Story excerpts, those tantalizing glimpses into the heart of your story, hold a special place in your content arsenal.
These snippets offer a sneak peak into your characters, your world, your story, enticing readers and leaving them craving more.
But beyond that, they’re teasers, a way for you to leverage the potency of your story in your content strategy.
Purpose of Story Excerpts
Tease and Engage: Story excerpts serve your readers as a compelling teaser. They invite your readers into the essence of your narrative, igniting their curiosity and engagement.
Showcase Your Writing Style: Excerpts showcase your writing style, allowing current readers, and potential readers, to sample your prose, tone, and narrative voice.
Character and Plot Introduction: Excerpts introduce your characters, the settings in your story, and the plot, offering a taste of the journey your story promises.
Emotional Connection: Excerpts have the opportunity to evoke strong emotions, drawing your readers into your emotionally-charged romance story, creating a deeper connection with your story and characters.
Prompt Action: Excerpts encourage action, prompt decisions for your readers allowing them to explore further, leading to book purchases and joining your mailing list.
Using Story Excerpts in Your Content Strategy
As a romance author, you know the power of a well-told story. You also know that it’s a useful way to hook your readers. Because excerpts are essentially short, giving them in your marketing can be an extremely effective way to promote your book and grow your readership.
But how do you incorporate excerpts into your content marketing strategy?
Use Excerpts in Social Media Campaigns
Social media is all about engaging with your audience, and what better way to do that than by sharing a compelling excerpt from your latest book? Just be sure to include a link to where they can purchase the book so they can keep reading!
Include Excerpts in Email Newsletters
Your newsletter subscribers are already interested in hearing from you, so why not give them a little something extra by including an excerpt in your next email? Not only will this help promote your latest book, but it will also keep them engaged and coming back for more.
Use Excerpts as a Website Extra
If you have a website or blog for your business, make sure to take advantage of it! You can use excerpts from your books as blog posts or even create dedicated pages where visitors can read sample chapters. Just be sure to include links back to where they can purchase the book so they can finish the story.
Use Excerpt as Promotional Material
Offering story excerpts to your readers as a downloadable element is a great way to provide value and engage with your audience. Offering excerpts allows new visitors to get a feel for the story you are telling without having to invest in investing in the full story or series of stories. This gives readers an opportunity to sample what you have written before they choose to fully commit.
By creating additional story excerpts that can be taken home, you create an interactive component which helps solidify an emotional connection between reader and storyteller.
Create Your Own
Excerpts are a great way to promote your books and grow your audience. By sharing excerpts on social media, in email newsletters, and on your website or blog, you can give potential readers a taste of what’s to come and entice them to purchase your latest book.
So, what are you waiting for? Start incorporating excerpts into your content marketing strategy today!
To save you time and money, here’s a fun content template that’ll enable you to easily and quickly create a pdf that you can either add to your website or offer it as a freebie on your website.
What’s Next…
Take a minute and learn the purpose of your story’s excerpt and learn to hook your readers with story’s excerpt.
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!
