So you’ve created the perfect reader magnet – a freebie that’s as irresistible as your main character! But if no one sees it, how can your reader download it and join your email list?
Understanding the importance of a reader magnet and how it fits within your marketing strategy can help you to put your reader magnet in just the right places on the path that your reader takes!
Before we dive into where to put yours, let’s take a minute to identify what a reader magnet it and how it should be used within your content strategy.
Understanding the Purpose of a Reader Magnet
At its core, a reader magnet is a valuable piece of content you offer to potential readers in exchange for their email address. The purpose of your reader magnet is twofold: to attract qualified readers to your email list. And to initiate the process of building a relationship with them.
By offering something of value upfront, you not only “capture” your readers, but you’ll also begin a conversation to establish trust and credibility.
Usage in Your Content Strategy
How exactly does your reader magnet fit within your overall content strategy? Think of it as the entry point into your sales funnel – the first step your reader takes to get to know you better.
Your reader magnet should align with your overall content strategy, offering valuable insights, resources, or solutions that address your readers’ pain points and interests.
By strategically placing your reader magnets on the path that your readers take looking for a new book to read – on your author website, in a blog article, on your social media feeds, etc. – you can maximize its visibility and effectiveness in capturing leads.
Maximizing Your Sign-ups: 9 Ideal Places to Add the Link to Your Reader Magnet
But where should you place your reader magnet to ensure it captures your readers’ attention? Let’s explore seven ideal places to promote your reader magnet and encourage sign-ups.
Inside Your Books:
Don’t miss the opportunity to add an active link inside your current (and all of them) books.
This can be in either the front or back matter of your books. Readers who have just finished your books – and enjoyed it – will be more likely to sign up for more exclusive content.
Social Media Bios aka Link in Bio Page:
Your social media bios are valuable real estate for promoting your reader magnet. Add a link in your “link in bio” page. And don’t forget to share posts featuring your reader magnet with eye-catching visuals and engaging copy to drive sign-ups.
Landing Page:
Offering an optimized landing page with one topic per landing page using clear and concise language to capture your readers’ attention.
Go here to discuss the differences of using a landing page or a sign-up form on a webpage.
Author Website Homepage:
Your homepage is often the first place readers visit when they’re diving into your books. Placing a prominent sign-up form for your current reader magnet above the fold to not only draw their eye, but also to capture their attention right away. Consider using a pop-up or a banner to draw attention to the offer.
Book Pages:
Readers browsing your romance books are already interested in your books, making your book pages ideal locations for a relevant reader magnet.
Include the link to sign up after your book blurb or in a dedicated section on the page.
Author Blog:
Integrate your reader magnets into your blog content by adding a sign-up form at the end of each post. This is where you can get uber targeted in what you offer in your reader magnet.
This is where you can incorporate relevant CTAs within the post to highlights how your reader magnet aligns with the topic you’re discussing.
Email Signature:
Every email you send is an opportunity to promote your reader magnet. Add a link to your sign-up forms in your email signature with a brief description of your offer.
This subtle but vital place is often overlooked! Yet it can give you a way to consistent approach can help you reach new potential subscribers.
Your Other Author Profiles
Many authors utilize other online profiles to help them sell their books. Adding an active link to your current reader magnet to Amazon, Goodreads, Bookbub, Wattpad, Bookfunnel, and maybe even your YouTube channel, can enable you to give your readers
Events, Collaborations, and Guest Promotions:
Leverage virtual book readings, live Q&A sessions, joint webinars, and guest blogging with other authors are different ways to promote your reader magnets. Share a sign-up link during the event or follow up with attendees afterward with an email offering your reader magnets.
By offering valuable reader magnets that actually address your readers’ needs, interests, and preferences, while strategically placing them within your content ecosystems, and drawing inspiration from well-designed examples, you can learn to elevate your own content strategy, and drive meaningful results for your author business.
What’s Next…
Looking to have your content made for you? Contact me anytime via email.
Dive deep into the Ultimate Guide to Mastering your Reader Magnet to know how to update and optimize all your content – blog articles, email newsletters, reader upgrades, and website extras.
You can Master Your Content with content kits available.
Want a deeper look into how to create content that’s entertaining, educational, engaging, inspiring, and persuasive.
Still wondering about the benefits of offering quality content? Take a look at this article.
Make sure to add the essential content elements to your author platforms!