It’s more important than ever for romance authors to have a strong online presence. A well-designed author webstie can help you to attract new readers and to connect with your existing fans.
Readers are looking for you, watching you, and wanting to read more of your books. Making mistakes on your author website, like not having one, failing to update it regularly, neglecting your blog, having no booklist or social media links on your website will dissuade potential readers from sticking around.
However, there’re a few common mistakes that romance authors often make with their websites.
Here are Seven Avoidable Mistakes Website Mistakes and How to Fix Them!
Mistake #1: Not having an Author Website.
In today’s digital age, it’s more important than ever for authors to have an online presence. A website is a great way to connect with readers and build a platform for promoting your work. Without a website, authors are missing out on a valuable opportunity to connect with their audience and sell more books.
Readers expect to be able to find information about their favorite authors online, and if they can’t find you, they’ll move on to someone else.
A website also allows you to control the narrative about your work; without one, you risk having your work misrepresented or misunderstood.
In short, not having a website as an author is tantamount to shooting yourself in the foot. If you want to sell books and build a career as an author, you need to have a website.
Go here to build your author website yourself.
Mistake #2: Failing to update your author website on a regular basis.
Authors can no longer afford to neglect their online presence. A well- maintained website is crucial for connecting with readers and promoting your work. Unfortunately, many authors make the mistake of failing to update their site on a regular basis. As a result, their readers are met with outdated information and an overall sense of neglect.
This is a missed opportunity to engage with potential readers and build a loyal fanbase. By regularly updating your website, you show that you’re invested in connecting with your audience. You can share new book releases, blog posts, and other exciting updates that will keep readers coming back for more.
In addition, an active website helps to create a sense of authority and credibility. If you want to be taken seriously as an author, you need to have an online presence that reflects that. So don’t make the mistake of neglecting your website – keep it updated and active, and you’ll be sure to reap the benefits.
You can update and optimize your own author website. Go here to find out how.
Mistake #3: Forgetting to optimize your website pages
When an author’s website is difficult to navigate, it reflects poorly on the author and their books. A website should be easy to use and should allow readers to quickly and easily to find the info they need to learn more about your books.
When a website is difficult to navigate, it results in frustrations and can even deter potential readers from visiting your site again.
In addition, your website is often the first place new readers go to learn more about your and your books. If your site is difficult to use, your readers may not bother to try and find out more about you.
Therefore, you need to make sure your site is easy to use and informative in order to make the best impression possible on potential readers.
Take a look at How to update and optimize your author website yourself.
Mistake #4: Failing to use your website in your content marketing strategy
When an author’s website is well designed, it can be a powerful tool for promoting their work and connecting with readers. However, if the site is poorly designed or fails to showcase the author’s books prominently, it can actually do more harm than good.
Studies have shown that people are far more likely to make a purchase after seeing an eye-catching image of the product. This means that your book cover should be prominently featured on your website, along with a brief description of the book’s contents.
By making it easy for visitors to find and learn about your books, you can dramatically increase your chances of making a sale.
Mistake #5: Neglecting your blog
Authors often invest a great deal of time and energy into their websites, making sure that readers can easily find information about their latest books and upcoming events. However, one area that is often neglected is the blog.
An author website without a blog is missing a crucial opportunity to connect with readers and build an audience. A well-written blog can give readers a behind-the-scenes look at your writing process, provide insights into your favorite books, or simply offer a glimpse into your day-to-day life.
In addition, a blog is an excellent way to build relationships with other authors and book bloggers, which can pay off in terms of increased exposure for your work.
Neglecting your blog on your author website is a mistake that you will quickly regret.
Looking for content ideas for your blog, go here to find ideas your readers will love!
Mistake #6: Failing to include social media links on your author website.
In the modern world, social media is an essential tool for promoting anything from businesses to brands. This is also true for romance authors who want to sell their books. A key part of this is having social media links on your website so potential readers can connect with your on platforms like Twitter, Instagram, Facebook and Tiktok.
In particular, Tiktok is fast becoming an effective platform for reaching potential readers. For authors, then, it’s a mistake to fail to have social media links on your website. By not including these links, you’re missing out on an important opportunity to connect with potential readers and promote your work.
Looking for marketing graphics to add to your social media campaigns, go here.
Mistake #7: Failing to add quality content to their website.
It’s a mistake for authors to skimp on their website content, especially when it to quality. After your book, your website is the first introduction potential readers have to your work, so it’s important to make a good impression.
Having well-written, informative content on your website helps to build trust with your audience and establish you as the authority on your book because you’ve answered your readers questions and solved their problems.
In contrast, a website that’s poorly written or lacks substance can turn readers away before they even get a chance to sample more of your books. This is why it’s essential to invest time and effort into creating quality content for your website. By doing so, you’ll be more likely to attract and retain readers who will be eager to discover more of your books.
Follow the link below to add website content extras that’ll excite and entertain your readers!
