Creating a captivating author platform is more than just marketing your books; it’s about connecting with your readers on a personal level. One potent tool to achieve this is through character profiles.
Your character’s profile can become a powerful tool to be used in your content marketing helping you to strengthen your author platform and engage with your readers.
Let’s dive into how you can leverage each of your character’s profiles and create several pieces of content to build a robust content library.
Build Your Content Library
Each of your content ideas can be adapted and repurposed into the different content formats you’ll need to take your readers on the marketing journey from discovering who you are to buying your book!
Here’s a short list of what you’ll need:
- Website Extras: Offer ungated content (graphics, charts, direct downloads) right on your website.
- Blog Articles: Allow your readers to dive deeper into your story with educational, entertaining, engaging, and inspiring articles.
- Email Newsletters: Give your loyal readers exclusive content meant only for them!
- Content Upgrade: Allow your readers to take it home with them.
- Social Media Graphics: Engage your readers using dynamic and fun content!
Let’s dive deeper into each one:
Website Extra: A Comprehensive Gallery
Your author website is your digital home, and it should offer readers an immersive experience. Consider creating a dedicated “Author’s Notes” section on each of your individual book pages. Here’s how to do it:
Create Your “Author’s Notes” section: Add your character’s profile, in graphic format. Include their name, a detailed character profile, and an image representing them.
Backstories and Trivia: Offer deeper insights into your characters’ backgrounds, motivations, and quirks. Share anecdotes or trivia that didn’t make it into your books.
Character Playlists: Share Spotify or Apple Music playlists that represent your characters’ music preferences. It’s a fun and interactive way for readers to connect with your characters on a personal level.
Character Updates: Periodically update the character pages with new content, such as “interviews” with your characters, addressing reader questions.
Blog Article: “The Art of Crafting Memorable Character Profiles”
Educate your audience on the significance of character profiles in storytelling. Write a blog article that offers guidance to fellow writers and a behind-the-scenes look for readers:
Explaining Character Profiles: Describe what character profiles are and why authors use them.
Creating Depth: Discuss how character profiles add depth to your storytelling.
Engaging Content: Explain why readers enjoy character profiles and how it enhances their reading experience.
Tips for Authors: Share tips on how fellow writers can create effective character profiles.
Email Newsletter: Exclusive Character Insights
Your email newsletter is a direct line of communication with your most dedicated readers. Use it to share exclusive character insights:
Character Backstories: Reveal characters’ untold backstories that didn’t make it into your books.
Character of the Month: Spotlight one character in each newsletter, sharing unique insights, quotes, or even a short story from their perspective.
Reader Q&A: Encourage readers to submit questions for your characters and answer a few in each newsletter.
Content Opt-In: Access to Premium Character Profiles
Entice new subscribers by offering premium character profiles as content opt-ins. Here’s how:
Exclusive Access: Promote the offer of gaining exclusive access to in-depth character profiles.
Lead Magnet: Use character profiles as lead magnets, encouraging readers to join your email list.
Social Media Posts: Character Takeovers and More
Engage your audience on social media with dynamic character content:
Character Takeovers: Let your characters “take over” your social media for a day. They can post updates, share their thoughts, and even interact with readers in character.
Character Quote Cards: Create visually appealing quote cards featuring memorable lines from your characters.
Character Polls: Run character-themed polls to gauge readers’ favorite characters or storylines.
Character Behind-the-Scenes: Share behind-the-scenes content, such as character sketches or notes from your character development process.
Conclusion
By integrating character profiles across all these content formats, you’ll not only deepen the connection with your readers but also attract new ones.
Your author platform will become a thriving community, and your storytelling will extend beyond the pages of your books. The characters you’ve crafted will come to life in your readers’ minds, fostering a lasting bond that keeps them coming back for more.
So, start today and unlock the power of character profiles in your content marketing strategy.
What’s Next…
Learn the Anatomy of your Character’s Profile and then Build Your Own Character Profile!
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!