In the world of digital marketing and content creation, the terms “lead magnet” and “reader magnet” are often used interchangeably, leading to confusion among many entrepreneurs and authors alike. However, understanding the key differences between these two powerful tools is crucial for crafting an effective content strategy that actually attracts, engages, and converts your followers…
So you’ve noticed a lackluster number of readers signing up to your email list. Or maybe readers are not engaging with your post that should convince them to sign up! Don’t despair! Before throwing your current reader magnet out, let’s first think about giving it a refresh. If you’ve found that it’s completely crap, we’ll…
Feeling frustrated with your reader magnet?? Maybe no readers even looked at your post? Maybe they didn’t click through to see what it was? And maybe no one has signed up recently?!?! You know what, you’re not alone! Maybe you picked something at random because you felt pressured to have one. Or maybe, you wanted…
Boost your content marketing strategy by using content opt-ins aka reader upgrades! Learn what content opt-ins are and how to use them in your plans to build your Author Business.
Give your readers MORE than just your story excerpt by repurposing your author notes, doodles, and book details into reader magnets (content opt-ins) that will get your readers talking about you!
