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Why Romance Readers Don’t Belong in Any Standard Marketing Model — And the Three Psychology Frameworks That Explain Why

Most author marketing education teaches buyer psychology and applies it to every audience. Romance readers operate across three distinct frameworks — reader, fan, and buyer — and applying the wrong one at the wrong moment is why most romance author marketing falls flat.

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7 Questions Romance Authors Ask About Marketing — Answered From Inside 30+ Years of Reading Romance

Why isn’t romance author marketing working even when you’re posting consistently? What does reader-first actually mean in practice? Seven direct answers to the questions sitting underneath every frustrated author marketing conversation — answered from inside 30 years of reading romance.

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You Published a Book. Congrats — You Now Have an Author Business. Here’s What that Actually Means.

The moment you published a book for sale, you created an author business — whether you think of it that way or not. Here’s what that means for how you build your platform, why publishers expect it before they’ll look at you, and what a plan actually looks like for a romance author.

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