The NTM reader needs a reason to give you her email address. The rereader already gave it months ago. She needs something else entirely — content that makes her return to a world she already loves even richer than it would have been without it. Here are five reader magnet types built specifically for her.
Category: romance reader scenario
12 Questions Romance Authors Ask About Building Ecosystems that Readers Return To — Answered Through Storyworld Architecture
The rereader is asking one question when she comes back to your storyworld: is there more here that will make my return even better? Twelve questions about building the ecosystem that answers yes — for the most valuable reader you have.
What Your Storyworld Must Have in Place for a Reader’s Return: The Ecosystem Infrastructure for the Rereader
A first-time visitor and a rereader are looking for completely different things in your storyworld. Most author websites serve the first competently and ignore the second entirely. Here’s the specific ecosystem infrastructure that serves the reader who already loves your world and is choosing to return to it.
The Rereader: Why the Romance Reader Who Returns Becomes Your Most Valuable Reader — And How Your Storyworld Must Be Prepared for Her
A romance reader who rereads your book isn’t looking for something new. She already found what she was looking for. Understanding why she rereads, what she needs when she does, and what your storyworld needs to be ready for her is one of the most underexplored opportunities in romance author marketing.
