Most romance authors think of reader magnets as single assets — you create one thing and offer it once. But almost every magnet idea you have contains three versions inside it. Here’s how to build all three from the same source material.
Every romance author has been told she needs a reader magnet. Almost none have been told what one actually is — or why the standard “offer something valuable” advice produces the wrong result for romance readers. Here’s the complete picture, including the distinction between a lead magnet and a reader magnet that changes everything.