8 Elements for Successful Branding

Dear Author,

When I find a new book and have enjoyed it, I go in search of the author.  I like to see what else they might have available.

But when I do I am not always excited about what I find.  Sometimes, I am left guessing which account is actually theirs.

I have come to realize that many authors do not have the same picture or background on their different social media platforms.

They are missing a cohesive and consistent brand.

I have learned that branding is an important element of your online presence.

Bookbaby defines brand as “the way people perceive you in the marketplace.”

Bidsketch defines a brand as  “A business brand identifies and differentiates ones property from another.”  They go on to say that your brand is what “sets a company apart from other competitors in the same industry.”  Your brand “is your reputation.”  Check out their article:  Branding: How To Understand Its Importance To Your Revenue for more ideas.

Basically, branding is the picture that you send out to the world in your website, your social media profiles, and your books.

What does your say?

Visible Logic has an article 8 Essential Elements to a Comprehensive Brand Identity, that shares elements that any brand should have online.

As an author, there are things that you need to have on your site to identify who are and what you write.

Here are …

8 elements to help you have a successful brand identity


How you identify yourself is your completely up to you.  But there are some essential elements that needs to be included.

While I have followed Visible Logic’s list of elements, I have adapted them to your author site.


You know what a logo is.  It’s that symbol on any given site that you come identify as that brand.

Your author site needs to have something that you pick as yours.  I have seen authors take their name and make it into something.  I have seen a pic of themselves used as their logo.

Whatever you choose to use, you need to pick something that is professional looking while still portraying what you are trying to do.


Different logo sizes

Your logo needs to be able to be put into different sizes.  Sizes used for each of your online and print media.

Don’t forget the social media stuff.  When you don’t have a pic, your logo can be used in place of it.


Next you need to think about your…

Key colors

Ideally, the key colors on your site follow what your colors are on your logo.

This helps with making your site to look cohesive.

This is the beginning of what can be called a style guide that can be put together for all of your color, types and ideas..  Your designer will be grateful for a style guide.


Don’t forget to pick…

Other colors options

Not every color you need will be in your logo.  So you need to find colors that compliment your primary colors.

Not every color is going to go with what you are trying to do.  And not every background will look ideal.

Try to pick a light background with darker fonts.  That is the easiest way to read online.


Now on to…


Which font you use is just as important as what your logo is.  Use a font that goes with your logo along with a complimentary font.

If you use the industry standard for the body of your copy, you stand a better chance for your pages are easily read and understood.



Even images need to be thought about.  Take note of the size and style of each pic to see if it matches with the style guide that you have created.

You don’t want photos that are annoyingly different that stand out.

Oh, and don’t forget to add the alt tags to your images.


The last thing that Visible Logic adds is

Library of graphic elements

The “seven items listed above come together into a unified and recognizable brand identity,” telling your readers that you have a solid company identity.

These items will help you to have a cohesive brand that readers will be able to recognize on any platform, on any print material.

As Bookbaby says, “your brand is made up of solid and recognizable trademark items like your author name, publisher or company name, photography, logo, colors, images, even typography.”

So I ask again, what is your branding telling about you?


Give me a call if you would like to chat about your branding.

Your friend in romance,