Romance readers aren’t looking for you. They’re looking for a feeling they already want to have — but the NTM reader and the FTM reader are asking that question from completely different starting points. Understanding both versions of WIIFM is the most important shift a romance author can make.
Tag: perspective gap romance author
The Perspective Gap: Why the Direction Your Content Faces Changes Everything About Whether Readers Stay
Most author marketing education teaches authors to build an audience. Reader-first marketing teaches something different: build world attachment. The Perspective Gap — the difference between author-facing and reader-facing content — is the most underexplored concept in romance author marketing, and it explains why content that looks right produces the wrong results.
