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What Belongs in Your Storyworld — and How the Free-to-Paid Path Leads Readers Through It

The free-to-paid funnel inside a storyworld isn’t a transaction sequence. It’s a guided tour through a world the reader has already decided she wants to live in. Here’s what goes inside the storyworld, in what order, and why everything in one funnel has to be about the same corner of the world.

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The Meet-Cute Isn’t the Marriage Proposal: How the Slow Burn Welcome Sequence Actually Works

Most author welcome sequences propose on email two. The pitch arrives before the reader has taken a breath from the meet-cute. Here’s what the slow burn welcome sequence looks like instead — what goes in each chapter and why giving free first isn’t generosity. It’s the architecture that makes everything else work.

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