Consider the kinds of searches that readers might use to find your books and your author website. What words or phrases would they type into a search engine. What words would they use to describe your book? What words would they think about when looking for the type of book you write.
As a romance author, you know that keywords are important. But what are the best keywords to use on your website? And how can you determine which keywords will be most effective for your content marketing?
There are few different ways to approach this. In this blog post, I’ll give you a few tips on how to determine the best keywords to use on your website and in your content marketing because your keywords are your hashtags, and your hashtags are your keywords!!
Once you have a good list of potential keywords, you can use a tool like Google AdWords Keyword Planner to get more ideas and get traffic estimates for each keyword.
As a romance author, it’s important to choose the right keywords for your website so that people can find your books when they’re searching online. By starting with your audience, doing some research, and choosing relevant and specific keywords, you’ll be well on your way to choosing the best keywords for your website.
When your Keywords and Hashtags are the Same!
One of the most important aspects of content marketing is choosing the right keywords to use in your material. The wrong keywords can result in low web traffic and little engagement with your target audience. On the other hand, carefully selected keywords can help you attract attention from your ideal customers and make your content more visible in search engine results. So how do you go about choosing the right keywords for your business?
There are a number of factors to consider, including your target audience, your product or service, and your brand. You’ll also want to think about which keywords are most likely to be used by people who are searching for what you have to offer.
So, while you’ll need to use hashtags like #amreadingromancebooks or #currentlyreading in your social media marketing, these won’t work on your website.
Look below to come up with the industry, popular, focused and fun keywords you’ll need for your own marketing.
The last type of keywords/hashtags you need to come up with are your personal ones. It’s those ones that are both your keywords are your hashtags:
Learn how to determine the best keywords to use on your romance author website in order to draw in new readers and better engage your current ones. By doing some simple research and then implementing the right keywords throughout your site, you can render your site significantly more visible and attractive to potential visitors.
How to use Hashtags in your Content Marketing
In the world of online marketing, hashtags are often seen as essential keywords that can help to promote your brand and reach a wider audience. However, there are also times when hashtags can actually work against you.
If your hashtag is too general, it may be lost in the sea of other #content that is being posted every day. Additionally, if your hashtag is too specific, you may end up excluding potential customers who are searching for more general terms. Therefore, it is important to know when to use hashtags and when to avoid them. In general, hashtags should only be used when they will specifically target your desired audience. Otherwise, they may do more harm than good.
Here are some tips on how to use hashtags in marketing.
- Use Relevant Hashtags
The first step to using hashtags effectively is to make sure you’re using relevant hashtags. If you’re a romance author, for example, you’ll want to use hashtags like #romance, #books, and #amreading. Using irrelevant hashtags will not only make your post look bad, but it will also make it less likely that people will see your post. - Don’t Use Too Many Hashtags
While it’s important to use relevant hashtags, you don’t want to use too many of them. Using too many hashtags can make your post look spammy and can actually hurt your reach. A good rule of thumb is to use no more than three hashtags per post. - Use Popular Hashtags
Another great way to get your message out there is to use popular hashtags. Popular hashtags are ones that are being used by a lot of people at the moment. You can find popular hashtags by doing a search on Twitter or Instagram. Just make sure that the popular hashtag you’re using is relevant to your post. - Create Your Own Hashtag
If you want to really stand out from the crowd, create your own hashtag. This is a great way to build brand awareness and get people talking about your product or service. When creating your own hashtag, make sure it’s short, catchy, and easy to remember.
By following these tips, you’ll be well on your way to using hashtags effectively in marketing. Just remember to be relevant, use popular hashtags, and don’t go overboard with the number of hashtags you use. And if you really want to stand out, create your own hashtag!
Create your own Hashtags.
As a voracious reader, I want you to, no I’m begging you to create the correct hashtags and keywords for your content marketing. In light of that, I have a FREE gift for you, at no cost to you.
Follow this link to get a free pdf with a list of examples to guide you in creating yours. Click here to get it. Print this out and create your hashtags.
What’s Next…
