You know that content is key to a successful marketing campaign, but what kind of content? And how do you get people to take notice? One way to get started is by using conversation starters in your campaigns.
These are pieces of information or questions that provoke a reaction and encourage readers to engage with your brand. They can help you to connect with your readers on a more personal level creating a relationship with them more than just an author-reader relationship, they’ll consider you their friend. So, how do you connect on a deeper level?
Continue reading to learn how to incorporate conversation starters into your current content marketing strategy:
What are Conversation Starters and Why are they Important?
A conversation starter is simply a question or a prompt that encourages someone to respond or continue talking. They can be used in everyday life to jumpstart a conversation with a stranger, or in business to generate engagement with potential customers.
In your content marketing, conversation starters are an essential tool for driving engagement and building relationships with your readers. By asking questions and sparking dialogue, you can encourage your readers to interact with your content and connect with your brand on a deeper level.
Additionally, conversations starters can help you to gather feedback and insights from your readers, which can be invaluable for developing future content strategies.
Ultimately, whether you’re trying to build relationships or gather data, conversation starters are an essential part of any successful content marketing strategy.
While there are many different types of conversation starters, some of the most effective ones are those that are directly relevant to the interests of your readers.
For example, as an author who writes contemporary romance, you could ask your readers about what types of characters they like best, or what’s their favorite location their favorite book is set in. By using conversation starters that are relevant to your target readers, your brand can encourage customers to engage with its content and develop a strong relationship with your company.
What Conversations Would Your Readers Engage with?
When you’re trying to engage with your audience, it’s important to start, or keep, a conversation that’ll get them talking. But what are some good convo starters? Here are a few ideas:
- Ask your readers a question. This can be as simple as “How’s everyone doing today?” or “What are your thoughts on [current situation]?” By asking a question, you’re giving your audience a chance to share their thoughts and opinions.
- Let your readers ask you a question. Your readers want to get to know you. Giving your readers the opportunity to ask any question (without getting too personal), will help build a relationship with them because they’ll see you willing to give back to them.
- Share a personal story. When you open about yourself, it gives your readers a chance to connect with you on a personal level. Try sharing a story about something that’s happened in your life, or talk about your hobbies and interests.
- Showcase your readers. Showcasing your readers is a great way to make them feel appreciated. Readers love your books and many go above and beyond their devotion and create something that goes right along with your book. Showcase this artwork in your campaigns. Your readers will love you for it!
- Be controversial. Controversial topics are a great convo starter, as long as you approach them with sensitivity and respect. If you’re afraid of offending anyone, stick to sharing opinions that’re different from the mainstream or that challenge common assumptions in your industry. Sparking a healthy debate can be a great way to get people talking.
These are just a few ideas for convo starters that can help you engage with your readers. So next time you’re looking to start a conversation, try one of these starters and see where it takes you
How to Use Conversation Starters in Your Content Marketing Strategy
One of the best ways to connect with your readers is to start a conversation. After all, people are more likely to engage with content that feels relevant and personal. However, starting a conversation can be harder than it sounds, especially if you’re not sure how to get the ball rolling. That’s where conversations starters come in.
By asking questions, sharing interesting facts, or simply inviting readers to share their own thoughts, you can help to create a more engaged and responsive audience.
And when it comes to content marketing, engagement is key. By using conversation starters, you can encourage your readers to stick around and keep reading, ultimately leading to more conversions.
So if you’re looking for a way to take your content marketing strategy to the next level, consider incorporating conversation starters into your approach. You might just be surprised by the results.
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Examples of Authors’ Effective Conversations Starters
A great conversation starter is a key to any successful marketing campaign. After all, what’s the point of spending all that time and money on advertising if you’re not going to get people talking about your books?
The right convo starter can generate excitement, curiosity, and even a sense of urgency. It can also help you to build a rapport with your readers (and potential readers) and nurture the connection with your brand.
Of course, not all convo starters are created equal. In order to be effective, a convo starter needs be relevant, attention-grabbing and memorable.
Don’t take my word for it, here are some successful authors who take the time to engage with their readers.
Please note these authors are randomly picked from the Facebook groups and other social media that I follow.
Authors like to talk about their day too!
Here’s a post from Catherine Anderson. Here’s her Facebook page and her website.
This is a simple text post about our day. She’s telling us about hers and then asks about ours! And many commented.
Authors have lives too!
Here’s a post from Christine Feehan. Here’s her Facebook page and her website.
As a huge plant fan, I’d comment on this post too.
Authors are curious about many things!
Here’s a couple posts from Lori Foster. Here’s her Facebook page and her website.
Food posts are a common thread. Random posts, like this one, is fun too!
Authors like to share things they like to do!
Here’s a post from Kristin Hannah. Here’s her Facebook page and her website.
As the world has begun to open up again, travel pics are a great type of post to share.
Authors started out as readers too!!
Here’s a fun post from Lisa Jackson. Here’s her Facebook page and her website.
Posts where we can visualize ourselves in them, is a great type of post. This one is also just fun.
Authors like to share their merchandise!
Here’s a post from Sherrilyn Kenyon. Here’s her Facebook page and her website.
Many authors have added swag products to their website in order to bring in extra. And getting their reader’s feedback on what design works best is a great way to sell without selling.
Authors share about their books’ characters too!
Here’s a post from Kat Martin. Here’s her Facebook page and her website.
I don’t know about you but having an actual pic of what her characters look like is awesome.
Authors like to share what’s happening in their next of woods!
Here’s a couple posts from Julia Quinn. Here’s her Facebook page and her website.
Everyone has to deal with life and some authors bring major issues to light. And some bring a WOW event that’s happened in their neck of the woods.
Authors love the holidays too!
Here’s a post from Nicholas Sparks. Here’s his Facebook page and his website.
As a movie lover, this post caught my attention. Having it attached to a fun national holiday is just a bonus!
Tips for Creating Your Own Conversation Starter Campaign
In today’s social media-driven world, it’s more important than ever to be an effective communicator. That’s why so many authors are looking for creative ways to start conversations with their readers.
If you’re interested in creating your own conversation starter campaign, here are a few tips to keep in mind.
First, come up with a catchy or attention-grabbing headline. This will help to grab people’s attention and make them more likely to read your message.
Next, make sure that your message is clear and concise. People are more likely to engage with a message that they can understand quickly and easily.
Finally, don’t forget to include a call to action. Encourage people to like, share, or comment on your post in order to start a conversation.
By following these simple tips, you’ll be well on your way to creating a successful conversation starter campaign.
Create Your Own Conversation Starters!
Coming up with conversation starters can be time-consuming and even difficult for some. To save you time and headaches, here’re DFY content templates to get you started on interacting with your readers.
Organized in 7 categories, you’ll never run out of questions to ask your readers.
Each pkg can be edited and customized to your own branding and style. You can even change the question completely or use questions to help inspire you to build a unending list of questions to ask your readers.
What’s Next…
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!