In today’s fast-paced digital world, capturing your readers’ attention within seconds is crucial to your success. Reaching your readers through visual content can become a game-changer, and 1-minute marketing videos are the golden ticket!
Contrary to the misconception of needing polished, scripted videos, the raw, unpolished nature of short, easy to consume videos can work wonders in connecting with your audience authentically.
Let’s dive into how you can create these videos effortlessly and effectively.
Why 1-Minute Videos?
Knowing why you need to make your videos into 1 minutes, can help you create them. Here’s three reasons why:
Attention Span: Readers often have short attention spans, just like everyone else now, so making 1-minute videos is perfect for quick engagement.
Easy Consumption: Bite-sized content that’s easily digestible increases the likelihood of your readers watching each video until the end. And in case you didn’t know, watching to the end of your video is vital to your analytics.
Authenticity: Unscripted, unpolished videos convey authenticity, fostering genuine connections with your readers.
Tips for Creating Quick Videos:
Plan Your Idea: Before you start shooting your videos, plan what you’ll want to show. A video with a clear and concise message will be more effective in capturing your readers’ attention. This can be as simple as highlighting the key features of your latest book or providing sneak peeks of what’s to come.
Here are 5 easy-to-execute ideas for 1-minute videos:
- Book teasers: Share snippets from your book, highlighting intriguing scenes or book quotes.
- Author Q&A: Answer a fan’s question in each video or share insights about your writing process.
- Reading Snippets: Film yourself reading a captivating passage from your book.
- Behind-the-Scenes: Show glimpses of your writing space, research materials, or your creative processes.
- Fan Interactions: Feature shout-outs or reactions from your most devoted fans.
Use Your Smartphone: You don’t need expensive equipment. Use your smartphone you already have. Learn to leverage its videos recording and editing features. If you’re shooting shorts, to be added onto TikTok, make sure to put them into portrait mode, but otherwise landscape mode is ideal for other types of videos. Remember, be mindful of lighting and sound quality.
Keep it Short and Sweet: It may seem challenging to convey your message in one minute, but shorter videos have a higher engagement rate on social media. A one-minute video is enough time to provide the essential info needed about your book or characters. So, keep your video short and sweet to maintain your readers’ interest.
Be Authentic: Embrace imperfections and let your personality shine. We all have them, so why not embrace them. Authenticity resonates more than perfection will every time.
Focus on Content: Keep it concise and relevant. Highlight book snippets, behind-the-scenes, or create engaging anecdotes that’ll be eye-catching and appealing to readers.
Engage Early: It takes 3 seconds to capture, or not capture, your readers’ attention. Pose an intriguing question, share an interesting fact, or start with a teaser or hook that pull them in right away.
Utilize Visuals: Incorporating visuals – book covers, charts, graphs, or engaging imagery – to complement each of your videos.
Call-to-Actions: Conclude every video with a call-to-action – visit your website, sign up to your email list, pre-order your new book, or get a new freebie.
Share, Share, Share: Finally, once you’ve created your wonderful video, share it on all your chosen platforms. Don’t forget to include any link, to purchase your book, or read your new blog post.
Why Unpolished Works
Take a moment to understand why unpolished videos work so you’ll be able to make them.
- Authentic Connection: Raw and unpolished videos will create a more genuine bond with your readers then if you spent time and money on one that wasn’t.
- Less Daunting: Unscripted videos are less intimidating, making the process more enjoyable and freeing, not to mention, easier to create.
- Increased Trust: It fosters trust; readers appreciate your openness and relatability. And they’ll respond in kind.
Conclusion
Creating 1-minute marketing videos doesn’t have to be a daunting task. With the proper plan, it can be an effective tool to promote your book.
Remember, video marketing is all about capturing your readers’ interest and making it easy for them to connect with your story. By following the steps outlined here, you’ll be on your way to creating engaging 1-minute marketing videos in no time.
What’s Next…
Add something different: Visualizing Your Story: The Power of Charts, Graphs, and Maps on Your Author Website
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!