You’ve got romance books. You’ve got a storyworld readers could fall in love with. What you need next depends entirely on where you’re standing right now – so here’s how to find your next step, not all your steps at once.
Five stages. Pick the one that sounds like you.
If you’re still deciding whether this whole approach is right for you, don’t pick a product yet — start here instead.
BFF University is the free, complete curriculum behind everything below: reader-first strategy, the Library Analogy, reader psychology, all of it, taught in full before you spend a dollar.
1. You need the funnel every romance author needs
➡️The BFF Starter Pack
You don’t have a way to turn a stranger into a subscriber yet — or the one you have isn’t built for how romance readers actually think.
This is the foundation: four reader magnet templates, the copy to launch them, and the system that turns a first-time visitor into someone on your list.
Start here if you’re asking: “How do I even begin building an audience that isn’t just followers?”
Get the FREE Starter Pack
2. You have the books, but don’t know what to say online
➡️Your Story Notebook
You’ve written the books. The characters, the world, the story details — it’s all there. But when it comes to turning that into content, you’re staring at a blank page, because nobody ever showed you what your own books already contain.
This is the translation layer: it takes everything you built as a storyteller and shows you exactly what it becomes as content — before you write a single post.
Start here if you’re asking: “I have the material. Why can’t I see it as content?”
3. You need a content strategy that actually gets found
➡️The BFF Keyword System Master Guide
You’re posting, blogging, showing up — and the right readers still aren’t finding you.
This is the discoverability layer: the complete keyword architecture for your socials and your blog, built around how romance readers actually search, not how algorithms think they should.
Start here if you’re asking: “Why am I doing all this work and still invisible?”
4. You’re ready to build the whole system
➡️The BFF Playbook and Planner Workbook
You’ve got pieces — a website, some content, maybe a small list — but none of it feels connected, and you’re tired of guessing what goes where.
The Playbook is the complete reader-first ecosystem: the philosophy, the architecture, and the Planner that applies it to your specific books and world.
Start here if you’re asking: “I have parts. How do they become a system?”
Get the Playbook and Planner
5. You’re ready to bring it all home
➡️The BFF Content Calendar
The framework is in place. Now you need to know what goes out, where, and when — without reinventing your content every single week.
The Calendar is the execution layer: a full year of content, organized by reader journey stage, so showing up stops being a guessing game.
Start here if you’re asking: “I know what to do. I just need to know when.”
Get the Content Calendar — Coming soon!!
Know exactly what you want?
➡️The Online Shop
If you already know which product you need — or you’re ready to browse everything at once — skip the stages and go straight to the shop.
Visit the Online Shop
Ready for the whole system at once?
➡️The Complete Bundle
Every piece — the Roadmap, the Author Platform Guide, Your Story Notebook, the Playbook and Planner, the Keyword System Guide, and the Content Calendar — together, at a lower cost than buying each one separately.
Built for the author who’s already decided: no more piecing it together, just give me the whole thing.
Get the Complete Bundle
Shental Henrie is a 30+ year romance reader who’s read 3,000+ romance novels and is the creator of the BFF Strategy™ — the first reader-first ecosystem framework for romance authors, built from inside the reading experience.