In today’s digital landscape, creating content that sizzles is the only way to thrive online. To achieve this, we live and breathe by the THRIVE acronym. Every piece of content we create must be trending, human, relevant, intentional, valuable, and expert.
The types of content we focus on are text, audio, video, graphic, and music content, but we never stop there.
Instead, we take these types of content and craft them into extras, emails, blogs, opt-ins, and social media posts. Above all, trending content is at the heart of what we do, and we strive to stay on top of what’s new and hot in our industry.
By following these principles, we can create content that not only stands out but also drives engagement, leads, and sales. Let’s dive deeper into these types of content and learn how to repurpose it for what we need.
T – Trending – When creating content, focus on topics relevant to your genre that’ll drive traffic and provide value to your readers.
H – Human – Creating a relatable persona by sharing some of your personal life can help build trust and make your content more engaging.
R – Relevant – Relevant content tailored to the needs of your readers is essential for building loyalty and keeping them engaged.
I – Intentional – Content should be created with intention to provide value, education, and inspire action in your readers.
V – Value – Content should provide readers with valuable information or solutions to keep them engaged.
E – Expert – Quality content that is practical, evidence-backed, and understandable helps to build trust between authors and their readers.
Quality content should be engaging, valuable, and useful, focusing on using the THRIVE acronym to keep readers coming back for more.
Let’s dive into crafting that content…
Crafting Content that Sizzles!
As a romance author, you know the importance of creating content that captivates your readers and helps you to stand out of the crowd. But with so many content types available, how do you know which ones to choose? Fear not, because I’m here to help.
5 Types of Content to Enhance Your Author Platform
Let’s dive into the five types of content that’ll make your content marketing plan sizzle – text, audio, video, graphic, and music – and explain why turning these content types into the website extras, blog articles, email newsletters, content opt-ins, and the social media campaigns you’ll need to enhance your author platform.
Text Content
Text content is the most common type of content that everybody uses. Whether it’s a post on your author blog, the book blurb on your book page, updates in your email, or conversations on social media, text content is the backbone of any content creation.
But how do you make your text sizzle? By ensuring it’s engaging, easy to read, and has a strong voice. Don’t be afraid to inject your own personality into your online writing, just like you do in your story.
The trick is to be conversational, witty, and even playful that’ll help your writing stand out from the authors in your chosen genre.
Audio Content
Podcasts, audiobooks, interviews, and even audio excerpts are examples of audio content that can be a game-changer for your author platform.
Audio content provides a different way for your reader to engage with your content and enables you to connect with them on a deeper level. Plus, with the rise of smart phones and voice assistants, audio content is becoming increasingly popular.
Video Content
Video content is a force to be reckoned with and an avenue of content that every author should be trying. It’s engaging, visually stimulating, and has the power to transport your audience to another world. From book trailers to behind-the-scenes footage, there’re countless ways to use video to not only promote your books and connect with readers, but also to be able to allow readers to “see” into your life better!
Plus, video is highly shareable on social media, making it an excellent tool for growing your audience.
Graphic Content
Graphics, infographics, pictures, screenshots, maps, and especially your book covers are excellent examples of graphic content that can take your author brand to the next level.
Visual content is more memorable than text-only content, it can help you stand out in a crowded marketplace.
Plus, with the abundance of free design tools available (like Canva.com), creating graphic content has never been easier.
Music Content
Music is a powerful tool for setting the mood and evoking emotions. Whether you create original music for your book trailers or curate a playlist that reflects the themes of your book, music can help enhance your author platform and engage your readers on a much deeper level.
Plus, music is an easy content idea that’s easy to share on social media and can help you connect with readers who share similar musical tastes.
By incorporating these five types of content into your content creation strategy, you can engage your audience and strengthen your author brand.
How then, can you create the different content pieces you’ll need to build your author platform? Continue reading as we dive into how to repurpose your content successfully.
How to Repurpose Your Romance Content Successfully
In a world that’s continually evolving, it’s critical to have diverse content and various channels to not only reach your readers but also to convince them to engage with you.
Repurposing the content you derive from your romance book, and your notes, is how you’ll be able to sustain engagement across your audience base.
Let’s use the five different ways that you can transform your text, video, audio, music, and graphic content into website extras, blog articles, email newsletters, reader upgrades, and social media campaigns.
Whether you’re an established author or just starting your writing journey, you’ll find these tips valuable.
Website Extras
Do you already have a book cover, your book blurb, and a well-formatted synopsis on your website? Why not add an extra tab to house all the little things that didn’t make it within the pages of your book?
Website extras such as your alternate endings, or the pictures that inspired your characters can engage your audience in a way that no other content can. Use this type of multimedia format to showcase your work creatively.
Blog Articles
If you have an author blog, and new content is a challenge, why not reuse your existing content to create fresh blog articles? Pick a topic and use the related content to flesh out a post.
This is an excellent way to build on your existing work and helps to keep your blog updated regularly.
Email Newsletters
Emails are an excellent way to keep your subscribed readers engaged. Since your email list is exclusive, you can use this to your advantage by providing personalized content in every newsletter.
If you’ve already written content for your romance book, repurposing it as an email campaign can be an excellent way to re-engage with your readership.
Content Opt-ins
Content opt-ins, also called reader upgrades, are gated special offers or gifts provided in exchange for your reader’s email address. These are powerful lead magnets that can boost your email list and your lead generation campaigns.
Use your past content to create these opt-ins, such as sneak peek into upcoming books, deleted stand-alones scenes, or even a character interview.
Social Media Campaigns
Campaigns issued on your favorite social media platform are tools to reach a broader audience and build up your list of readers.
Repurpose your content into bite-sized, shareable pieces for platforms such as Instagram, Facebook, Twitter, Tiktok, and Pinterest.
Use your audio snippets, images, and even book quotes to create posts that pique interest and generate engagement.
Conclusion
Creating content that sizzles is indeed the only way to thrive online in today’s fast-paced digital age. We need to keep in mind the THRIVE acronym- trending, human, relevant, intentional, valuable, and expert- in order to create content that truly stands out.
It’s important to remember that all content falls under five types- text, audio, video, graphic, and music- but we need to take these types of content and craft extras, emails, blogs, opt-ins, and social media posts that are engaging and trendy.
With trending content, we have the ability to capture our audience’s attention and create a lasting impact. By consistently delivering high-quality content that embodies the THRIVE principles, we can not only survive, but thrive online.
What’s Next…
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!
