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The Reread: Why the Romance Reader Who Returns Becomes Your Most Valuable Reader — And How Your Storyworld Must Be Prepared for Her

A romance reader who rereads your book isn’t looking for something new. She already found what she was looking for. Understanding why she rereads, what she needs when she does, and what your storyworld needs to be ready for her is one of the most underexplored opportunities in romance author marketing.

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