The Ultimate Guide to Content Ideas

The Ultimate Guide to Content Ideas is a Resource Guide to help Romance Authors repurpose their book details and story elements into the Content Ideas they need for their website extras, email newsletters, blog articles and social media posts.
The Ultimate Guide to Content Ideas offers romance authors help in repurposing their book details and story elements into website extras, emails newsletters, blogs articles, and social media graphics.

Table of Contents

    Why your Readers expect more!

    Why your Readers Expect More!

    If you’re like most authors, you want your readers to be satisfied with your work. After all, who doesn’t want their readers to be happy? But what does it take to make them truly satisfied?

    In today’s world, readers are used to getting more than just the bare minimum. They expect value-added content, and if you’re not providing it, they’ll move on to another author who is.

    Here are four reasons why you should give your readers more content extras:

    • It shows that you’re generous.

    When you give your readers extra content, it shows that you are generous and want to give them as much value as possible. This makes them appreciate your content even more and helps to build a strong relationship between you and your readers.

    • It keeps them engaged.

    Giving your readers extras helps to keep them engaged with your content. They will be more likely to stick around and keep reading if there is more for them to enjoy. This also gives you a chance to promote your other content and keep them coming back for more.

    • It demonstrates your expertise.

    When you provide additional content, it gives you an opportunity to demonstrate your expertise on your topic (your book!!). You can show off your research skills and provide valuable insights that your readers will appreciate. This helps to build trust and credibility with your readers.

    • It makes your content more shareable.

    When crafting content, it’s important to give your readers something that they can use. After all, what’s the point of spending hours creating a piece of content if no one is going to read it? By giving your readers something truly valuable, you’ll increase the chances that they’ll want to share your content with their network. And as we all know, word-of-mouth is still the best form of marketing.


    Your content ideas start with your book details, story elements, and author notes!

    Your content ideas start with your book details, story elements, and author notes!

    As a romance author, your website, your blog, your emails, and even your social media posts are vital tools for connecting with your readers and promoting your book! But where do you find the ideas that’ll be appealing to those readers?

    A good place to begin is with your story elements, book details or your author notes.

    When you think about your book, ask yourself questions like these:

    • What’s the overarching theme of your book?
    • What’s the backstory of your main character?
    • What do your characters look like?
    • What’s it like to live on your world?
    • What element would grab your reader’s attention?
    • What makes your book special over another book?
    • Would your readers be interested in your journey?
    Quote: Your website content starts with the details in your books!

    Once you have a good sense of what makes your book special, you can start by crafting your website extras, emails, blogs, and graphics that’ll pique your reader’s curiosity and make them want to learn more.

    Using these elements as a foundation of your content ideas, and with a little planning and creativity, you can effectively promote your book and keep your readers coming back for more.

    If you haven’t started gathering your stuff, start now with the Story Book Content journals and workbooks!


    The Complete List of Content Ideas for Romance Authors

    The Complete List of Content Ideas

    During your writing journey, you take notes, have a ton of thoughts, dive deep in research, create so much, and then delete half of it!! So you create all the content you could ever need for your online content (website, emails, blogs, social media posts).

    Here are 365 ideas to create content your readers would love to read, love to see, or love to have a copy of!!

    All about You!

    About You, personally

    • Share what’s happening to you personally, your mental health, your physical health. Share how you deal with things.
    • Share your favorites: fav movie, fav book, fav food, etc.
    • Share your least favorites: the movie you hated, the foods you’ll never eat, the book you threw across the room!
    • Share your personal morning routine. Your get-the-day-started things like reading the newspaper, drinking a cup of java, taking a walk, etc.
    • Share your eating habits, good and bad and share what works for you to eat better more often.
    • Share your personal self-care routine. The things you do to take care of your body and soul.
    • Share your exercise routine. Give some tips on how you stay motivated to keep exercising.
    • Share your daily to-do list. Have your readers help you stay accountable.
    • Share your daily affirmation with your readers.
    • Share your opinion, on anything! We all have an opinion, share yours.
    • Share something you’re passionate about that’s not related to your book or writing. This could be a cause or charity. It could also be related to your health or your kids’ health type of thing.
    • Share an issue that’s important to you. Share why it’s so important.
    • Share your perspective on family issues. This could be specific or using general terms to not identify persons.
    • Share the last New Year’s resolution you made. Share whether you kept it or not and why.
    • Share a personal goal you’d like to achieve. Use your readers as accountability buddies.
    • Share who your hero/heroine is in life (not related to writing).
    • Share your favorite famous people: actors, musicians, singers. Why are they your favs?
    • Share your favorite show as a kid and if you’d love to see it brought back.
    • Share the parts of your life that you added to your stories: your personality, your hometown, etc.
    • Share what you like to do to you celebrate. Share a pic of the last thing you succeeded at.
    • Share what you do when life is hard and you’re troubled. Share the food you’d eat, things you’d do.
    • Share your personal playlist.
    • If you play an instrument, record of video of yourself playing. Include your thoughts about music.
    • Describe your perfect weekend, your perfect day. Share it in picture format.
    • Share how your own family situation shaped who you are today.
    • Did you master something? Share what you did to make it happen.
    • Share your bucket list.
    • Share your TBR list. (You can do this one monthly)
    • Share a video tour of your bedroom, your office, your house, your garden, etc.
    • Share what’s on your bookshelf.
    • Share what romance books you’re reading and what’s your fav type to read.
    • Share a book that had a lasting impression on you growing up.
    • Share the first romance book you’ve ever read.
    • Share your favorite children’s book growing up. Why?
    • Take a picture of your ideal reading place and share it.
    • Record a video of your favorite place.
    • Feature each of your favorite people. Who are they and how do they help you.
    • Share a list of the influencers that you listen to everyday.
    • Share how you’ve dealt with major event.
    • If you’re religious, share your religion and your beliefs.

    Your Life Skills

    • Describe the home skills you’re good at: cooking, cleaning, laundry, budgeting, sewing, home repairs, gardening, etc.
    • Share what home skills you’re terrible at. Why?
    • Teach your followers how to do a home skill you’ve learned.
    • Share any certifications, degrees, or skills you’ve learned.
    • Teach a hard skill you know: computer programming, coding, photography, etc. Share tips.
    • Describe the soft skills you’ve learned: critical thinking, problem solving, effective communication, personal accountability, time management, etc.
    • Teach a soft skill. Share tips.
    • Share how you keep your life organized.
    • If you’re into exercising, share tips about exercising and staying in shape.
    • Know how to cook? Share tips on eating healthy and meal planning.
    • Know how to budget and manage your money? Share tips on money management and budgeting.

    Your Family and Friends

    • Share family photos (kids, spouse, grandkids, extended fam).
    • What dreams do you have for your own kids and where are they now?
    • How many grandchildren do you have and fun activities you like to do with them.
    • Share meaningful photos from past vacations, family trips, sports events, celebrations, etc.
    • Share your family’s holiday traditions and why they’re important to you.
    • Share your family traditions.
    • Share your family members as gifs. Give them personality.
    • Share pics of your family, both old and new.
    • Share how you decorate for the holidays.
    • Share pics of the best vacation you went on as a family.
    • Interview your family members and show what they’re doing.
    • Share pics of your pets (or any animals you have). Share your thoughts and feeling around animals.
    • Share fun pics of the things your pets like to do.
    • If you work with animals, share what you do and your life with them.
    • Share a family experience in video format.
    • Share how your family background and history shaped you and your siblings.
    • Share your family background and history (genealogy).
    • Share your parenting tips, ideas, and thoughts.
    • Share your thoughts on being a parent: the joys, the heartaches, the ups and downs!
    • Share mental or physical health issues in your family (with permission, of course) and how it’s been dealt with.
    • Give advice on parenting. Share the good and bad and what you’ve learned along the way.
    • Give advice on marriage. Share problems and issues and what you’ve learned.
    • Share your thoughts on children and technology. Give examples from your own kids.
    • Share the funniest things your kids have said as children.
    • Share the most memorable experience with your family.
    • Give advice on balancing personal and family.
    • Interview the influential people in your life (not related to writing).
    • Share world events that would affect anyone.
    • Share the local events you’re involved in.
    • Feature your BFF. Interview or chat with them and tape the conversation.
    • Ask your family their thoughts on your writing and how it affects them.
    • Share the last piece of advice you gave as you dropped your kid off to school.
    • Share the last piece of advice your parents gave you.
    • Share your thoughts on major life events (deaths, births, life changes, etc.)
    • Share your religious or cultural traditions and how they’ve impacted your life.
    • Share pics of your religious and cultural traditions.

    Your Writing Journey

    Your Writing

    • Share your writing routine.
    • Share the rituals that help you write. Example: sitting in a certain place, must have a coffee, etc.
    • Share your writing to-do list. Example: what do you write first, second, third, etc.?
    • Share pics your workspace or your writing space.
    • Share what’s in your writer’s toolbox: equipment, programs, software, etc.
    • Review each equipment, program, software for aspiring writers.
    • Describe your personal writing process. Do you use a computer? Write longhand?
    • Share your personal tips on writing success.
    • Share your writing style and how it’s different than others.
    • Describe the skills you’ve learned as you’ve become a professional writer.
    • Share a “day in the life of” being a writer.
    • Share how you balance being a writer and a parent.
    • Share how you balance being a writer and a spouse.
    • Share what you love about being a writer. Share your favorite short story.
    • Share the first story you wrote and how it influenced your desire to be a writer.
    • Share what’s been hardest or easiest thing about being a writer.
    • Share samples of your work: short stories, poems, snippets, essays, etc.
    • Share your works in progress.
    • Share your target word count for the week (or the day) and ask your readers to hold you accountable.
    • Share the playlist of what you listen to while you write (music, white noise, YouTube vids, etc).
    • Share a writing quote.
    • Share an author quote.
    • Share a writing technique that worked for you and why.
    • Teach how you start a new writing project.
    • Share your personal writing schedule. Discuss time management tools that’ve helped you.
    • Share your writing inspiration board and explain how it helps you stay inspired.
    • Share an author who influenced your writing.
    • Share the best writing advice you’ve been given and how it helped you.
    • Feature who your writing hero/heroine is.
    • Feature the podcasters, YouTubers, Tiktok influencers, etc. that’ve influenced your writing.
    • Interview other romance authors to get their thoughts, tips, ideas, etc.
    • Share quotes from famous authors, agents, publishers, and how they helped you.
    • Share the places that inspire your writing.
    • Share why writing prompts helped you to grow as a writer.
    • Share a list of boards, groups, or forums where you’ve found inspiration and/or support.
    • Share the essays or poems you entered into writing contests and what the outcome was.
    • Share a list of writing contests, review the ones you participated in, share what’s expected and how to submit.
    • Share a list of writing publications that are helpful to the writing process.
    • Share your research process and how you use your research. Teach others how to find things.
    • Share an interesting or fun tidbit of knowledge you’ve discovered in your research.
    • Feature the era, culture, or people, etc. of the research you’ve done.
    • Rewrite something another has done and share with your readers.

    Writing tips

    • Share tips and tricks to being a writer.
    • Share how you plot your story: post-its, notecards, outline, etc.
    • Share “how-to” articles pertaining to writing, here are some ideas (template):
      • how to create a dynamic character
      • how to write better dialogue
      • how to create really great characters
      • how to create a book cover
      • how to build a scene
      • how to revise and edit your manuscript
      • how to write the opposite sex character
      • how to write sequels
      • how to build strong plots
      • how to create the perfect hero/heroine
      • how to create the ideal villain
    • Share how you deal with writing issues, like writer’s block. Share what works and what didn’t.
    • Share a list of apps that’ve helped you to keep track of your writing.
    • Share the process of outlining your stories. Teach other what they need to do.

    Your Publishing Journey

    • If you’re a published author, share how you published your first book.
    • If you’re a self-published author, share your process.
    • Feature the people who’ve helped you publish your book: editor, publisher, illustrator, designer, etc.
    • Give your opinion on publishing and share links to publishers that are accepting new manuscripts.
    • Talk about your publishing experiences and what you’ve learned to do and not do.
    • Compare your publishing journey from your first book to your latest book.
    • Share the mistakes you made in your manuscript and how you’ve improved. (template)
    • Share your query letter and show how best to write one. (template)
    • Share your elevator pitch, how you created it and tips to making one. (template)
    • Share the mistakes you made while you were publishing your book and what you’d do differently.
    • Highlight your literary agent and share what to look for in an agent.
    • Showcase your publishing company and teach what to look for in a good publisher.
    • Interview your editor and get their opinions on the most common mistakes authors make. (list)
    • Repost a blog article from your publisher. (article)
    • Ask your editor to guest blog on your blog with tips on how to edit their manuscript themselves. (article)
    • Interview your agent to get their opinion on the publishing industry. (list)
    • Talk to a designer about book covers and get tips on designing their own. (article)
    • Share a list of editors, publishers, proofreaders, etc. that’re taking on new authors.
    • Share your experience on submitting a manuscript and what you learned. (template)
    • Give tips on how to avoid publishing scams.
    • Share how your formatted your manuscript, what tools you used and how to use them. (template)
    • Practice pitching to your followers. Get their input on how to improve.
    • Share the number of times you were rejected, what you did and what you learned.

    Your Online Marketing

    Your Marketing

    • Your Author Website
      • Give a virtual tour of your website, where to find things and what your current book is.
      • Give a virtual tour of your updated website and showcase your home page.
      • Feature your book and book series pages. Highlight all your books.
      • Feature your About and Contact pages. Share your story and how your readers can get in touch with you.
      • Feature your Shop and show your other products besides your books. (article)
      • Share your personal hashtags and show how they can find more info about your books. (template)
      • Share your blog with your readers and explain why it’s beneficial to them.
      • Repost your most viewed, most commented on, most liked post.
      • Share the different ways your readers can find and buy your books.
      • Share the different ways your readers can find and buy your merchandise. (article)
      • Share your book blurb and how to write a better one. (template)
      • Feature new swag products from your website. (templates)
      • Offer coloring or activity books as a bonus to your readers. (template)
    • Marketing Campaigns
      • Share your long-term plan. Example: what books you’re thinking of writing and when you think they’ll come out.
      • Interview a reviewer and have them explain what they liked or disliked.
      • Share the results of your last marketing campaign, mistakes made and what you’d do different.
      • Compare two of your own marketing campaigns and what you learned.
      • Share the places you’ve donated your book and how it helped you to gain more readers.
      • Give your readers a list of sites to find free books.
      • Give your readers a list of sites to find cheap books.
      • Share your Amazon author page after you’ve updated it!! (template)
    • In-person Marketing
      • Share your press kit (or called a media kit) and where they can find it to be able to reach you. (package)
      • Share images from your last book reading. Share what happened, good and bad.
      • Show aspiring authors how to sell their books in person.
      • After you’ve held a virtual event, share how you planned and organized it.
      • Showcase your media interviews. Link to their site. Share your experience and how to do this.
      • Share your current professional headshot and why it’s important to have one.

    Your Business

    • Share a non-fiction book that helped you learn and grow in your business.
    • Describe the skills you’ve learned to run your business: networking, marketing, budgeting, etc.
    • Feature the people you work with: your team. Share who they are and how they help you.
    • Feature your street team members. Highlight the pros and cons of having a team and how to use it.
    • Share your mission statement is. (article)
    • Share the graphic of your business card. Share why you need one and how to design one.
    • Share how you built your author platform, its importance and teach others to build their own. (article)
    • Share the links to all your online stuff: social media, shop page, Amazon author page, etc. (article)
    • Share how you’ve learned to treat your writing as a business.

    Recommendations and Collaborations

    Your Author Friends

    • Review another author’s romance book. Include their link.
    • Feature the work of an aspiring author.
    • Feature an author from an author’s group and how they’ve helped you.
    • Endorse another author’s book. Include their link.
    • Review a non-fiction book.
    • Interview people in the book industry: librarian, bookstore owner, publisher, editor, publisher, etc.
    • Highlight key authors in your genre and what you like about their writing.
    • Share another author’s book cover and why you like it.
    • Feature your author friends who support you and inspire you.
    • Interview your author friends to find out what they’re up to. Share their links.
    • Share a list of book blogs that feature authors in your genre.
    • Share a list of favorite book blogs (review blogs, author blogs, etc.)
    • Share a list of website links to other people who help with writing. (this is an affiliate idea)
    • Interview the key people that helped you. Share their links to what they do. (list) Examples:
      • your publisher
      • your editor
      • your designer
      • your proofreader
      • your agent
      • your writing partner
      • your ghostwriter, etc.
    • Showcase a book club you’re a member of and how they’ve helped you.
    • Showcase a Facebook group that’s been supportive and encouraging and ask them to join.
    • Feature a list of authors who have won awards.
    • Compare your character to another author’s character, positive and negative traits and attributes. (package)
    • Compare your book to another author’s book. Link to both. (package)
    • Group similar books between yours and theirs (like all the second chance romances) and offer it on both your websites. So you both benefit.
    • Collaborate with your author friends and give your readers deals on their books.

    About the Book Industry

    • Share a list of virtual reader events that you think your readers would like to attend.
    • Share a list of in-person events that are scheduled in the area you live in.
    • Share a list of events that your author friends are hosting. Include their links.
    • Share a list of virtual conferences ideal for aspiring authors.
    • Share a list of in-person conferences ideal for aspiring authors.
    • Share pics of libraries around the world.
    • Share pics of interesting and fun bookstores.
    • Share a list of magazines or online blogs your readers would love.
    • Share a list of review sites about books.
    • Share myths about the industry.
    • Share how things have changed over the years in the industry (from your perspective).
    • Share how things haven’t changed over the years in the industry.

    All About your Book

    Your Characters

    • Share a list of your character’s names and why you chose them. (template)
    • Show how you came up with your characters names and teach others how to do it.
    • Share a complete cast of characters for each book. (template)
    • Share a complete cast of characters for your entire book series. (template)
    • Share how your characters are connected in your book series. (template)
    • Share a list of characters that never made it into our story. Which story and why.
    • Share an event that happened in your main character’s childhood that shaped who they are. (template)
    • Share an adventure that your character went on. (this is to show the development of this character. (template)
    • Share something your character created or wrote, like a poem or artwork.
    • Describe the day in the life of your hero/heroine from each book.
    • Share the profile of your main character. (infographic) (template)
    • Share a drawing of your character’s tattoo (body art). (template)
    • Share a drawing of your character. (template)
    • Describe the struggles that your characters face.
    • Introduce a brand new character – their profile, which book, purpose. (template)
    • Feature your characters as a whole. Share how you came up with your family of characters.
    • Share your family tree chart. (template)
    • Feature each of your characters individually. Include pics, profile, back story, purpose, etc. (template)
    • Interview each of your characters. (template)
    • Profile the person(s) that inspired your character(s). Include pics. Explain how they inspired that character.
    • Share the inspiration and the pics that helped to create your main character(s). (template)
    • Share your character’s favorites: fav food, fav movie, fav recipe, etc.
    • Share your character’s journey and how it’s connected to yours, in life or in writing.
    • Share your character’s hobbies and interests. (make a post for each character)
    • Share the timeline of each character. (template)
    • Share a quote from each character.
    • Make a collage of your most popular characters. (template)
    • Make a collage of the cast of characters from each book. (template)
    • Make a collage of the main characters from your book series. (template)
    • Share how you made your characters multi-dimensional or dynamic. Teach others how you did it.
    • Compare two of your own characters, positive and negative traits and attributes. (infographic)
    • Share why you decided to do something to your character. For example: explain why you killed off a certain character.
    • Share your character in infographic format. (infographic)

    Your World

    • Share the inspiration (and the graphics) behind the setting of your story. (template)
    • Describe your world. Landmarks, mountains, lakes, cities, etc. (template)
    • Share drawings of your world. (template)
    • Share pictures of the buildings or architectural drawings of buildings. (template)
    • Share the backstory of your world or setting.
    • Share how you came up with your location and teach others how to do it themselves.
    • Share the events of your story, in timeline format. (template)
    • Create a map of your community, town, or street. (template)

    Your Book Marketing

    • Read a passage (like your excerpt) of your book aloud.
    • Give your readers a downloadable pdf of your excerpt. (template)
    • Share a section or read aloud from an older book. This is to help bring attention back to this book.
    • Compare two of your books: the theme, number of pages, era, etc. (infographic)
    • Compare two of your books (from the same series) to each other. (infographic)
    • Share your reissued book cover and explain why you changed your book cover. (infographic)
    • Share all your reissued book covers (for the same book). (infographic)
    • Share a collage of all your reissued covers (for all your books) and why reissuing is a marketing technique. (infographic)
    • Share a different book blurb of your book. (template)
    • Share an extended epilogue of your story. (template)
    • Share the deleted scenes for each book and why you took them out. (template)
    • Share a lost chapter of your book (this is a chapter that never made it into the final manuscript). (template)
    • Give your readers an alternate ending to each of your books. (template)
    • Share what happened after your story ended. This is more than your epilogue. (template)
    • Share what inspired each story. (this can be done for each of your books)
    • Create a soundtrack for each book. Add it to Shopify.
    • Create a book trailer for each book. (video)
    • Highlight a 1-star review and what you’ve learned from it.
    • Highlight the 4 and 5-star reviews for each book.
    • Share the story/plot outline for each book. (template)
    • Share how you brainstorm your ideas, and how you put them all together.
    • Share how you designed your book cover (or had it designed) and tips to creating book covers. (article)
    • Share the recipes your your book. (template)
    • Share the book details for each book. (infographic)
    • Share your book elements for each book. (infographic)
    • Share your book list in infographic format. (infographic)
    • Share your book covers in order using an infographic. (infographic)
    • Share your most popular books.
    • Offer your readers a poster of your books (organized in book series).
    • Give your readers a downloadable booklist. (template)
    • Share how you came up with your book series name and its significance. Teach other how to do it.
    • Share what inspired or where you found inspiration for each of your books.
    • Share the places you’ve traveled that inspired your story (which story and how).
    • Share the parts of your life that you added to your storyline: your personality, your hometown, etc.
    • Talk about your current book, do a cover reveal, and where you’re at in writing it. (package)
    • Share a new story idea you’re planning and get your readers’ input.
    • Share the overarching societal issue that plays a part of your story. Explain why you included it and where your readers can find more information about this issue.
    • Match the theme (or genre, or characters, etc.) of your book to a popular or successful tv show or movie.
    • Share an interactive video about a topic from your book.
    • Share what you’d like your readers to get from your story. Example: issues around alcoholism.
    • Create a visual scene of a scene in your book and share it. Remember to include the book. (template)
    • Share a pronunciation guide of your characters names and places. (template)
    • Feature a downloadable product for each book. Example: a calendar or journal.
    • Feature a downloadable product for each book series. Example: a calendar or journal.
    • Feature a companion book for each book series.

    Connecting with your Readers

    About your Readers

    • Highlight when you met with a loyal reader. Share pics of the both of you.
    • Repost a shoutout from a reader, highlighting them back.
    • Repost positive comments from your readers. Highlight them back.
    • Repost a negative comment. Address their concern. And what your plan is to fix it.
    • Ask your readers to submit a story element: plot point, character trait, issue or problem that needs to be solved. Randomly pick one element then write a short story with that element.
    • Feature one of your readers. Showcase them: something they can do or they’ve said.
    • Ask your readers to share:
      • their book recommendations for new reads.
      • where they’ve been able to find free books (any format).
      • their reader resources: websites, apps, bookstores, forums, etc.
      • what types of stories they like the most, even if it isn’t yours.
      • what types of books they hate the most, even if it’s yours.
      • what they love most about romance books.
      • what they hate the most about romance books.
      • what their favorites are: places to read, fav snack to eat when reading, fav book, etc.
      • what they like in an author.
      • what they like to see in romance books.
      • what their day is like.
      • their opinion on a current event.
    • Share a reader quote.
    • Share a fun gif about reading.
    • Write a letter to your readers. Example idea would be to write a thank you letter to them for being wonderful followers and avid readers.
    • Ask your readers to be a part of your launch team.
    • Ask your readers to be a beta reader for you.
    • Answer your reader’s questions. Each in a different post.
    • Get your readers’ input on things related to your stories. Examples:
      • names of characters,
      • names of towns,
      • a trait of character,
      • a type of character, etc.
    • Ask your reader about a certain character. Did they like how you created that character? What would they change about it?
    • Do a comparison post of your book cover. Get your readers opinions or have them vote on it.
    • Ask your readers which secondary character needs their own story. And then consider writing it.
    • Get your readers’ opinions on anything and everything. Examples:
      • what’s happening in the world.
      • what’s happening in any industry.
      • what’s happening regarding the pandemic.
    • If you really want to liven things up, go for controversial topics about anything!! But beware to answer with your own opinion too.
    • Start a discussion about a topic in your book. (template)

    Conversation Starters

    Why not add some excitement to your content marketing strategy? Adding conversation starters can do just that! Not only will it make your content more interesting, but it can also help engage your audience and encourage them to interact with you. Dive deeper into why you need to add conversations starters to your content marketing strategy.

    Here’s a list of questions and statements that’ll spark a conversation. There are 7 sections with 25 questions in each. Take this list with you in The Complete List of Content Ideas!

    Books and Reading

    • At what age did you start reading romance and what book introduced you to it?
    • What romance book are you reading right now, and how many books have you read this week?
    • What other books are you reading right now besides your romance book?
    • Which romance book have you read more than once? How many times have you read it?
    • What’s the longest romance book you’ve ever read? What’s the longest book series you’ve ever read??
    • Which romance book affected you completely? Made you cry, mad, angry, giddy, laugh, smile, etc. Share the book and your reaction.
    • Which romance book you thought was so good, you recommended it to your friends, but they didn’t care?
    • Have you ever read a romance book that you just couldn’t finish because it was so bad? Share what was wrong with the book without divulging the author or title.
    • Do you prefer to read one romance book at a time or several at once? If several, how many books are you juggling?
    • Do you stick with one type of romance book or are you a multi-type of romance reader? If so, what types of romances do you like to read?
    • Which type of book format is your ideal preference: ebook, Kindle, paperback, hardcover? Why?
    • Do you prefer books published before 2000 or after?? Why?
    • Who’s your all-time favorite author and book? Why?
    • Who’s your all-time favorite hero and heroine? Why?
    • Who’s your all-time favorite villain? Why?
    • Where’s your favorite place to read? Describe your ideal reading nook and why you like it.
    • Which romance books would you like to see turned into a movie? Why?
    • Which romance genre do you love the most? Which do you hate the most? Why?
    • Which fictional character would you love to meet? Share the book and author.
    • What’s your ideal snack (food and drink) while reading?
    • What’s your favorite trope or theme? What’s the one trope you can’t stand? Why?
    • Describe the best book cover you’ve ever seen! Describe the worst! Why is a book judged by its cover?
    • How many books do you have in your current TBR list? Do you keep adding to it instead of reading your books?
    • Are you a book series reader and have to read in order or do you like to read stand alone books instead? Why?
    • What romance book changed your life, your thinking, your perspective and how?

    Random

    • You’re offered a plane ticket, where are you going and how long are you gone?
    • If money was no object, what would you do and where would you go?
    • List the first 3 things you’d buy if you were given a million dollars.
    • Which of the four seasons do you like the best and why?
    • If you could witness a moment in history, what would it be? Why?
    • What’s your favorite tv series or movies? Why?
    • Tell us how your day is going. Answer with a gif!
    • What day of the week were you born?
    • What’s your favorite flower?
    • Take a picture outside your window right now and post it.
    • Share a picture of your favorite pet.
    • What’s the last movie you went to?
    • Share your mood right now in a gif.
    • Which do you like the most: white bread or brown bread?
    • How many pennies do you still have?
    • What’s the wildest thing you’ve done in a library?
    • If you inherited a castle, what would you do with it?
    • What qualities do you value in a friend?
    • If you could change one trait about yourself, what would it be? Why?
    • If you could have a superpower, what would it be and why?
    • What’s your worst shopping experience?
    • What advice would you tell your younger self?
    • What’s for dinner tonight? Take a pic if you’ve already had dinner.
    • What’s the one book you’ll never buy but secretly want?
    • If you had powers like Harry Potter, what would yours be?
    • If you could be an animal, which animal are you?

    Work and Business

    • Describe your Author Business using a gif.
    • What’s the biggest misconception people have of romance readers?
    • What are you working on at the moment?
    • When did you decide to make a living as a writer?
    • Which productivity tools are your favorites?
    • On average, how many hours a day do you spend time on your business?
    • If you had an extra hour every day, what would you do?
    • What would you like your life to be like in 5 years, 10 years?
    • What’s the next thing you’d like to learn to do?
    • What’s the quality you most admire in another author?
    • What do you want to accomplish by this weekend?
    • Is your writing a side hustle, part-time or full-time?
    • What’s your biggest struggle right now?
    • What’s the biggest purchase you’ve ever made for your business?
    • Who communicates better: men or women?
    • Which author websites do you go back to again and again?
    • Have you decided to name your business? If so, what’s your business name?
    • What makes your writing unique?
    • What authors or books are your competitors?
    • How would you characterize your writing success so far?
    • Do you have a mission statement for your business? If so, what is it?
    • How many total followers do you have?
    • Do you have a day job? If so, what do you do?
    • What methods do you use to promote your business?
    • Do you have a website? A Facebook page? Social media? If so, share your links.

    Family and Home

    • If your house is all of a sudden quiet, what do you do?
    • What’s the worst injury your kid has ever experienced? What happened?
    • What shows do your kids still sing?
    • Who taught your kids to swim, ride a bike, tie their shoes?
    • What’s the first thing your kids learned to cook?
    • What’s the first thing you learned to cook?
    • Name 5 things you have on your bedroom dresser.
    • What’s the grossest, yuckiest thing your kids have ever eaten?
    • Take a pic of your and your kids’ feet and post it.
    • When was the last time you watched a movie as a family? What did you watch?
    • Share today’s mood in a gif.
    • Share traditions you do each year with your kids, your family.
    • What lies did you tell your kids that you felt justified in telling them? Like Santa is real.
    • What’s the funniest thing your kids said this week?
    • How many TV’s do you have in your home? If so, where?
    • What colors do you wish you had painted your living room walls?
    • If you could redo your landscaping, what would you add? (Money’s no object)
    • What do you have on your walls? Pictures? Paintings? How many? Do you ever change them?
    • Are you a clean freak or a messy person? What about your spouse?
    • What fetishes do you have? Like: How many shoes do you have in your closet?
    • What’s your cleaning routine? Do you wish someone else would clean for you?
    • How many books fit onto your bookcase(s)?
    • Which holiday do you decorate the most for?
    • Do you have a junk drawer? Name the first 3 things you grab from the drawer.
    • What decoration does someone else have that you can’t stand?

    Love and Romance

    • Describe in picture format what love means to you.
    • What’s your love language? What’s your spouse’s? What do you do to help each other?
    • Do you believe in love at first sight? Yes or no? Why or why not?
    • What characteristics did you look for when you were dating?
    • How long did you date your spouse before you got married?
    • What was your favorite date you went on?
    • What’s the most romantic thing your spouse ever did for you?
    • What’s the one thing about your spouse that you love?
    • Ask your spouse what they love most about you and post their response.
    • What does an ideal relationship look like?
    • What makes you feel the most loved?
    • When was your happiest moment?
    • What’s the one character trait that your spouse has that you tolerate but love anyway?
    • What’s something you’re not willing to compromise on?
    • What was your nickname as a child? Did you like your nickname?
    • Where do you fall in your family, 1st, 2nd, 3rd??
    • What’s your astrological sign? How accurate is yours?
    • What’s your biggest weakness?
    • What’s your spending habits? Are you spending habits different from your spouse?
    • Who makes dinner every night? Do you take turns?
    • What’s your favorite food? Share a recipe.
    • Where do you see yourself in 5 years? 10 years?
    • Did you have to convince your spouse to get a pet?
    • Are you living where you want to live? Or would you rather move?
    • Who did you live with during the pandemic? Family? Friends? Alone?

    Pets

    • Do you like pets? Why or why not?
    • What type of dog do you have? What’s their name? Share pics.
    • How long have had your pet? What’s the strangest thing they’ve done?
    • Did you have a pet as a child? If so, what type of animal was it?
    • Are you a cat person or a dog person? Why?
    • What’s the most expensive thing you’ve bought for your animal?
    • Do you have more than one pet? If so, how many and what do you have?
    • If you were an animal, what would you be?
    • Share an interesting tidbit of information about your pet.
    • Share a training tip or trick to teach your pet?
    • In your opinion, what’s the ugliest animal?
    • In your opinion, what’s the cutest animal?
    • In your opinion, what’s the funniest looking animal?
    • Give a tip on saving money on pet supplies.
    • What do you feed your animal?
    • How did you choose the name for your dog/cat? Give ideas.
    • Describe your pet’s personality.
    • Have you ever fostered an animal? If so, what type of animal and for how long?
    • What’s the total number of animals you’ve owned in your lifetime?
    • Do you think people should be allowed to keep exotic pets?
    • When was the last time you went to the zoo?
    • What’s the best thing about owning a pet?
    • Discuss some of the issues in the pet industry.
    • What tricks did you teach your dog? Describe what they could do.
    • In your opinion, what’s the most expensive animal to own?
    • What type of animal makes the best pets?

    Food

    • What’s your favorite dressing? Why?
    • What’s your favorite salsa, red or green? Share a recipe.
    • Do you organize your dishwasher carefully?
    • Name one food you ate a child that you’ll never touch again. Why?
    • Name one food that you could eat everyday, all day!!
    • Name one food that you’ll never eat again. Why not?
    • What’s the most exotic type of food you’ve ever eaten?
    • Do you cook dinner every night or do door dash?
    • Share your idea for dinner tonight. Include a recipe.
    • What type of food have you eaten way too much of?
    • Do you like to cook? If so, what types of foods do you like to cook?
    • What’s your favorite treat? Salty or sweet?
    • What strange combinations did you eat when you were pregnant?
    • What strange combinations of food do you like to eat?
    • What do you like to eat for breakfast? Lunch? Dinner?
    • Are you a good cook? What’s your favorite thing to make?
    • What’s the most you’ve ever spent at a restaurant? What did you order?
    • Why do you think people diet?
    • Share some trivia about food that others might not know.
    • What’s your favorite food show? Why?
    • What’s the spiciest thing you’ve ever eaten?
    • What’s your go-to drink?
    • What’s the most disgusting meal you’ve ever had to eat?
    • What’s the one food that reminds you of your childhood?
    • Name the first three items in your pantry.

    Using Content Templates to Create Content Quickly and Easily

    Using Content Templates to Create your Content Easily and Quickly!

    Anyone who has ever tried to write an article or blog post know that it can be a time-consuming process. Coming up with ideas, researching, writing, and editing all take time and effort.

    However, there is a way to make the content creation process easier and faster: by using content templates!!

    Content templates are pre-written outlines that you can use as a starting point for your own graphics or articles. All you need to do is fill in the blanks with your own information. This can save you a lot of time, as you won’t need to come up with an idea or structure from scratch.

    In addition, using a content template can help you to ensure that your article is well-organized and flows smoothly. As a result, if you’re looking for a way to streamline your content creation process, using templates is a great option.

    Why you should use Content Templates?

    Any content creator knows that coming up with fresh ideas on a regular basis can be a challenge. One way to streamline the content-creation process is to use content templates.

    Templates provide a structure for your content, help you stay on topic, and ensure that important information isn’t left out, while still allowing for creativity and personalization.

    Using templates can help you to reuse and repurpose your content ideas, save you time in the editing process and make it easier to collaborate with others.

    Whether you’re an aspiring author or have an established author business, using content templates is a great way to streamline the content creation process and produce high-quality, engaging content for your blog posts, email newsletters, website pages, or social media.


    Repurpose your content ideas into website extras, emails, blogs, and social media posts.

    Repurpose your Content Ideas into …

    Once you’ve come up with a great content idea, it can be tempting to just hit publish and be done with it. However, repurposing your content into different formats can help you get the most mileage out of your ideas.

    For example, a blog post can be easily repurposed into a series of email newsletters or social media posts. You can also use your content to create website extras, such as downloadable PDFs or infographics.

    By repurposing your content, you’ll be able to reach a wider audience and generate more leads. Plus, you’ll get more bang for your buck out of each content idea. So next time you have a great idea, think about the following different ways you can use it to engage your readers.

    Wanting to add a little extra to your website content? Check out these DFY content templates that will give your content an extra edge!!

    … Interesting and Engaging Website Extras!

    Like any author, I’m sure you’ve created all sorts of tidbits that’ve helped you on your journey to writing your story.

    You can take those thoughts, ideas and notes and create website content extras that your readers will absolutely enjoy and love to have. These content extras are little pieces of content that’ll supplement your book blurb. They can be anything from infographics and inspiration pics to book quotes from your story. By incorporating your content extras into your website, you can add an extra layer of depth and interest to your site. Plus, it gives readers something to look at beyond just plain text.

    If you’re not sure how to get started, go here to learn how to repurpose your ideas into website content extras.


    Click here to repurpose your content ideas into Content Opt-in (also called Freebies, Content Upgrades, Reader Magnets)

    … Opt-ins (freebies) your Readers will want to Keep!

    As an aspiring romance author, you know that building your email list is essential to growing your Author Business. After all, your email list is a group of readers who have expressed an interest in hearing from you. They’re your biggest fans!

    But how do you go about getting readers to sign up to your email list in the first place?

    That’s where Content Opt-ins come in! A content opt-in a piece of content (usually a free ebook or a downloadable pdf) that you offer for free in exchange for their email address. It’s a great way to get relevant content ideas in front of potential fans, and it helps to build trust between you and your readers.

    Plus, once you have their email address, you can stay in touch on a regular basis, keeping them up-to-date on your latest books and projects. So if you’re looking to grow your Author Business, make sure to start building your list today!

    It’s time to give your readers more than just your story excerpt. You have other ideas you can give away!!


    Click here to see repurpose your content ideas into Blog posts!

    … Fascinating Blog Articles your Readers will Love!

    A blog is more than just a platform to share your thoughts and feelings with the world. It’s also a powerful tool for businesses of all sizes. By sharing timely, relevant, and interesting content, authors can build trust and credibility with their readers, drive traffic to their author website , and generate new leads.

    In short, a blog can be an extremely effective marketing tool.

    But what makes a good blog post? First and foremost, it needs to be well-written and free of errors. It also should be interesting and informative, providing value to your readers. Finally, it should be related to your author business or your book in some way.

    By repurposing your content ideas into blog posts, you can ensure that your blog is working hard for your author business.


    Click here to repurpose your content ideas into email newsletters!

    … Emails your Readers will Open and Read!

    If you’re like most people, you probably get a lot of email every day. In fact, the average person receives 121 emails per day, and that number is only expected to grow.

    With so much email flooding our inboxes, it can be tough to stand out from the crowd. One way to ensure your messages are seen and read is to turn your content ideas into email content.

    By packaging your content into email format, you ensure your readers will see it and it’ll be easy for them to consume said content. Email also allows you to track opened rates and click-through rates, so you can gauge the performance of your content and make necessary adjustments.


    In a world where social media is king, it’s more important than ever to make sure your business is creating content that’ll resonate with your readers. After all, without social media, how would potential customers even know you exist?

    By coming up with fresh ideas for content can be a challenge. That’s where turning your content ideas into social media posts comes in. By taking a great idea and turning it into an awesome social media post, you can reach a whole new audience of readers and grow your author business like never before.

    So if you’re looking for a way to take your content game to the next level, consider repurposing those ideas into social media posts. Your readers will thank you.


    As experienced marketer will tell you, developing new content ideas can be a challenge. You’re wanting to create something that’s fresh and innovative, but at the same time, you don’t want to reinvent the wheel.

    One way to strike this balance is repurpose your existing content ideas into new formats. For example, if you have another book you’ve just released in your series, you can turn your book covers into an informative book cover infographic. This shows your readers your new book and shows them where it fits in your series – all done in a visual way.

    Infographics are highly shareable on social media and can help you attract new readers to your website or blog. They also break down complex info into simple, easy-to-understand visuals, making them a great way to communicate the message you’re wanting to share.

    So next time you’re stuck for ideas, consider solving your reader’s problem by repurposing your content into a book cover infographic.

    Repurpose your content ideas into enticing book trailers and fun videos!

    … Enticing Book Trailers and Interactive Videos!

    When it comes to content marketing, it pays to get creative. Sure, churning out blog post after blog post is one way to get your name out there – but if you really want to capture people’s attention, you need to start thinking outside the box. One great way to do this is by repurposing your content ideas into book trailers and fun, interactive videos.

    Book trailers are a great way to generate interest in your book – especially if you’re planning on releasing it as an ebook or audio book. You can use trailer to give potential readers a taste of what your book is all about, and to get them excited about reading it. And since book trailers are usually pretty short – around 2 minutes or so – they’re perfect for sharing on social media, where people are more likely to watch them.

    Interactive videos are another great way to get people engaged with your content. These types of videos can be anything from quizzes and polls to mini-games and behind-the-scenes footage. And since they’re so interactive, they’re perfect for getting people involved with your brand – which is essential if you want them to keep coming back for more.


    Don't forget to format and optimize your new content!

    Don’t Forget to Format and Optimize your New Content

    Creating new content for your website or your blog is an important step in the process of developing and maintaining an online presence. However, it’s not enough simply to create new content; you also need to ensure that your content is properly formatted. There are a number of reasons why formatting is important.

    First, it helps to ensure your content is easy to read. You WANT your reader to be able to can your website easily and quickly to find what they’re looking for. Here’re some formatting tips:

    • Use short paragraphs. This makes your text easier to scan, and prevents your reader from getting lost in a wall of text.
    • Use headings and subheadings. This helps readers to find the info they’re looking for, and makes your text more visually appealing.
    • Use lists and bullet points. This helps to break up your text, and makes it easier for readers to digest your content.
    • Use images, infographics and videos. These help break up your text, and makes your content more engaging.

    Secondly, well-formatted content makes your site more visually appealing, which can help to improve the overall user experience. You want your readers to enjoy your content whether it’s a page on your site, an article on your blog, or a graphic on social media.

    Finally, proper formatting can also help improve your site’s search engine optimization, making it more likely that your content will be found by potential customers.

    Dive deeper into your own SEO by updating and optimizing your website, improving your reader’s UX and understanding why you need to update your content marketing for 2022!


    How to build your own content marketing strategy!

    How to Build your own Content Marketing Strategy

    As an author, you know that marketing is essential to the success to your Author Business. After all, how will potential readers discover your books if you don’t tell them about your books?? Of course, with so many different marketing channels and strategies to choose from, it can be difficult to know where to start.

    That’s why having a content marketing strategy in place is so important. A good content marketing strategy can help you focus your efforts, produce content that’s engaging and relevant to your readers, and measure the results of your efforts so that you can adjust as needed.

    Your content marketing strategy is a plan for how you’ll use your content to attract, engage and convert your ideal reader. This plan is essential if you want to effectively market your books and grow your Author Business.

    Your strategy should answer the following questions:

    • Who is your target audience?
    • What kind of content will appeal to them?
    • Where will you publish your content?
    • How often will you create new content?
    • What goals do you hope to achieve with your content marketing efforts?

    Answering these questions will give you a roadmap for creating content that is both useful and interesting to your target readers. It will also help you to measure the success of your content marketing efforts and make adjustments as needed. So if you haven’t already, now is the time to develop a Content Marketing Strategy for your author business.

    Let’s answer these questions and create your plan.

    Who is your target audience, your ideal reader?

    Every romance author has an ideal reader in mind for their work, even if they’re not aware of it. This is a group of people who will most appreciate and connect with your book, and it’s important to consider who they are when you’re marketing your book.

    The best way to find an author’s ideal reader is to look at the book itself. What romance genre does your book belong to? What themes or tropes are explored? Who’s the protagonist, the antagonist?

    Once you’ve a good understanding of your book, you can start to narrow down its potential readership. For example, a book about a young girl coming of age is likely to appeal to young adults, while a book about a middle-aged woman experiencing a midlife crisis is more likely to resonate with readers in their 40s or 50s.

    Knowing your ideal reader is crucial for marketing your book effectively and ensuring that it finds its way into the hands of readers who’ll appreciate it.

    Complete the Your Ideal Romance Reader Worksheet to define your ideal reader!

    What kind of content will appeal to your ideal reader?

    Assuming you’ve defined who your ideal reader is, you can then begin to think about the kind of content that will appeal to them. This will vary depending on the romance sub-genre you’re writing in, but some general tips include writing in a clear and concise style, using active voice, and avoiding jargon.

    To determine what will appeal to your ideal reader, it’s helpful to consider what they care about and what kinds of topics they’re interested in.

    For example, if you’re writing a romance book that’s based in real life with societal issues, your readers will likely be interested in real life problems and what real people are doing to find solutions. Alternatively, if you’re writing a romance book that’s based in the Regency era, your readers might be interested in articles about the styles and trends of daily life in the 1800s.

    Once you know what kinds of topics will interest your ideal reader, you can start creating content that appeals to them.

    Where should you publish your content?

    The easy answer to this question is, it depends on your audience.

    The hard answer to this question is, it depends on your audience.

    There are romance readers everywhere, all over the world, of every age, on every platform.

    Ultimately, the best way to figure out where to publish your content is to experiment and see what works best for your target readers. Be consistent. Stay top-of-mind. Play the long-game.

    If you’d like to go deep on how to pick the right social media platform, go here.

    How often should you create new content?

    Any author worth their salt knows that creating content is essential to maintaining a successful career. But how often should this content be created? While there’s no one-size-fits-all answer to this question, there’re a few general guidelines that can be followed.

    For example, most experts recommend creating at least one piece of new content for your website or blog each week. This ensures that your readers always have something new to enjoy, and it also helps to boost your search engine ranking. Learn more about ranking on search engines here.

    When it comes to email and social media, a good rule of thumb is to send out a new message or post at least once a day. This helps to keep your name in front of your current readership and potential readers, and it also allows you to quickly respond to any questions and comments.

    Of course, these are just guidelines, and ultimately it’s up to each author to decide how often to create new content. However, following these suggestions can help you stay productive and maintain a loyal fan base.

    You can create all the content you’ll need for a whole year using the Ultimate Content Marketing Templates Kit!

    What goals do you hope to achieve with your content marketing efforts?

    As an author, your ultimate goal is to sell books and build a loyal readership that follows you everywhere, but that’s not always easy. With so many books being published every day, it will be tough to get noticed. There’re a number of different goals you can plan for in your content marketing strategy.

    First and foremost, you’ll want to build an audience for your work. By creating engaging and informative content, you can attract new readers and followers who’ll be interested in your books.

    In addition, you can use your content marketing as a way to connect with your existing fans and followers. By sharing new stories and insights, you can deepen your connection with your readers and keep them coming back for more.

    By creating engaging blog posts, articles, videos, and social media content, you can reach new readers and give them a new taste of your writing style. If they like what they see, they’re more likely to buy your books.

    Finally, you can use your content marketing as a tool for selling more books. By providing potential customers with a taste of what they can expect from your book, you’ll increase the chances that someone will make a purchase.

    Define your content marketing goals here.


    So… What Do You Think?

    Now I want to hear from you.

    What do you think of this list of ideas?

    Are there any ideas that you’d like to see?

    Let me know by leaving a comment below.


    Next Steps…

    How to audit your author website yourself
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