Posted on Leave a comment

What a Reader Magnet Actually Is (And Why Most of Them Don’t Work)

Every romance author has been told she needs a reader magnet. Almost none have been told what one actually is — or why the standard “offer something valuable” advice produces the wrong result for romance readers. Here’s the complete picture, including the distinction between a lead magnet and a reader magnet that changes everything.

Read more

Posted on Leave a comment

The BFF Starter Pack: Your First Four Reader Magnets — Built From the Inside of the Reading Experience

The BFF Funnel Starter Pack gives every romance author the four orientation tools her NTM readers need at the moment of first discovery — built to answer the three questions every new reader asks. Here is what is inside, why each piece exists, and how they work together as the first layer of a reader-first…

Read more