Posted on

Individual Book and Series Pages: The Most Underbuilt Pages in Romance Author Marketing

When a reader arrives at your book page, she’s in the Decision Zone — past curiosity and actively evaluating. That page has one job: give her everything she needs to say yes. Here’s what goes on it.

Read more

Posted on

The Three Gaps That Are Costing Romance Authors Their Readers — And How to Close All of Them

Three specific, structural, completely fixable gaps are costing romance authors their readers. The Language Gap loses readers before they find you. The Perspective Gap loses them after they arrive. The Relatability Gap keeps them from ever forming the deep loyalty that turns a satisfied reader into an advocate. All three named, explained, and fixable.

Read more

Posted on

Your Emotional Keywords Are Probably Broken — Here’s How to Audit it Yourself

Your emotional keywords are probably broken — and it’s not your fault. This guided audit uses five questions, a Beckham series example, and twenty minutes to find the emotional language that’s been missing from your marketing the whole time.

Read more