In today’s digital landscape, creating content that sizzles is the only way to thrive online. To achieve this, we live and breathe by the THRIVE acronym. Every piece of content we create must be trending, human, relevant, intentional, valuable, and expert. The types of content we focus on are text, audio, video, graphic, and music…
Tag: content marketing strategy
Understanding the Reader’s Buying Journey: A Guide for Romance Authors
As a romance author, you know that your readers are the lifeblood of your writing career and author business. But do you really understand the journey they take when deciding whether or not to buy your book? The truth is, most readers go through a five-step journey that begins with a simple search and ends…
Why All Your Content Should Lead Back to Your Author Website
As a struggling romance author, you pour your heart and soul into creating your story and your characters. You want the world to read your book and become your devoted followers. Yet you know that you need to create the necessary online content for that book to be found and bought. And you know that…
Your Author Website – The Central Hub of Your Content Marketing
So, your books are out in the world, but you have to spread the word about them. As a tech-savvy writer, you’re well aware of the influence of social media and its importance of marketing and selling your books. However, you might be focusing too much on social media platforms and forgetting the significance of…
Creating Valuable, Relevant, and Useful Content: A Guide for Authors
You understand the importance of attracting readers to your online content, However, with so much stuff out there, it can be challenging to stand out from the crowd. That’s where relevant, useful, and valuable content comes into play. Relevant content can help your readers immerse themselves into your story, while useful content can help them…