5 sections of an awesome blog post

Dear Author,

Do you do a blog?  A blog can do several things for you and the content on your website.

Google likes to see fresh content on the internet.  It keeps track of sites that add regularly.  So this one can help you with your site ranking.

But most of all, your readers would love to know more about your books and what you’re up to.

It doesn’t have to be long.  But there is a structure to a blog that will help you to write one quick and easy.


5 sections to remember for each blog post

When you have a blog post, you add great value to your site.  When you make a point to adding a new post on a scheduled basis, your site is indexed more times.  When it get indexed more times, there is a greater chance of your books being found more often, using your relevant keywords.

So, making sure that you have a blogging strategy for your author business is only good business sense.

Here’s a look at the outline of a good blog post.

The outline

If you think about your blog post as an outline, just like one of your books, then filling that outline will be easier and take less time.

And just like you can use an outline for your book, an outline for your blog post will increase your productivity, enable you to add more content, and make it easier for your readers to read.


1. Headline

Crafting a headline that catches your reader’s attention is one of the biggest challenges any blogger has to do.  But it is one of the most essential copywriting tricks that you must do to be seen by more readers.

There are several copywriting formulas that can make this easy to do.


2. Introduction

The first sentence or two is where you tell your reader what your blog is going to be all about.

This is the hook.  Just like you have to write a hook into your storyline, you need to convince your readers that what they are about to read will be of value to them.


3. Body

The body of your blog is where the meat of your content is going to be.  This is where you share all your best stuff in.  This is where you can add several types of content to show your readers the value of hearing from you.

This could include:

  • pictures
  • music
  • videos

This should be built on your introduction sentence, just like your story.


4. Conclusion

Just like in your story, you need to end your blog post with some sort of summary that recaps what you have been talking about.

This is also an ideal spot where you can convince your readers to become buyers to buy your next book.


5. Call-to-Action

Each blog post needs to have a purpose to the post.  And that purpose needs to end with an action that you would like your reader to do.

You put this action into a picture or a text link or a button.  This gives your reader the next step to do.

While the action is up to you, sending them to your site helps search engines to know that your site is important.


Bonus Tips:

Make sure that the font size is easy to read.  Having the size between 14 and 16px makes the text easy to understand and read.

Please, please remember to edit your posts.  Don’t just send them out.

Use bullet points when you can and it fits within your blog post.

Make sure your social sharing buttons are noticeable and easy to use.


If you include these different sections into your next blog post, you will have a much more reader friendly post.  And your readers will appreciate not having an ad in every post from you.

Give me a call if I can help.

Your friend in romance,