experience. Here’s what the book hangover actually is, why it matters for your platform, and how to build the infrastructure that holds readers when it happens.

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Welcome to the Library: A Romance Author’s Complete Map of the Online Ecosystem

The internet is a massive mainland library. Your website is your itty-bitty bookstore. Social media is the hallway outside it. Once you see the map, you’ll never feel lost in your platform again — here’s the complete guide to what every piece of your online presence is actually for.

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Your Romance Books Built a Storyworld. Here’s How to Build the Ecosystem Around It

Most romance authors treat their books as the product and everything else as promotion. The storyworld ecosystem model turns that thinking inside out — and shows you what a fully functioning romance author platform looks like when it’s actually working, from free content through paid products to loyal reader advocacy.

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The Reader-First Author Platform Guide: Your Working Map to a Romance Author Ecosystem that Actually Works

The Reader-First Author Platform Guide is not another course on what tools to use. It’s the working map of the complete BFF Strategy ecosystem — every piece of your online presence named, its job described, and its relationship to everything else made clear. Free download.

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The Reader-First Revolution: Why Everything You’ve Been Taught About Romance Author Marketing Was Designed for the Wrong Audience

The framework most romance authors have been given was never built for this genre, this reader, or this kind of reading relationship. Here’s the complete panoramic overview of the BFF Strategy — three structural gaps, two reader types, and what changes when you build from the reader’s perspective.

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Meet the Beckham Family — And Why I Created a Fake Character Family

Meet the Beckham Family — a fictional 14-book romance series set in Harlow Creek, Montana that I built from scratch to demonstrate every concept in the BFF Strategy. Here’s why I created them, what they are, and what they are not.

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The Romance Author Keyword System That Finally Makes Sense (Because It Was Built By Your Ideal Reader)

Most indie romance authors aren’t invisible because their books aren’t good enough. They’re invisible because they’re speaking a completely different language than their readers — and no one has given them the translation system. Until now.

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7 Questions Romance Authors Ask About Marketing — Answered From Inside 30+ Years of Reading Romance

Why isn’t romance author marketing working even when you’re posting consistently? What does reader-first actually mean in practice? Seven direct answers to the questions sitting underneath every frustrated author marketing conversation — answered from inside 30 years of reading romance.

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