The Ultimate Guide to Content Ideas

The Ultimate Guide to Content Ideas
Helping you to repurpose your book details and story elements into website extras, emails, blogs articles, and social media graphics.

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Table of Contents

    Why your Readers Expect More!

    If you’re like most authors, you want your readers to be satisfied with your work. After all, who doesn’t want their readers to be happy? But what does it take to make them truly satisfied?

    In today’s world, readers are used to getting more than just the bare minimum. They expect value-added content, and if you’re not providing it, they’ll move on to another author who is.

    Here are four reasons why you should give your readers more content extras:

    • It shows that you’re generous.

    When you give your readers extra content, it shows that you are generous and want to give them as much value as possible. This makes them appreciate your content even more and helps to build a strong relationship between you and your readers.

    • It keeps them engaged.

    Giving your readers extras helps to keep them engaged with your content. They will be more likely to stick around and keep reading if there is more for them to enjoy. This also gives you a chance to promote your other content and keep them coming back for more.

    • It demonstrates your expertise.

    When you provide additional content, it gives you an opportunity to demonstrate your expertise on your topic (your book!!). You can show off your research skills and provide valuable insights that your readers will appreciate. This helps to build trust and credibility with your readers.

    • It makes your content more shareable.

    When crafting content, it’s important to give your readers something that they can use. After all, what’s the point of spending hours creating a piece of content if no one is going to read it? By giving your readers something truly valuable, you’ll increase the chances that they’ll want to share your content with their network. And as we all know, word-of-mouth is still the best form of marketing.


    Your Content Ideas Start with Your Book Details, Story Elements, and Author Notes!

    As a romance author, your website, your blog, your emails, and even your social media posts are vital tools for connecting with your readers and promoting your book!

    But where do you find the ideas that’ll be appealing to those readers? A good place to start are the notes, doodles, sketches, and drafts you’ve already created!

    You know — the story elements, book details, and your author notes that you wrote when you were creating your story!

    When you think about your book, ask yourself questions like these:

    • Do you have extra info you’d love to share that never made it into your story?
    • What’s the backstory of your main character?
    • What do your characters look like?
    • What’s it like to live on your world?
    • What’s the meaning behind your characters’ names?
    • What makes your character special over another?
    • What’s the backstory of your main characters?

    Once you have a good sense of what makes your book special, you can start by crafting your website extras, emails, blogs, and graphics that’ll pique your reader’s curiosity and make them want to learn more.

    Using these elements as a foundation of your content ideas, and with a little planning and creativity, you can effectively promote your book and keep your readers coming back for more.

    If you haven’t started gathering your stuff, start now with the Story Book Content journals and workbooks!


    You Have an Awesome Content Idea – Now What?

    Having content ideas is the starting point for content marketing, but turning those ideas into online content can seem overwhelming. The best way to start is by breaking down the content into the various forms it will take – website extras, blog posts, emails and other content sent out via email, and social media posts.

    Once you have identified which content pieces you will need, break them down even further – create an outline for longer content pieces like blog posts and plan out emails to send to your subscribers.

    Finally, be sure to include calls-to-action in each piece of content to help convert your audience into customers or leads for your business.

    Taking these steps will ensure that all of your content pieces are tied together and support each other as well as your overall content marketing goal.

    You don’t have to build it on your own, instead…


    Build Your Own Content Using Content Templates

    Anyone who has ever tried to write an article or blog post know that it can be a time-consuming process. Coming up with ideas, researching, writing, and editing all take time and effort.

    However, there is a way to make the content creation process easier and faster: by using content templates!!

    Content templates are pre-written outlines that you can use as a starting point for your own graphics or articles. All you need to do is fill in the blanks with your own information. This can save you a lot of time, as you won’t need to come up with an idea or structure from scratch.

    In addition, using a content template can help you to ensure that your article is well-organized and flows smoothly. As a result, if you’re looking for a way to streamline your content creation process, using templates is a great option.

    Why You should Use Content Templates?

    Any content creator knows that coming up with fresh ideas on a regular basis can be a challenge. One way to streamline the content-creation process is to use content templates.

    Templates provide a structure for your content, help you stay on topic, and ensure that important information isn’t left out, while still allowing for creativity and personalization.

    Using templates can help you to reuse and repurpose your content ideas, save you time in the editing process and make it easier to collaborate with others.

    Whether you’re an aspiring author or have an established author business, using content templates is a great way to streamline the content creation process and produce high-quality, engaging content for your blog posts, email newsletters, website pages, or social media.


    Repurpose Your Content Ideas for Maximum Reach

    As a romance author, you know that content creation is key to promoting your books and building your audience. But coming up with new ideas for content can be daunting, especially when you need to create content across multiple platforms.

    Don’t worry—here’s how to repurpose your content ideas into the online content you need for your website extras, content opt-ins, blog articles, email newsletters and social media graphics!

    Brainstorming New Content Ideas

    The first step in repurposing your content is brainstorming new ideas. Try to come up with a few topics that are related to each other or fit together in some way. For example, if you write historical romance novels set in the Victorian era, a topic like “Fashion Trends of the 19th Century” might work well. Once you have your main topic down, think about ways that you can break it down into smaller subtopics.

    To save you time, money and frustration, Build Your Own Content with done-for-you content templates. You’ll find 25+ content ideas that your readers will drool over! These ideas are about your book, your characters and your world!

    Designing Website Extras

    Making content ideas come to life as website extras is an exciting challenge. By taking creative risks and pushing your limits, you can convert great content into something truly special.

    With a few thoughtful steps, you can repurpose your new idea into a website extra that adds value to the content. Think beyond traditional content guidelines and explore ways to create original content that stands out from the pack.

    Consider topics that could be best presented in an unconventional format such as video, audio or interactive content in order to make it memorable. Take these steps can make your website stand out from the competition by offering your readers website extras.

    Creating Content Opt-Ins

    Content opt-ins are pieces of free downloadable content (like PDFs) that readers can subscribe to in exchange for their email address.

    Content ideas are the first step in building a powerful content opt-in, but even the most creative content can feel stale if not presented properly. By repurposing content into an upgrade for readers, content creators can craft an engaging and compelling content opt-in that will urge readers to become customers.

    Think of it as making content a reader upgrade: offer everyone something special, such as exclusive content or discounts, and make it worth their while to take the content opt-in plunge.

    With a bit of creativity and thoughtful strategic decisions, content creators can boost engagement and maximize the ROI of their content ideas with this content upgrade.

    Writing Blog Articles

    Taking content ideas and transforming them into interesting and well-structured blog posts can be daunting, but it doesn’t have to be.

    Start by breaking your content idea down into distinct topics and ensuring your point of view is reflected in each part. Then use those topics as subheadings to create the structure for the content piece.

    Finally, add a compelling introduction, some supporting information or arguments for why readers should care about your content idea, and a conclusion that ties it up neatly. With this approach, you’ve got an engaging blog article that repurposes content ideas into something more meaningful.

    Creating Email Newsletters

    Repurposing your ideas into an email newsletter is a great way to reach new readers and grow your brand’s presence.

    When creating content for your email newsletter, make sure it’s related to the idea you want to repurpose, as this will ensure maximum impact.

    To begin, determine where your content will fit best in your existing email campaigns — if you don’t already have any, consider setting up a schedule for when to send your newsletters. Don’t forget to optimize each newsletter for mobile viewing; make sure that images display correctly and content is concise so that key points come across quickly.

    Lastly, incorporate strong calls-to-action throughout the content for increased engagement.

    Following these steps successfully can help you build up your email list and give more life to content ideas that could otherwise just be put aside.

    Crafting Social Media Graphics

    If you have content ideas that have gone unused, the best way to repurpose them into something more engaging is through creating social media graphics. Graphics can significantly add value by making content more appealing and easier to read on social media. Not only are they visually stunning, but they also serve as an effective way to draw attention and increase your post’s reach on social media platforms.

    Whenever possible, try to use colors that would fit well with a particular content idea and remember to include relevant keywords that can help optimize content for search engines.

    When done properly, graphic content will make your content stand out from its competitors and give your business or website a competitive edge over others in the industry.

    Repurposing existing content ideas into different formats is an effective way for authors like yourself to maximize reach while minimizing effort!

    By breaking down larger topics into smaller subtopics and creating different types of content around them (like website extras, blog articles, email newsletters and social media graphics), authors can easily expand their reach without having to come up with new topics every single time!

    So next time you find yourself stuck trying to come up with new ideas for online content—give this method a try! You might just find yourself pleasantly surprised by how much easier it makes things!


    Don’t Forget to Format and Optimize your New Content

    Creating new content for your website or your blog is an important step in the process of developing and maintaining an online presence. However, it’s not enough simply to create new content; you also need to ensure that your content is properly formatted. There are a number of reasons why formatting is important.

    First, it helps to ensure your content is easy to read. You WANT your reader to be able to can your website easily and quickly to find what they’re looking for. Here’re some formatting tips:

    • Use short paragraphs. This makes your text easier to scan, and prevents your reader from getting lost in a wall of text.
    • Use headings and subheadings. This helps readers to find the info they’re looking for, and makes your text more visually appealing.
    • Use lists and bullet points. This helps to break up your text, and makes it easier for readers to digest your content.
    • Use images, infographics and videos. These help break up your text, and makes your content more engaging.

    Secondly, well-formatted content makes your site more visually appealing, which can help to improve the overall user experience. You want your readers to enjoy your content whether it’s a page on your site, an article on your blog, or a graphic on social media.

    Finally, proper formatting can also help improve your site’s search engine optimization, making it more likely that your content will be found by potential customers.


    How to Build Your Own Content Marketing Strategy

    As an author, you know that marketing is essential to the success to your Author Business. After all, how will potential readers discover your books if you don’t tell them about your books?? Of course, with so many different marketing channels and strategies to choose from, it can be difficult to know where to start.

    That’s why having a content marketing strategy in place is so important. A good content marketing strategy can help you focus your efforts, produce content that’s engaging and relevant to your readers, and measure the results of your efforts so that you can adjust as needed.

    Your content marketing strategy is a plan for how you’ll use your content to attract, engage and convert your ideal reader. This plan is essential if you want to effectively market your books and grow your Author Business.

    Your strategy should answer the following questions:

    • Who is your target audience?
    • What kind of content will appeal to them?
    • Where will you publish your content?
    • How often will you create new content?
    • What goals do you hope to achieve with your content marketing efforts?

    Answering these questions will give you a roadmap for creating content that is both useful and interesting to your target readers. It will also help you to measure the success of your content marketing efforts and make adjustments as needed. So if you haven’t already, now is the time to develop a Content Marketing Strategy for your author business.

    Who is your target audience, your ideal reader?

    Every romance author has an ideal reader in mind for their work, even if they’re not aware of it. This is a group of people who will most appreciate and connect with your book, and it’s important to consider who they are when you’re marketing your book.

    The best way to find an author’s ideal reader is to look at the book itself. What romance genre does your book belong to? What themes or tropes are explored? Who’s the protagonist, the antagonist?

    Once you’ve a good understanding of your book, you can start to narrow down its potential readership. For example, a book about a young girl coming of age is likely to appeal to young adults, while a book about a middle-aged woman experiencing a midlife crisis is more likely to resonate with readers in their 40s or 50s.

    Knowing your ideal reader is crucial for marketing your book effectively and ensuring that it finds its way into the hands of readers who’ll appreciate it.

    Complete the Your Ideal Romance Reader Worksheet to define your ideal reader!

    What kind of content will appeal to your ideal reader?

    Assuming you’ve defined who your ideal reader is, you can then begin to think about the kind of content that will appeal to them. This will vary depending on the romance sub-genre you’re writing in, but some general tips include writing in a clear and concise style, using active voice, and avoiding jargon.

    To determine what will appeal to your ideal reader, it’s helpful to consider what they care about and what kinds of topics they’re interested in.

    For example, if you’re writing a romance book that’s based in real life with societal issues, your readers will likely be interested in real life problems and what real people are doing to find solutions. Alternatively, if you’re writing a romance book that’s based in the Regency era, your readers might be interested in articles about the styles and trends of daily life in the 1800s.

    Once you know what kinds of topics that’ll interest your ideal reader, you can Build Your Own Content.

    Where should you publish your content?

    The easy answer to this question is, it depends on your audience.

    The hard answer to this question is, it depends on your audience.

    There are romance readers everywhere, all over the world, of every age, on every platform.

    Ultimately, the best way to figure out where to publish your content is to experiment and see what works best for your target readers. Be consistent. Stay top-of-mind. Play the long-game.

    If you’d like to go deep on how to pick the right social media platform, go here.

    How often should you create new content?

    Any author worth their salt knows that creating content is essential to maintaining a successful career. But how often should this content be created? While there’s no one-size-fits-all answer to this question, there’re a few general guidelines that can be followed.

    For example, most experts recommend creating at least one piece of new content for your website or blog each week. This ensures that your readers always have something new to enjoy, and it also helps to boost your search engine ranking. Learn more about ranking on search engines here.

    When it comes to email and social media, a good rule of thumb is to send out a new message or post at least once a day. This helps to keep your name in front of your current readership and potential readers, and it also allows you to quickly respond to any questions and comments.

    Of course, these are just guidelines, and ultimately it’s up to each author to decide how often to create new content. However, following these suggestions can help you stay productive and maintain a loyal fan base.

    Build Your Marketing Content with these done-for-you content templates!

    What goals do you hope to achieve with your content marketing efforts?

    As an author, your ultimate goal is to sell books and build a loyal readership that follows you everywhere, but that’s not always easy. With so many books being published every day, it will be tough to get noticed. There’re a number of different goals you can plan for in your content marketing strategy.

    First and foremost, you’ll want to build an audience for your work. By creating engaging and informative content, you can attract new readers and followers who’ll be interested in your books.

    In addition, you can use your content marketing as a way to connect with your existing fans and followers. By sharing new stories and insights, you can deepen your connection with your readers and keep them coming back for more.

    By creating engaging blog posts, articles, videos, and social media content, you can reach new readers and give them a new taste of your writing style. If they like what they see, they’re more likely to buy your books.

    Finally, you can use your content marketing as a tool for selling more books. By providing potential customers with a taste of what they can expect from your book, you’ll increase the chances that someone will make a purchase.

    Define your content marketing goals here.


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