So, your books are out in the world, but you have to spread the word about them. As a tech-savvy writer, you’re well aware of the influence of social media and its importance of marketing and selling your books.
However, you might be focusing too much on social media platforms and forgetting the significance of your author website. Trust me; your author website needs to be the central hub of your content and your content marketing strategy.
Ownership
Unlike social media platforms, your website is your property. You own everything about it. With that ownership comes control: you have full authority over your content, website design, and messaging.
It’s your stage, and you’re free to curate a world that represents your brand in the way you want it to be and depicted.
Trust Factor
As a brand and author, building trust with your readers is essential. By directing your followers to your website, they can learn everything about you and your books in one centralized location.
Readers can browse reviews, vet other testimonials, sample your writing, and purchase directly from you. The more trustworthy your brand appears, the more likely people will trust you and choose your book as their next great read.
SEO
With numerous authors flocking the internet, it can be challenging to get noticed. Your website is the perfect place to optimize for search engines like Google, Bing, and Yahoo.
When visitors search for keywords that apply to your book and book series, your website is more likely to appear on the top of the search engine rankings.
A blog, in particular, can help boost your online visibility even more. Blogging provides a perfect opportunity for you to create content around your book’s theme and add relevant tags and keywords to it.
Long-term Relationships
Your website provides a platform to create long-lasting relationships with your followers. By encouraging them to sign up to your newsletter or follow your blog, you’re essentially creating loyal readers who’re willing to continue to engage with your content far into the future.
Your website will enable you to establish yourself as an authority figure in your genre, which will keep readers returning to your site and buying your books.
Less Distractions
Social media is great. Still, when it comes to your book’s main message, it’s easy to get sidetracked by the trendiest post or link that happens to catch your eye while scrolling through your feed.
Your website eliminates this problem by limited the amount of unrelated content that can sideline the central message of your brand.
Moreover, you can control the tone and voice of your social media and make sure they stay in sync with the broader author brand messaging you’ve created on your site.
Conclusion
In the never-ending conversation about social media versus your author website, promoting your website as the central hub of your content marketing strategy is the way to go.
Not only does your website make your brand and books more trustworthy and reachable, but it also provides long-term relationships with your followers.
As ans author, you have to market your books, and social media is an excellent tool but consider your author website, the centerpiece of your content marketin strategy.
If you’re already capitalizing on social media to promote your books, it’s time to review your author website and its marketing potential. Remember, your author website deserves more than a mere afterthought.
What’s Next…
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!
