As a struggling romance author, you pour your heart and soul into creating your story and your characters. You want the world to read your book and become your devoted followers.
Yet you know that you need to create the necessary online content for that book to be found and bought. And you know that creating that content is essential part of your marketing journey.
That’s why having an online presence is so crucial these days.
However, it’s not just about being present online but also having a content creation strategy for it.
If you’re wondering how to do that, you’re in the right place. Let’s dive deeper into why all your online content should lead back to your author website.
Having an Author Website is Crucial
First things first, having an author website is crucial. It’s like having a storefront where readers can come to find out everything about you, your books, and how to contact you.
It’s where you can showcase your author brand and build trust with your readers. But, just creating a website isn’t enough anymore.
You need to use all your online content to drive traffic to your author website. Why? Because it helps to increase your website’s search engine ranking, which means more visibility and credibility.
Creating Your Online Content
Because you want all readers to come back to your website, your creation process starts with you writing a blog post.
You get to write fun articles about your characters, your plotline, even your writing techniques. You get to share your personal thoughts and experiences with your readers, hoping to build a loyal audience.
But how do you make sure that your content is engaging, informative, and inviting?
Let’s dive into the fun process of creating content, from writing your blog article to sharing it on social media and building your email list.
Write a Blog Article
To create a successful blog post, you’ll need to focus on your readers’ interest and needs. Let’s use the example: your character’s profile.
First, think about who your character is, how you created this character, why they were created, and even how you fit them into your overall storyline.
Then, choose the right format for your blog post, whether it’s a narrative, a dialogue, or even a Q&A type of blog.
And finally, make sure to add high-quality graphics and multi-media to make your post visually appealing and engaging.
Add Website Extras
To build trust and loyalty with your readers, take some of these same high-quality graphics from your character’s profile and add them to the corresponding book page as website extras on your author website. Make sure to link to this blog article you just finished writing.
You can even take your Author Blog to the next level by adding additional articles about your creative process in creating all your characters or even your writing process in creating the story that this character comes from.
Make sure to update these pages regularly as you release new books and new content.
Create a Reader Upgrade
One way to build your email list is by offering a downloadable PDF of your character’s profile in exchange for your reader’s email addresses.
By offering this profile, with a clear call-to-action using a sign up form right at the bottom of your blog article, you’ll allow your readers to take something home with them. This will be exciting as they just read all about their favorite character and will want to take a piece of them home!!
Once these readers have signed up, you can send out targeted emails promoting other upcoming books, sway products and exclusive content.
Share to Social Media
Use eye-catching graphics, headlines that attract attention to share your new blog article, and your new freebie to your favorite social media platform. Don’t forget to add the link to your blog post.
To make it easier, you can use the same graphic post, properly sized, for all your social media platforms. Remember to choose the platforms that your readers are most likely to use, such as Facebook, Twitter, Instagram, or Tiktok. Remember to schedule your posts for the best times of day.
Keep in mind that social media is meant to drive traffic back to your website. It’s not about bombardment, but subtly guiding your readers to your website where they can learn more about your story, sign up for your newsletter and become lifelong fans. This is an important step to establishing a relationship between you and your readers.
Email Your Current Readership
Don’t forget to send out a targeted email to your current email list promoting this blog post. Your current list already trusts and knows you, so they might be more willing to engage with our content and share it with others.
Plus, by including the downloadable PDF in this email, you’re giving them a valuable incentive to stay subscribed to your list.
Conclusion
Creating content that’s fun and professional, is smart.
Creating content that focuses on your readers’ interests and needs, is essential.
Creating content that leads those readers back to your website, priceless!
By focusing on your readers, you can create the kind of content they’re looking for while increasing your website’s visibility and credibility, giving you an edge in the online marketplace.
Build Your Own Content Library now and give your readers what they’ll actually jump at!!
What’s Next…
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!