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12 Questions Romance Authors Ask Before They Even Know Which Questions Matter — Explained Through the Reader-First Foundation

These are the questions that come before strategy — the searches an author runs when something feels wrong but she can’t yet name what it is. Twelve pre-foundational questions about romance author marketing, reader behavior, and the reread, answered from inside the reader-first framework that changes what to build and why.

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10 Common Objections to Building an Email List (and Why You Can’t Afford to Ignore It)

As an author, you’ve most likely been told you need an email. But maybe you’re not convinced. Maybe you feel like it’s just another thing you’re gonna need to manage in an already overwhelming to-do lists, especially when it comes to marketing your romance book. But here’s the reality: An email list is your most valuable marketing asset — even more than social media. It’s your direct line to readers who love your work, and…

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