Picture Collages are versatile visual assets that can enrich your content marketing efforts. And you’ll need to stand out in this digital marketplace. Using picture collages can help you to do that!
Here’s a step-by-step guide on how to effectively use picture collages to enhance your content marketing strategy:
1. Add to Your Website as a Graphic
Step 1: Create a visually engaging picture collage that aligns with your author brand or the theme of your content. You can use various online tools, like Canva or Adobe Spark, to create your professional-looking collage.
Or….
You can use this already done-for-you content template and use it to create all your other content.
Step 2: Upload your picture collage to your author website, embedding it within relevant pages, such as your corresponding book page, or a correlating blog post.
Position it strategically to complement your written content and to capture your audience’s attention.
Formatting tip: make sure to name this graphic a relevant title, keyword, and meta data!
2. Enhance Your Author Blog
Step 3: Write a blog post article that explains how the elements in your picture collage relates to your story or characters. This adds depth to your narrative and provides a visual storytelling component for your readers to enjoy.
Step 4: Insert this picture collage into your blog post to illustrate the connection between the visuals you selected and your story. Use captions or annotations to guide your readers thru the collage’s significance.
Formatting tip: make each of these graphics smaller in size to help your blog page to load quickly and easily.
3. Share as Exclusive Content to Your Email List
Step 5: Reward your current email subscribers with this newly finished picture collage. They already gave you their email, so offering it in your email without having to “sign-up” again is ideal for those readers.
Share the picture collage and its backstory with these dedicted readers, showing them a unique and personal side of your creative process.
Step 6: Include a link in your email. This is called a call-to-action (CTA). This encourages your readers to further explore the additional info you’ve written about this collage. This not only engages with your audience but it also drives traffic to your website. And that’s a good thing!
4. Offer as a Freebie to Build Your Email List
Step 7: Transform your picture collage into a valuable freebie and digital download. This can become an enticing lead magnet to attract new subscribers to your email list.
Get a done-for-you content template, already formatted to be a download, here.
Step 8: Create a dedicated landing page on your author website to promote this freebie. Use persuasive copy and clear visuals to highlight the benefits of signing up, emphasizing the exclusive access to your content, when readers do sign up.
5. Share on Social Media to Attract Readers
Step 9: Leverage your social media platforms to share this newly finished picture collage. Craft engaging captions that tease the story or content behind this collage, piquing your readers’ curiosity.
Step 10: Include a link to this landing page where readers can access this freebie in exchange for their email addresses. Use relevant hashtags to expand the reach of your social media post and draw in potential subscribers.
Conclusion
By following these steps, you can harness the power of your picture collage to enrich your content marketing strategy. These collages provide a visual narrative that enhances reader engagement, strengthens your author brand, and drives traffic to your author website while expanding your email list and social media presence.
It’s a multifaceted approach that offers both visual and storytelling benefits to your audience.
Build Your Own Collage
Create your own useful content idea today!
Your readers are going to love seeing a picture collage of your story today.
Click the picture to see what’s included!
What’s Next…
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!