Your home page is a very important page to your website. It is the most visited page. Why? Mostly because you use your home page URL in your marketing.
Anybody you talk to you send to your home page.
Do you have the right things on your home page to convert your readers?
8 key elements to add to your home page
Out there in the marketing world, there is only a little debate as to what is needed on a home page. But for the most part many of the gurus agree on a few basics.
What they all agree on is that your page needs to convert your reader. Convert your reader into doing something. What that something is, is up to you.
Let’s start with your…
While many companies spend too much money on developing a logo, you are lucky that you can use your own pic as your logo.
I have found that this is what most authors do. They don’t have a logo, per se, but they do have a really nice photo of themselves on their home page.
Some have taken some part of their book design and made it into a fancy logo that represented what they were doing. Some have taken their name or initials and created a creative logo
No matter what you decide, you need to take that same design and use it all across your online presence, so when someone is looking for you, they will know by your logo.
Your headline is likely going to be: “Bestselling Author (your name)”. And that’s okay. I would consider adding what type of romance you write. Such as “Queen of Paranormal Romance”. This is what Christine Feehan has been dubbed!!
So consider an additional word that you can use to describe yourself.
This will give an added word to be used in search engines that you can be found under.
Not many authors have an actual sub-headline. But I have seen a few that take a testimonial and added that as their headline!!
This does a double whammy of using social proof and keywords in your subhead to help you in the search engines.
But this could also be a statement about who you are and what you do.
Your navigation should be easily noticeable and above the fold of your home page.
You want readers to know exactly where they can go to get your books. So make your navigation easy to use and easy to understand. Don’t use words that they will have no idea what you plan on doing on that page.
Strive for intuitive navigation. This is where your site is designed with the user in mind with a flow from page to page.
Use words for each page as close to what you are wanting that page to do.
Do you have a blog that you write for your readers? If so, having a link to that blog right on your home page will mean that more readers will know where to look for what you have to say.
This can be just a link in your navigation but it can also be a separate text link to your blog page.
This could also be linked to your product page, your book page. Your readers need to know right away where to go to get your books.
This could also be a place to sign up for your newsletter.
Do you offer any other services other than your novels? Add this link to your navigation.
This seems to be the biggest one that is missing on author sites that I have seen. There are social icons but they are buried on the contact page or the about page.
Having the ability to share on whatever platform your reader’s choose, will enable your readers to share with many others if you make this easy for them to do so.
Having this on every page helps them to do that. You want them to do that!!
A Clear Call-to-Action
Each page has a purpose. What is the purpose of your home page? Then you know what your call-to-action should be. Using keywords will help your reader decide what to do.
While there are other things that you can include on your home page, these are the essential elements to include when you are wanting to convert your readers more often.
And because I like things to look pretty.
Bonus formatting tips:
- Keep your most important information above the fold.
- Choose your fonts wisely. Don’t have several different ones, pick one or two complimentary ones that work well together.
- Pay attention to color. Avoid too many bold colors.
- Include white space. This helps the reader be able to scan your page with ease. Break up the text so they can easily scan your page.
- Go with simple before you add too many things.
- Don’t waste the footer. Put some of these in the footer, the ones that are not as essential but still needed.
- Set up your analytics so you can keep an idea on who is doing what and for how long. This helps to develop future marketing plans.
One thing that I have learned is that a website is never completely finished. It is a work in progress. I know that mine is!!
Let me know if I can help. Give me a shout if I can help.
Your friend in romance,