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What Belongs in Your Storyworld — and How the Free-to-Paid Path Leads Readers Through It

The free-to-paid funnel inside a storyworld isn’t a transaction sequence. It’s a guided tour through a world the reader has already decided she wants to live in. Here’s what goes inside the storyworld, in what order, and why everything in one funnel has to be about the same corner of the world.

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