Meet the Beckham Family — a fictional 14-book romance series set in Harlow Creek, Montana that I built from scratch to demonstrate every concept in the BFF Strategy. Here’s why I created them, what they are, and what they are not.
The omniscient narrator in fiction is the all-knowing third-party voice that sees what no character can see. In romance author marketing, it’s the only position from which the complete picture becomes visible — and it’s built from thirty years of being the reader, combined with the marketing framework to name what that experience reveals.
The moment you published a book for sale, you created an author business — whether you think of it that way or not. Here’s what that means for how you build your platform, why publishers expect it before they’ll look at you, and what a plan actually looks like for a romance author.
Romance readers don’t experience books the way readers of other genres do — they live inside them. Understanding what that actually means is the foundation of every content decision, every platform choice, and every piece of copy you’ll ever write as a romance author.
Generic author marketing advice isn’t bad — it’s just built for the wrong genre. Romance readers search emotionally, follow storyworlds, and respond to invitation rather than promotion. Here’s why that changes everything about how you market your books.
Most romance authors think they don’t have enough content ideas. The truth is they have more than they’ll ever use — and it’s all inside the books they’ve already written. Here’s the system that helps them see it.
Story Expansion TEMPLATE Bundle
Original price was: $83.00.$55.00Current price is: $55.00.
Story's Secrets TEMPLATE Bundle
Original price was: $83.00.$55.00Current price is: $55.00.
BFF Keyword System Master Guide
$38.00