Did you know that infographics are one of the most shared types of content on social media? That’s because they’re a great way to communicate complex information in a visually appealing way. If you’re looking to reach a wider readership with your romance novel, it’s a fun and functional way!
In this post, we’ll discuss how you can easily create and use infographics to promote not only your writing but more importantly your book. So, if you’re ready to start reaching more readers, keep reading!
What is an Infographic
An infographic is a visual representation of data, information, or knowledge intended to present complex information quickly and clearly. Anywhere information or data that needs to be presented quickly and clearly can benefit from infographic design, so the number of uses is only limited by human imagination!
Some common infographic uses are: a way to process information, share the history of a product or service, explain the steps in completing a task, compare and contrast something (e.g. two competing brands), etc. Just to name a few.
A true infographic should be engaging, informative, and visually appealing. The infographic has been around for thousands of years, though it wasn’t always called that. For a history of the infographic, go here.
Why You Should Use an Infographic in Your Content Marketing
An infographic is a graphic visual representation of information, data or knowledge intended to present complex information quickly and clearly.
Infographics are not only cool-looking but also aid in SEO efforts. When infographics were first introduced into the web marketing world they were mostly seen as a novelty and even referred to as infographic porn because people would share them without adding any real value to them.
Now, an infographic can take your content marketing to the next level, if you use marketing strategies.
Do Infographics Lead to Better Content Marketing Results
So the question is, do you use this type of graphic in your content marketing?? As a romance reader and someone who’s been following marketing trends for the past several years, I’ve wondered why romance authors don’t use infographics in their marketing.
A 2015 post from Pew Research Center, says that fewer and fewer people are reading. But with the pandemic, book sales has flourished, according to Wired.com. If book sales have flourished, your content marketing needs to have an infographic in it.
A Hubspot post shares 25 different stats that show how Infographics can and should be used in your content marketing. Things like infographics increase your website traffic by 12%. Or infographics are the fourth most-used type of content marketing.
You can benefit from these marketing results too when you use an infographic.
What’s the Infographic Advantage
An infographic can help you get a spot on a web page in front of your prospects when they’re skimming through information about different products and services before making a purchase decision. A visual infographic simplifies complex data into easy-to-read graphics that are more engaging to your readers who don’t want to spend time reading long text. Or those readers that are researching to find more books to read. An infographic can catch their attention.
With infographic content, you can get your message across more quickly and with fewer words. As an infographic designer, I have come up with many ways on how infographics can help show off your books and help your readers to “see” your book before they buy it.
Key Elements to Effective Infographics
Infographics aren’t just for social media. They can be run as newspaper articles and distributed like any other article or editorial.
There are four key elements of successful infographics:
- Your infographic should be designed using easy-to-read fonts and colours;
- It should include a title that clearly gets your message across;
- it should feature bullet points with short sentences conveying important information;
- and the style of your infographic should be in line with its message.
Once you’ve used infographics to explain something about your book, your readers will be in a position to recommend it to friends who are having difficulty understanding the same issue.
This is also the case with infographics that explain an aspect of your book and your characters. Readers won’t buy your book until they understand what makes it unique and how it’s different from other books on the market.
With this in mind, infographics should be used to explain different aspects of your book, your world, your characters, even your purpose (the why behind writing your story). When done this way, your book is clear and easy to understand.
For example, when you sell your book series, the infographic could use different colors to highlight your different book covers. You could also showcase a particular character for an upcoming book.
Alternatively, you could contrast two of your best characters to show what their personalities are, all to entice more readers to buy your books.
Share Your Book Cover in a Book Cover Infographic
An infographic is a type of visual content that uses graphics and data to tell a story or present information in an easy-to-understand way. A Book Cover Infographic is an infographic where your book cover is the highlighted graphic (formatted in different ways) to showcase your books and book series.
When used strategically, infographics can be extremely effective in driving traffic and engagement. Here are four tips on how to use infographics in your content marketing plan.
Keep it Short and Sweet
When it comes to infographics, less is definitely more. The best infographics are those that are clear, concise, and easy to understand. Remember, you’re trying to communicate a lot of information in a small space, so make sure that your design is clean, and your copy is punchy.
Make it Eye-Catching
An infographic is only effective if your readers actually see it, so make sure that your design is eye-catching and attention-grabbing. Use bright colors, interesting fonts, and compelling visuals to draw readers in.
Your book covers are already designed well, so adapting them to your infographic is not difficult.
Tell a Story
A good infographic tells a story that your readers will want to read. When planning your infographic, think about what you want your readers to take away from it. What’s the most important message you want to communicate? Once you know that, you can start planning out your design and copy accordingly.
For example, you’ve updated your book cover. And there’s a story behind why you did it. By sharing the story of why (and when, graphic artist used, etc.) you changed it can not only become a blog post you add to your author website, but you can also share a book cover infographic on your favorite social media platform.
Not only does this help your readers, by keeping them informed, it also makes you a bit vulnerable (an admirable trait for any marketer) which in turn endears you to those readers.
Book Cover Infographic Templates
Repurpose your booklist into a Book Cover Infographic. Each design is a little different, but the purpose is the same – to share your booklist with your readers while showcasing your book covers. And to save you time and energy, check out these done-for-your content templates:
Multiple Book Covers Infographic Template
One problem your readers have is buying your book AGAIN when you issue out a new book cover. Many will think you’ve written a new book, but in reality, you’ve just recovered your already published book.
It’s very frustrating for this to happen, especially when money is involved. I have stopped following an author for this simple reason.
You can offer a solution to your readers – give them a piece of content (an infographic) that tells them what you’ve done and why.
Your readers will appreciate it when you let them know that you’ve updated your book cover. They’ll appreciate knowing that they don’t need to buy your book again, especially when they already have it.
Here are some other book cover infographics that solve a problem your readers have!
Author Booklist Infographic Template
Your readers want to know the order of your books, within your book series and as a whole.
You can offer your booklist in alphabetical order, order of publication, in book series order, or sequential order, depending on what your readers might be looking for.
Offering your booklist where you showcase your books is a valuable visual resource your readers are going to love.
Books by Author Infographic Templates
Another way to share your booklist is by showcasing your book cover!
The Books by Author Infographic Template is an infographic that shows off your book cover, as you’d see in any marketing online.
Each of these book cover infographics can be formatted to show off your books in series order, your books in alphabetical order, your books publication order or in sequential order.
The choice is yours in how you format it. No matter which you choose, giving your readers a resource like this one, is valuable and priceless. Something your readers WANT!!
Take a look at the graphic above to see samples of what you could create for your content marketing. This valuable content piece can help you build your email list, get the word out about your book and show your readers that you’re serious about this whole marketing thing!!
Promote It!
Once your infographic is complete, don’t just sit back and wait for people to find it. Make sure to promote it across your social media channels and on other websites where your target audience hangs out. The more people who see it, the more successful it will be!
If you’re looking for a way to spice up your content marketing plan, consider using an infographic! Infographics are a great way to communicate complex information in a visually appealing way. Just remember to keep it short and sweet, make it eye-catching, tell a story, and promote it widely!
What’s Next…
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!
If you’re ready to take your website to the next level, check out how you can Build Your Own Content Library and pick a content template that fits your readers.
Check out the Ultimate Guide to Building your Content to get tips on how to do-it-yourself!
