There are three people in the library deciding whether readers find your books. The Cataloger. The Concierge. The Book Whisperer. Your job is to speak to all three simultaneously — here’s exactly how each one works and what it needs from you.
The internet is a massive mainland library. Your website is your itty-bitty bookstore. Social media is the hallway outside it. Once you see the map, you’ll never feel lost in your platform again — here’s the complete guide to what every piece of your online presence is actually for.