Coming up with content ideas and then creating that content to be not only valuable but useful to your readers can be tremendously daunting, time consuming, and a huge struggle for any romance author trying to get traction for their books.
The pressure of producing quality content, regularly and authentically, that’ll grow your email list while helping you to build your Author Business get off the ground can be both overwhelming and draining. You feel like you’re spinning your wheels while wasting your time and energy trying to come up with unique, relatable, and relevant content that actually convinces your readers to sign up to your email list.
If you’re looking for a content guide to help you build a reusable and robust content library, take a look at The Ultimate Guide to Building Your Own Content Library. This guide will help you to create updated and optimized content that resonates with your readers while helping helping you become an authorpreneur.
With this guide, you’ll learn everything there is to know about creating valuable content that’ll keep readers coming back for more while helping you Become the Author of Your Own Story!
Building Your Content Creation Strategy
In today’s digital age, it’s no secret that online businesses need a content marketing strategy to stay ahead of the game. As a romance author, you’ve most likely heard this time and time again. So, what sets this guide apart?
Let’s dive into the essential components of a content strategy in detail, so you can begin building the content library that works for you.
Build an Author Platform for Your Content
Whether you’re a blogger, novelist, or an aspiring author, it’s crucial to having an author platform to showcase your books and grow your readership.
Creating an author platform involves several steps, including developing a content strategy (the purpose of this guide), building a website, and establishing a social media presence.
It may take time and effort, along with a bit of creativity, but it’s worth it.
Having a clear understanding of your target audience (yes, this is your ideal reader but more!), creating a professional-looking website, having an active presence on social media (as this is your main marketing tool) and establishing an email list can boost your visibility and credibility. Not only does having an author platform allow you to store your content in a central location, but it also helps you connect with your readers and even potential publisher.
With these steps in mind, you’ll be well on your way to creating a thriving author platform that showcases your talents and helps you reach a wider audience.
Content Creation Processes
First things first, you need to create a strong content creation process that aligns with your goals and budget. To do that, you’ll have to establish content goals that’ll drive your strategy. Your content goals could be anything from increasing book sales to gaining more email subscribers.
Once you’ve defined your content goals, you’ll need to align your overall Author Business goals. This way, your content strategy becomes a crucial part of your overall business strategy. It’s essential to ensure that your content goals are specific, measurable, achievable, realistic, and timely, so you can track your progress and success.
Establishing Your Author Business
As an author, it’s natural to focus on the creative process of crafting a story or developing ideas. However, if you’re serious about turning your passion of writing into a successful career, establishing your author business is essential.
Why? Because it’s the foundation of any effective content creation strategy. A solid author business framework ensures that you have the necessary marketing channels, branding, and ongoing revenue streams to support your writing ventures.
Wanting to get paid for your writing is a passion for many aspiring authors. Establishing and setting up your author business is a crucial step in achieving the financial success you’ll need to be a writer.
It may feel daunting, but it doesn’t have to be.
With the right steps and mindset, you can turn your writing prowess into a viable source of income. From securing a reliable publisher to mastering your marketing game, there’re several things you’ll need to nail down to make your author business bloom. And in no time, you’ll be running an author business can be both fulfilling and lucrative.
Audit Your Current Content
Before diving into creating new content, take stock of what you already have. A content audit helps you evaluate what you currently have and identify gaps that need filling. It’s an excellent opportunity to notice what’s doing well and not so well and see how you can improve your existing content.
Researching and Creating
You’ll need to dive deep into what’s trending and what your readers are paying attention to. Conducting readers’ surveys can help you understand their likes and dislikes to figure out the content that resonates the best with them. With this data, you can tailor your content marketing efforts to speak directly to your readers (target audience), creating content that keeps them engaged and encourages them to take action.
To create compelling content, you ‘ll need to create a customer persona and know the keywords that they’ll use when searching online. Also, understanding what your unique voice is and how it can help to set you apart from other authors in your niche.
Building Your Content
Whether you’d like to admit it or not, the success of your book (and book series) depends on having a strong online presence that engages and entertains your readers, especially between your book releases.
One of the most effect ways of doing this is by building a content library that’ll not only entertain, inspire, and educate your readers but also convince them to join your inner circle.
Your content library isn’t just a collection of blogs articles and free extras, but an expanding archive of multimedia that engages your readers, helps build relationships, and establishes your brand as a valuable resource.
Let’s dive into the steps of building a content library and offer tips and insights that’ll make your content irresistible!
Brainstorm Content Ideas
The first step in building a content library is to generate ideas that will resonate with readers and catch their attention. Take the time to research popular blogs, ask your readers questions, and see what’s trending in the romance genre.
Your content library should reflect your interests, voice and unique selling point. Keep a notepad handy for when ideas come to you!
Your Ideas Start with Your Book Details, Story Elements, and Author Notes!
Your own notes, sketches, and drafts are a great source for coming up with ideas that will engage your readers and increase your credibility as a romance author.
When you think about your book, ask yourself questions like these:
- Do you have extra info you’d love to share that never made it into your story?
- What’s the backstory of your main character?
- What do your characters look like?
- What’s it like to live on your world?
- What’s the meaning behind your characters’ names?
- What makes your character special over another?
- What’s the backstory of your main characters?
- Where did your story idea come from?
- Who inspired your story?
Once you have a good sense of what makes your book special AND you know the story of your story, you can start crafting the online content you’ll need to pique your readers’ curiosity and make them dying to learn more!
Using these elements as a foundation of your content ideas, and with a little planning and creativity, you can effectively promote your book and keep your readers coming back again and again to see what else you have to offer.
Give Readers Content they WANT!
When building a content library, your over-arching goal is to provide readers with the content they actually want! This means taking the time to understand what they’re looking for, what their pain points will be, what they’d prefer to read, and what will keep their interest.
Using surveys, social media data, and feedback mechanisms to gauge their interests, and use this information to shape your content.
Why You Should Give Readers What they Want!
As an author, you know it’s important to keep your readers engaged. After all, they’re the reason you’re putting your stories out into the world in the first place! But how do you make sure your content is not only captivating, but also relevant to your readers? One easy answer: Give them what they want!
Here’s 10 reasons why creating content that resonates with your readers is the smartest you can do for your author business.
- Your readers will stick around longer to see what else you’ve got: With so many books and blogs vying for attention, it’s easy to lose readers along the way. But when your content is tailored to their interests and preferences, they’ll be more likely to stick around and see what else you have to offer.
- Your readers will stay engaged and click on, follow, like, and share on social media: Social media is a powerful tool for building your author brand and community. When you consistently produce content that your readers find valuable, they’ll be more likely to engage with you and share your posts with their own followers.
- Your readers will trust you and come back to you when they have more questions: When you establish yourself as a trusted source of information and inspiration, your readers will turn to you first when they need advice or guidance. This type of loyalty is priceless when it comes to building a long-term business and brand.
- Your readers will consider you the authority and expert of your book: When you consistently produce high-quality content that resonates with your readers, you’ll naturally establish yourself as an authority in your niche. This can lead to more speaking engagements, media appearances, and other opportunities to share your message with the world.
- Your readers will invest in you because you’ve invested in them: People like doing business with people they know, like, and trust. When you put the time and effort into creating content that truly connects with your readers, they’ll be more likely to invest in your books, courses, and other products down the line.
- You’ll generate more and better leads with relevant, valuable, and useful content: When your content is valuable and relevant, readers will naturally want to hear more from you. This can lead to more signups for your email list, which you can later use to promote your books and other products.
- You’ll improve conversions and build your email list: Speaking of email lists, they’re one of the most powerful tools in your digital marketing arsenal. When you consistently create content that resonates with your readers, you’ll be better positioned to turn them into subscribers and customers.
- You’ll build your author business while becoming the author of your own story: When your content is tailored to your readers’ needs and interests, you’ll build a tribe of supporters who are invested in your success. This can help you achieve your goals as an author and create the life you’ve always dreamed of.
- Your website, and your other content, will become more and more visible thanks to SEO: Search engine optimization (SEO) is all about making your content easy to find and discover on search engines like Google. When you consistently create high-quality content that your readers love, you’ll naturally improve your SEO rankings and drive more traffic to your website.
- You’ll build a group of loyal readers that’ll follow you everywhere: At the end of the day, building a community of loyal readers is the key to long-term success as an author. By consistently creating content that resonates with your readers, you’ll establish yourself as a trusted voice in your niche and build an audience of diehard fans who can’t wait to hear what you’ll write next.
Turning Ideas into Content
Once you have your ideas, it’s time to turn them into content. Consider your audience’s preferences, goals, and needs, and decide on the format that best suits your content. This could be text, audio, graphic, video, or a combination of these. Be sure to use engaging headlines, subheadings, and formatting to make your content easy to read and navigate.
Choosing the Right Content Format
The format you choose will depend on the type of content you’re creating. Short, snappy stories work well as social media graphics, while longer articles and interviews lend themselves to blog posts and podcasts.
Experiment and try out different mediums to find the ones that resonate with your audience.
Use Content Templates
Content templates are a great way to streamline the content creation process and ensure consistency across your content library.
Many content management systems offer templates for blog posts, social media graphics, and email blasts. Use these templates as a starting point, and customize them to suit your brand.
Dive deeper: Check out the DFY content templates to help you Build Your Own Content Library!
Create Your Content Management System
A content management system (CMS) (your author website) helps you create, edit, organize, and promote your content. WordPress, Squarespace, and Hubspot are popular CMS platforms that offer tools for content creation, automation, and distribution.
Having a CMS in place can save you time and help you scale up your content library quickly.
Copywriting and Your Content
Copywriting is the art of writing persuasive, engaging copy that motivates readers to take action. Copywriting formulas such as AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solve) are used to structure your content and keep readers engaged.
So WHAT you say and HOW you say it is just as important as the content you’ve created. You have to convince your readers to take action and that’s done using useful copywriting techniques.
Creating Best Practices
To create high-quality content, you need to understand the best practices of content creation. This includes optimizing for SEO, using visuals, writing for mobile, and using storytelling techniques.
Take the time to learn these skills and apply them to your content library.
Determining Your Content’s Purpose
Each piece of content in your library should serve a specific purpose. It could be to entertain, inspire, engage, educate, or convince your readers.
Knowing the purpose of each piece helps you create content that resonates with your audience and drives engagement.
Identifying Your Content’s Keywords
In the world of content creation, keywords are like little stepping stones that guide your audience to your work. They help boost your social media engagement, increase your blog traffic, and drive more clicks to your website.
But how do you determine the right set of keywords for your content? It all starts with understanding your audience and their search habits. Whether you’re writing a blog post or creating a social media ad, your content needs to tap into the words and phrases your target audience is already searching for online.
By identifying those keywords, you’ll be able to optimize your content and improve its visibility across the web.
So next time you sit down to create content, take a moment to think about how your audience is searching for information, and use those keywords to help them find you.
Quality content is compelling, clear, concise, useful, unique, lovable, relatable, relevant and memorable to your readers. Keeping these characteristics in mind when creating content ensures that your library stands out from the competition.
Types of Content
Text, audio, graphic, music, and video are the main types of content that you can use to engage your readers. Choose the types that best suit your content and experiment with new formats to keep things fresh and exciting.
By following the steps above, you’ll be able to create content that engages your readers and build your online presence. Whether you’re just starting out or looking to expand your content library, always keep your readers in mind and aim to provide them with the content they want.
But what happens if you just don’t have the time to find out the content your readers want?? Not to worry, I got you covered!
Let’s build a content library that your readers are going to flip over and jump at signing up to get!!
Understanding the Reader’s Buying Journey: How to Optimize Your Content and Boost Sales
Getting readers to discover, evaluate, and ultimately purchase your romance book is a, sometimes, complex journey. But it doesn’t end there! Building loyalty, retention, and advocacy from readers is equally important.
Let’s dive into how you can explore the five steps of a reader’s buying journey and how you can update and optimize your content to make more sales.
Step One: Discovery
The first step in your reader’s buying journey is when we’re on the hunt to discover and find a new-to-me or brand new book to add to our TBR list! At this stage, we’re actively searching for something to read. To capture our attention, updating and optimizing your content is the key to being found more often. Utilize keywords, meta descriptions, and blog posts to highlight your book’s storyline, themes, and characters.
Consider guest posting on other romance book blogs to expand your reach and tap into another author’s readership. This way, when potential readers conduct an online search, your content will be at the top of our search results.
Step Two: Evaluation
Once we discover a potential book to read, the next step is to evalute and compare it to other books we’re familiar with. At this stage, we want to know more about your book before committing to purchasing.
If you’ve optimized your online content to provide valuable information about your book, then that content becomes appealing to us. This includes book reviews, book trailer, author interviews, characters interviews, fun downloadable content, and social media posts that showcase your book’s unique selling proposition.
This way, when we’re comparing your book to others of the same genre, we’ll have the info we’ll need to make an informed decision. Not only does this make us readers trust you a little bit more but also come back for more!!
Step Three: Purchase
This third step in the reader’s buying journey is when we decide to purchase and consume your book!
At this stage, choosing to offer more quality, valuable content to move us beyond your story will help us come back again and again. Consider creating downloadable PDFs easily obtainable to us. This could be novellas, short stories, character profiles or timelines. Or maybe host a digital event where you offer digital copies of fun content that encourages us readers to engage with your content.
Additionally, consider adding links to sign up for your email newsletter or follow you on social media.
Doing so keeps the conversation going and gives you an opportunity to continue building relationships with us readers!
Step Four: Loyalty
Building loyalty and retention is crucial in the fourth step of your reader’s buying journey.
This is where you can continue to provide us with quality content and engage with us regularly. It would help if you developed a strong relationship with us to keep us coming back for more.
Encourage engagement with your content and offer regular opportunities for discussion and feedback. This way, we feel heard, seen, and valued, which further strengthens our loyalty to you as an author.
Step Five: Advocacy
In the final step of this journey, we become advocates for your book and love to promote it to our romance reader friends.
You could use functional content to encourage us to share by offering incentives like discounts or giveaways in exchange for writing reviews or sharing additional content with others.
Additionally, leverge social proof by showcasing reader testimonials on your website or social media channels. When readers love your book, we want to share it with our friends. Use this to your advantage by making your content shareable and easy to access.
Understanding your reader’s buying journey is essential for you. By optimizing and updating your content to meet our needs at each step of the journey, you can increase the likelihood of making more sales.
Remember, building connections and taking steps to create a loyal readership takes time and effort. But it’s worth it when us readers become lifelong fans and advocates for your books.
So, go ahead, implement these steps and start reaping the rewards today!
But what kinds of content are readers looking for. Continue reading to find out how to make quality content appealing and engaging enough to be clicked on.
THRIVE Online with Quality and Engaging Content
With the ever-growing online market, it’s absolutely essential for any romance author to make their mark and be seen. However, the focus should not be on the quantity of your output but rather on the qualtiy of your content.
Whether you’re a book blogger, an author, or a even a content creator, it’s important to understand that your content needs to have specific qualities that’ll set you apart from other author within your genre.
Let’s dive deeper using the acronym THRIVE to explore what these qualities are, and how you can create content that keeps your readers coming back for more.
T – Trending
There’s nothing like viral content to drive traffic to your site. But while jumping on trending bandwagons may seem like a win, it’s important to ensure it’s still related to your topic.
Remember, the goal is to attract and retain your specific readers, and going off-brand can hinder that. Instead, identify trending topics that are relevant to your genre and provide value to your audience.
H – Human
People connect with other people, and your readers are no different. While it’s essential to keep your brand consistent, ensure that you share some of your personal life too. This will help build trust and create a more relatable persona that your readers can engage with. This way, your content will seem more than just words on a page.
R – Relevant
Your content should always be relevant to your brand and your niche. It will also be essential to research what your readers want, what their goals and pain points are, and how you can help solve that.
This way, you create content that’s specific to your audience. After all, it’s not just about attracting them, but also about keeping them (loyalty).
I – Intentional
Creating valuable and engaging content should always be your top priority, but it should also be intentional. Each piece of content should have a clear purpose, which can vary from educating your readers, inspiring them to take action, or just providing a good laugh.
After all, it’s not just about creating content; it’s about creating content with intent – content that your reades will want to engage with and share.
V – Value
The value of your content is what will keep your readers glued to your content. Value can be seen in different ways – be it through sharing insider tips, providing valuable info, or offering solutions to problems all readers have.
The value of your content is about providing something that makes your readers feel like they’ve gained something from their time spent on your website or social media feed.
E – Expert
Securing and maintaining your position as an expert of your own books is vital in establishing credibility and building a loyal audience. This is where quality content comes into play, ensuring that your readers continually understand why you’re the go-to person about your book.
Share your expertise in a manner that’s both understandable and practical, backed up with hard evidence and stats, and your content will leave your readers feeling that they can trust you as the expert of your own story.
Creating quality content takes a lot of effort and dedication, and it’s not just about throwing words together. It’s about creating engaging, valuable, and useful content that not only helps your reades but also solidifies your position as an expert in your genre.
Remember, it’s not a numbers game, and while it’s helpful to be consistent, it’s crucial to focus on quality over quantity. Using the THRIVE acronym, you can create content that’ll keep your readers engaged, loyal, and always coming back for more.
Let’s dive into what kind of content sizzles!
Crafting Content that Sizzles
In the world of writing and publishing, content is king. Without compelling content, even the most talented author will struggle to attract and retain readers. This is especially true for romance authors, who need to constantly wow their audience with intriguing storylines and captivating characters.
To make your content strategy “sing”, using a variety of content types (text, audio, video, graphic, and music) and repurposing them into the online content you’ll need (website extras, email newsletters, blog articles, social media posts, and reader upgrades) will help you to continue to THRIVE online!!
5 Types of Content to Add to Content Strategy
To make your content strategy sing, you’ll need a variety of content types – extras, blogs, emails, social media posts, opt-ins – formatted and optimized for maximum impact.
Your author website is your digital storefront, and it’s vital that it reflects your brand and personality. To keep readers engaged, you’ll need to include some content extras such as your inspirations pics, or your author booklist or even the map of your world to help build trust and authority with them.
When crafting website extras, make sure to include keyword-rich headlines and subheads, SEO basics (such as title tags and meta data), and a clear call-to-action (CTA). Don’t forget to include visuals like images, videos, or infographics to break up the text and create interest in your book.
A well-written blog is a great way to connect with readers and position yourself as the authority of your book.
When creating your blog articles, think about topics that your readers will find interesting or helpful – for example, writing tips, behind-the-scenes looks at your writing processes, or share how you came up with your characters.
Make sure to include SEO basics like optimized headlines and meta descriptions, and don’t forget to include visuals like images or charts to make your posts more engaging.
Email marketing is a powerful tool for keeping readers engaged with your brand, so it’s essential that your email content is interesting and engaging. Your emails should include a mix of promotional content, personal updates (like how your latest book is progressing), sneak peeks of upcoming releases, and exclusive content intended just for the readers on your list.
To maximize the impact, use segmented lists to target different types of readers with tailored content. Make sure to include optimized subject headlines and include calls-to-action (CTAs) that encourage subscribers to click through to your website or to buy your books.
Social Media Content
Social media graphics are more important than ever before in content creation strategies. In today’s digital age, an attention-grabbing graphic can make all the difference in whether a piece of content gets noticed or ignored.
But it’s not just about slapping a pretty picture on a post and calling it a day. Social media graphics need to be strategic and intentional in order to effectively convey a message, evoke emotion, and create a cohesive brand image.
That’s why content creators are now focusing on using graphics as a key element in their overall content strategy. From infographics to animated videos, it’s clear that social media graphics are here to stay and will continue to play a critical role in capturing our attention online.
Opt-ins (aka reader upgrades) are key to growing your author email list, so it’s important to create content that entices your readers to sign up. Common opt-ins include landing pages, graphics and the copy that offer a free gift in exchange for an email address.
When creating opt-ins, make sure to use the SEO basics like optimized titles and meta descriptions, and include eye-catching visuals to grab readers’ attention. When designing landing pages, use a conversational tone of voice and persuasive CTAs to encourage sign-ups.
You’ve poured your heart and soul into writing your book. It’s a culmination of months, if not years, of hard work, creativity, and dedication. But now comes the challenging part: getting your new book out into the world.
In today’s fast-paced digital age, publishing and distributing a book requires a comprehensive plan to attract, nurture, and convert readers.
Let’s explore the essential steps you need to take to develop a robust plan that will help you launch your book and promote your new content successfully.
Developing a Content Marketing Strategy that Works
As a romance author, you know that they key to success is not only writing a really good romance story but also getting it in from of the right readers. This is where content marketing comes in.
Developing a content marketing strategy can seem overwhelming, but it doesn’t have to be! Let’s dive into the key elements of a strategy that actually might work!
Mapping Out Your Customer Journey
The first step in developing a content marketing strategy that works is to really understand your target audience. It’s important to map out your customer journey from the moment your reader discovers your book all the way to them becoming a loyal reader. This will allow you to create personalized content that will meet their needs and keep them engaged with your author brand.
Defining Your Target Audience (aka Ideal Reader)
Once you’ve mapped out your reader’s journey, you’ll need to define your target audience, also known as your ideal reader. This will help you tailor your content to their preferences and interests.
You can use tools like surveys, social media analytics, and reader review to gather insights about your readers.
To Solve Your Readers’ Problems
The biggest reason why you need to solve your readers’ problems through your content marketing strategy is because it shows that you care about their needs. Romance readers might be looking for a creative outlet, or they might be struggling to find the time to read. Whatever the case may be, your marketing content can help solve their problems. By doing so, you’ll build trust and deepen your relationship with your readers.
Determine Your Content Goals
Before creating your content, it’s vital to establish your content goals. Do you want to increase your book sales, build your email list, or create brand awareness?
Your content goals let you know the type of content you’ll need to create and even hint at how you’ll need to distribute it.
Creating Your Personalized Content
Now that you know your audience and goals, it’s time to create your personalized content. This will include website extras, blog articles, social media content, and your email newsletters. The key is to create content that resonates with your audience and adds value to their lives.
Don’t stress over coming up with ideas, instead give your readers valuable and relevant content.(link)
Keywords Research: Using the Right Keywords to Help Your Content Strategy
Keywords research is essential for improving your website’s visibility in search engines. Tools like Google Keyword Planner can help you identify the keywords your audience is searching for and incorporate them into your content strategy.
Identify Your Distribution Plan
Once you’ve created your content, you need to distribute it effectively. Identifying which channels your readers are hanging out on and what content will connect with them the most.
You can also dive into paid advertising to target specific readers.
To Differentiate Yourself From Other Authors
Lastly, solving your readers’ problems can help differentiate yourself from other romance authors. While some writers might focus solely on their work, you can show your readers that you care about their needs beyond just your books. You’ll be viewed as a well-rounded author who is committed to building a community of like-minded individuals. Your content marketing strategy will become a powerful asset that will help you stand out in a saturated market.
Define Your Content Calendar
Creating a content marketing calendar will help you stay organized and consistent in your content creation and distribution. Define when, where, how, and how often you’ll create and distribute content.
Focusing on Building Connections
Content marketing is not just about promoting your book, it’s about building connections with your audience. Engage with your readers on social media, respond to their comments, and establish relationships that will lead to long-term loyalty.
Monitor and Analyze Your Content
Finally, it’s important to monitor and analyze your content to determine what’s working and what’s not. Use tools like Google Analytics to track your website traffic and social media engagement. This will help you adjust your strategy to improve your results.
Dive into how you can learn to monitor your new content.
Understanding the Metrics Behind Your Content
You know it’s important to creating content that engages and resonates with your readers but don’t forget to take the time to monitor that content!
Measuring and analyzing content performance through metrics is crucial to understanding how your content is working and what, if any, needs improvement. It’s not just about creating content, but also monitoring its health.
Let’s dive into the basics of content metrics and how to monitor and analyze your content’s performance.
Keep Track of Your Traffic
Traffic is one of the most significant metrics to monitor. It helps you understand how many readers are visiting your website. Monitor your traffic on a weekly or monthly basis to determine your organic search performance. You can check your website analytics to see if you’re getting traffic from social media, email marketing, or search engines.
By monitoring your traffic, you’ll see what type of content your readers are interested in, and you can cater to their needs better.
Monitor Your Leads and Conversion Rates
The conversion rate is the percentage of users who take the desired action on your website.
Understanding your conversion rates gives you valuable insight into the performance of your content. For example, if you want readers to sign up for your newsletter, track that metric and see which blog post has the highest signup rate. Monitor the engagement of your call-to-action (CTA) buttons, making sure they stand out and are easily visible.
Track Your Social Media Engagement Rates
Social media metrics are crucial in measuring content performance. It can show you how engaging your content is on popular platforms such as Facebook, Instagram, and Twitter.
Aside from tracking likes and shares, monitor comments, and reach. Social media engagement can also attract new readers to your website or blog.
Monitor Your Website Engagement
Understanding how your audience interacts with your website is essential. Monitor the internal links and see which pages or blog posts have the highest traffic. See how long readers stay on your website and which pages they visit. This information will help you adjust your content and improve the user experience. Monitor your bounce rates and check the load speeds of your pages. Slow-loading pages can hurt user experience, leading to a decrease in traffic.
Determine the Cost Per Lead and Return on Investment (ROI)
Cost per lead measures how much it costs to convert a reader into a subscriber or lead. It helps you understand the cost of your marketing strategy and if it’s worth it. Monitor the ROI to track the revenue generated from each piece of content. Gather data to know what type of content brings in the most leads.
Your content metrics should never be ignored. Tracking content performance allows you to gain insights into the engagement of your readers and helps you to improve your content strategy.
Ultimately, the single most important thing to remember within all of this is that your readers come first. Focus on what would provide them with unique and interesting offerings, even if you find yourself taking a few risks in order to do so.
Building a solid content library takes time and effort but the rewards are worth it – after all, it’s your customers who enable you to continue bringing innovate and creative works to market. So why not deliver to them what they actually want? Don’t be afraid to get creative, voice your own thoughts and above all else think outside of the box when it comes to crafting content that sizzles.
Understand the customer journey, set up engaging analytics and measure the success of each piece you create for your library. If romance authors take heed of this advice and build their own content library for their readers, I’m confident profound success can be achieved for both sides.
So let’s get started today – Build Your Own Content Library with your readers in mind!