In the era of fake news and 140-character tweets, it’s hard to know what information is reliable and worth your time. This is especially true when it comes to content marketing – you want to share something that will engage your audience, without wasting their time. So, are infographics still relevant in 2022? Let’s take a look.
Infographics are a great way to produce content that’s both visually engaging and informative.
If you choose your topic well (and who wouldn’t want to know more about your book), they can be quite interesting.
Lots of businesses have been using them as a means of providing their audiences with info in an entertaining manner. You may want to consider doing the same if you run your own Author Business.
The use of infographics has been on the rise for years, with an increase in their popularity as people continue to turn away from traditional text-based articles.
As far back as 2004, infographics have been used to help tell a story visually. Since then their popularity has skyrocketed with the infographic now being named among the top 10 most “shareable” species on the web.
Today, social networking sites are promoting images more so than text, making it easier for information to travel at an exponentially faster rate. It is not only the content of infographics that make them popular, it has also been found that most people prefer to share images over links and text.
Infographics are used today in almost every industry; from journalism, advertising and marketing to finance and science, they can be adapted to fit any need or topic area.
According to HubSpot’s research, more than half of marketers say they plan on using infographics as part of their content marketing strategy by 2022 (source).
Infographics are a form of data visualization that helps people understand difficult concepts and processes by turning them into easy-to-understand graphics. In recent years, they have grown in popularity as a content marketing tactic because they provide information to readers quickly—ideal for those who only have a limited amount of time to spend on reading.
In HubSpot’s latest research report , more than half of marketers surveyed said they plan to use infographics as part of their content marketing strategy by 2022.
As a result, many companies are starting to look for the right tools to create infographics, which is where Canva can help. This graphic design app has quickly become an industry favorite thanks to its in-depth templates and easy-to-use tools.
Canva is my tool of choice. You can sign up too. Free or paid account, your choice. But if you’re going to become your own infographic designer, I think you should.
In order for an infographic to be successful it must be well-designed and contain interesting information.
There are good, well-made infographics. And there are awful ones that should just be trashed.
If you Google “really bad infographics” you’ll see that bad ones are over-cluttered and difficult to understand, especially at a glance.
Infographics are a visual representation of information and graphics put together to be understood quickly and clearly.
The benefits of using infographics as opposed to other forms of media – such as an essay – is that they allow a large quantity of complex information to be delivered in a short period of time. This makes infographic a convenient and fast way to communicate facts and data.
Infographics can be used for a variety of purposes, including marketing, education or even for entertainment. Many web designers are now using infographics as part of their content marketing strategies due to their viral nature. People are more likely to share infographics than they are an article written in the form of text because people enjoy sharing things that they can quickly glance at and understand.
Additionally, infographics allow marketers to compress information into one single image. This makes it easier for marketers to not only reach their intended audience but also convey messages with less effort.
However, regardless of the purpose behind creating an infographic, the design must be aesthetically pleasing. If it lacks creativity or is too crowded with information then people are not likely to share it on social media. Also, if the information within an infographic is not interesting or factual then no one will want to bother reading it in the first place.
There are many different types of infographics available today – some focus on data visualization while others include interactive features or video elements.
As the internet age propels us forward, it seems like there is almost too much information to process. The sheer volume of articles that are published online on a daily basis can be overwhelming, but infographics help us interpret and process the magnitude of data that’s available by breaking it up into digestible, visual chunks of information.
Infographics serve as a form of modern day data visualization, and they’re used to convey almost any type of information. Sometimes infographics include interactive elements that allow users to explore the information even further or provide some sort of utility – while other times, an infographic is simply informative with no extra bells and whistles.
No matter what their purpose may be, infographics have come a long way from the basic clip art and neon colors of old. Today, infographics can be interactive, animated, or include live data – making them not only informative but also engaging.
Infographic design can vary depending on what type you choose – there are apps like Canva that make designing them easy and quick.
But, what types of infographics are there? Or how do you go about making one? These are questions many people ask when getting started in the world of data visualization. Infographic design can vary greatly depending on what type you choose – there are apps like Canva that make it easy to create one and easy to download and use in your content marketing.
With these done-for-you Canva templates, you can make your own infographics to use in your marketing. Activate your own Canva account and then start creating.
What are you waiting for?? Kick start your own content marketing by adding an infographic to your marketing.
Click here to see different Infographic Bundles that you can customize and edit to your own branding and style.