5 Ingredients to a Well-Developed Contact page

5 Ingredients to a Well-Developed Contact page

Dear Author,

There are 4 pages on your site that are the most important and most visited.

Your:

Each page is important to have a well developed website.

Let’s talk about the Contact page.

It’s essential that your readers have a way to contact you, and what better way then your Contact page.

If formatted correctly, you are in control of how they connect with you.

This doesn’t mean that you leave your phone number and your personal email.

Many successful authors have certain things on their Contact pages to ensure their readers are heard.

5 Ingredients of Your Author Contact Page

Because your Contact page is one of the most visited pages on your site, it needs to be a priority when developing it.

Don’t just throw up any old thing on your page and call it done.

Your readers want to hear from you.  They want to get to know you.  And this page can help you.

Typically…

The best Contact pages include:

  1. Images.  Typically this would be a picture of you, a good one.  But you can also include pics that go well with your brand.
  2. Personal blurb.  Share something with your readers, for example: how appreciative you are of all their support.  Or for following you.
  3. Include either your author email or add a form that readers can fill out.
  4. Links to your social media accounts.  You want them to share on social media.  Make it easy for them.
  5. End with a CTA (call-to-action).  You want them to do something when they are done reading, show them with a simple CTA.

While these are certainly not all that you can put onto your Contact page, these are the basics.

They can be put together in any way that you like.

But please…

Don’t forget formatting

Because I am an editor at heart, I think about the way it is written as well.

Here are tips remember:

  • Grammar.  Make sure you’ve spelled things correctly.  Well written copy goes a long way.
  • Above the fold.  Make sure your most important stuff is above the fold so readers don’t have to scroll to know how to contact you.
  • Don’t complicate it.  This page is not meant to be difficult.  Be specific and get to the point quickly.  This page is about connecting, not going into your full story.  Save that for your About page.
  • Show off your personality.  Include something else that really shows who you are.
  • Add high def images.  Always use good quality images to convey what you are doing.
  • Look gorgeous.  Make sure this page is just as pretty as the rest of your pages.  Mobile responsive is essential too.
  • Have fun!!  It’s not meant to be a difficult page.

 

Hopefully that helps you in creating a page that will wow your readers.

Let me know if I can help.

Your friend in romance,

Shental

 

Sources:

Hubspot

Search Engine Journal

WordStream

Canva

 

3 Essential Parts of your About Page

3 Essential Parts of your About Page

Dear Author,

Writing your About Page is an essential part of your online presence.

Did you know that your About page is the most visited pages on your site?  Why?  Because readers want to know who you are and how you came up with the story that they just read.

So how is your About page doing?

Do you have a well thought out paragraph that tells your readers who you are and why you do what you do?

Why do you need to have a detailed About page?

Because authors can no longer hide behind their books.  Readers want to know more.

 

To help you with what to include, I have found some great articles on About pages.

Here are…

3 essential parts to include on your about page

While there is no wrong way to write an about page, there are definitely some things to include that will help your site be more interesting, more convincing, and more entertaining for your readers.

 

Picture of a hand holding a card with the words About Page on itWhat to include

While you don’t have to divulge every detail of your personal life to feel personal to your readers, you do need to share things that are personal to you.

Here are some ideas:

Pic of you

Include a nice shot of you.  This doesn’t have to be a professional head shot.  Readers would love to see you in whatever environment that shows who you are and what’s important to you.

Share your story

Every reader wants to know more about you.  How you got started?  When you wrote your first story?  What made you start writing romance?

This doesn’t mean that you are giving out very personal details about you or your family and friends.

All this means is that you are sharing more of you and how you came to be.

If you focus on the things that make you human, your reader will feel that and feel more inclined to get your next book.

Describe your values

Almost every writer has a WHY behind why they do what they do.  Sharing this will help your readers feel closer to you.

It’ll endear you to them.  Causing them to want to feel that again.  And they’ll buy your next book, just because they felt that with you.

I know, it sounds weird but try it and see what happens.

Add book reviews

Your About page is a great place to have extra testimonials about your books. (By the way, testimonials can go just about anywhere on your site.)

This gives other readers a thumbs up for your new book coming out next year.

Including a list of what books that you’ve written and a small snippet about the book,  adding links to your book pages.  This is great for your site to have internal links

Additional info about you

I’m sure that you are not just an author.  I’m sure you are involved in some other exciting adventures that you would love to share with your readers.

Adding them to your about page lets readers know that you are well rounded and are actually human!!!

This is also a great place to add external links that are good for your site.  Add the links to the pages of the places that you are involved in.

You could also add a list of your favorite authors (and the links those other author sites).  This is a great way to add external links that are good for your site.

A call-to-action

When your readers are done reading, what do you want them to do?  Make sure to include some sort of action that will bring them further into your site and giving them a better opportunity to engage with you.

 

 

I found a picture of a statue that is thinking and asked Think about this?What to think about when you write your page

While your site is all about you, you need to direct your pages to your readers.  They are they ones that you need to impress upon.  When you do that, they will be more inclined to buy from you again and again.

Consider your audience

I know that this is your site.  But you need to direct your pages to your readers.  What would you say to them if they were standing right in front of you?  Each page should be directed with them in mind.

Forge a connection

Take the time to forge a connection with your readers.  Your readers will feel connected with you by reading your story.  Now you need to connect with them through your site and even through social media or in your newsletter.

Be interesting

Don’t just write the same thing on every about page (across other platforms) that you have.  Take the time to share things that make you YOU!!  Be interesting to your readers.

You want your readers to be interested in you because when they do, they will buy more books from you.  So be interesting!!

Get personal

Your about page is about you.  But is also about them.  You are giving your readers these amazing stories that you have put a lot of yourself into.  So get personal and deep with what it takes to be the writer that you are.

Use different forms of media

Just like in any web content, you need to make it appealing to your readers.  Add pictures, videos, music links.

Anything to make your page more interesting and entertaining.

 

 

A picture of something that is being formatted on a page with the "formatting is important too"How to format

Just typing words onto a page is not the way to send a page out for your readers to see.  Take a moment to format your page for optimal reading.

Lead with best info

If you have a lot to share, make sure your best stuff is “above the fold”.  This means that your best information is right at the top before they even scroll down.

Add headlines and subheads

Break up your text with the appropriate headlines and subheads when you need them.  Don’t have just a clump of words for your readers to read.  They won’t like that.

Add rich media

Make a point to add pictures, videos, charts, or music so your reader will engage with your page.

Add a call-to-action

Make sure your call-to-action is noticeable and easily understood.  This could be in the form of an actual button but it can also be a text link that will send your reader somewhere else.

Add social media buttons

Make sure your social sharing buttons are above the fold and easily seen.  This will give your readers the opportunity to share to the platform of their choice.  Don’t hide your social buttons just on this page though.  Having social sharing on every page gives your reader the ability to share what they want when they want.  They will like that.

Test Test TEST

No page is written in stone.  If you try one way and it doesn’t work, try another way.

Test to see what your readers want and like to hear.

 

So there is a whole list of things that you can do to make your About page all the more exciting.

Also keeping this page up to date and looking fresh will benefit your site and keep the search engine bots happy!!

If you would like my help to fix your page, head on over to my consultation page.  Fill it out and we’ll chat.

Your friend in romance,

Shental

Sources:

http://blog.hubspot.com/marketing/remarkable-about-us-page-examples#sm.00004ioq1sfymdpwv7m1h2l1q417r

http://www.copyblogger.com/how-to-write-an-about-page/

http://www.susangreenecopywriter.com/articles/write-killer-about-us-page.html

https://moz.com/blog/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand

http://diythemes.com/thesis/amazing-blog-about-pages/

http://thestoryoftelling.com/10-rules-for-writing-about-me-page/

9 pages every author needs on their site

Dear Author,

Your website is a biggest part of your online business.  And there are certain pages that you need to make your site function like you want it to.

Here are:

9 essential pages to include

 

What to include:

Yes, you need to showcase your books, but if you don’t give each page on your site more value then just your book, your readers will go elsewhere.

 

Home page or index page

Your home page is most likely the first page your readers will see when they put in your name into the search engines.  This page needs to introduce yourself to your reader and then show then where the can go to see your books.

This page needs to be clear on what type of books you write and how they can sign up to hear more from you.

 

 

About page

Your about page is where you can really show off as an author.  This is the page where you can give your achievements and the different associations that you are a part of.  You can share the hows and whys you became an author.

 

Contact page

Having some way to have your readers contact you is vital in knowing what they like and dislike.  So whether or not you have a moderator take care of the email, your readers like to be able to reach you.

 

All books page (products page)

Your products are your books.  Have one page that shows all that you have to offer.  Then link this page to the individual book page.  This helps your reader to know

 

Each book series can have its own page

While you could put the list of your book series on your All Books Page, if you choose to give each book series its own page, this gives search engines your book series keywords.  Your book series name is an essential keyword to being found in the search engines.

 

Each book gets its own page

Each book needs to have its own page to showcase that book.  Details about the creation of that book and the research that you have done for that book can be included on that page.

 

Blog page

Do you write a blog for your readers?  Make sure there is a direct page to the daily/weekly/monthly blog that you do.

 

Testimonial page (reader reviews)

Other readers like to know what other readers have to say about you and your books.  Include these on your site to increase your credibility and to show that your stories have been enjoyed by others.

 

Media page

As you become more successful as an author, having a separate page to show your professional pic and portfolio helps readers to know what you have accomplished.

 

 

 

Each page should not…

Look different

Each page on your site needs to have the same look and feel.  You need to have consistency flow from page to page.  The look and feel and tone of your whole site is the brand that you have created.  This should be noticeable across all platforms.

Have hidden navigation

Your readers want to know where to go when they get to any particular page.  You need to guide them along the way using calls-to-action and text linking.

NOT have social media buttons

Having your social sharing buttons on each page helps your readers to share each of your books with whichever platform they choose.  If you have this one page, your readers have to dig to find how to share your books.  And if it takes more work for them to do, then they most likely won’t share anything at all.

Be sitting alone

Each page needs to be connected to another page or even better, several pages on your site (this would include outbound links as well.)  Google likes to see your pages connected.  This helps for Google to connect with the pages that you want connected.  Don’t let this just happen.

 

 

Each page on your site needs to be clearly thought through and planned.  Don”t throw any page up just for fun.  Have a plan.  Give me shout if I can help.

Your friend in romance,

Shental

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