5 Ingredients to a Well-Developed Contact page

5 Ingredients to a Well-Developed Contact page

Dear Author,

There are 4 pages on your site that are the most important and most visited.

Your:

Each page is important to have a well developed website.

Let’s talk about the Contact page.

It’s essential that your readers have a way to contact you, and what better way then your Contact page.

If formatted correctly, you are in control of how they connect with you.

This doesn’t mean that you leave your phone number and your personal email.

Many successful authors have certain things on their Contact pages to ensure their readers are heard.

5 Ingredients of Your Author Contact Page

Because your Contact page is one of the most visited pages on your site, it needs to be a priority when developing it.

Don’t just throw up any old thing on your page and call it done.

Your readers want to hear from you.  They want to get to know you.  And this page can help you.

Typically…

The best Contact pages include:

  1. Images.  Typically this would be a picture of you, a good one.  But you can also include pics that go well with your brand.
  2. Personal blurb.  Share something with your readers, for example: how appreciative you are of all their support.  Or for following you.
  3. Include either your author email or add a form that readers can fill out.
  4. Links to your social media accounts.  You want them to share on social media.  Make it easy for them.
  5. End with a CTA (call-to-action).  You want them to do something when they are done reading, show them with a simple CTA.

While these are certainly not all that you can put onto your Contact page, these are the basics.

They can be put together in any way that you like.

But please…

Don’t forget formatting

Because I am an editor at heart, I think about the way it is written as well.

Here are tips remember:

  • Grammar.  Make sure you’ve spelled things correctly.  Well written copy goes a long way.
  • Above the fold.  Make sure your most important stuff is above the fold so readers don’t have to scroll to know how to contact you.
  • Don’t complicate it.  This page is not meant to be difficult.  Be specific and get to the point quickly.  This page is about connecting, not going into your full story.  Save that for your About page.
  • Show off your personality.  Include something else that really shows who you are.
  • Add high def images.  Always use good quality images to convey what you are doing.
  • Look gorgeous.  Make sure this page is just as pretty as the rest of your pages.  Mobile responsive is essential too.
  • Have fun!!  It’s not meant to be a difficult page.

 

Hopefully that helps you in creating a page that will wow your readers.

Let me know if I can help.

Your friend in romance,

Shental

 

Sources:

Hubspot

Search Engine Journal

WordStream

Canva

 

3 Essential Keywords in your Content

3 Essential Keywords in your Content

Anything that you write online is considered copywriting.  Your keywords are an essential part of that copywriting.

Knowing how to write them, how to make them most effective is essential to being found online.

Knowing where to put them on your website pages will help you help your readers to find you.

3 Essential Places to Add Keywords in your Content essential keywords in your content

There are 3 essential locations in your content where keywords will help you:

  • In the copy on your site.
  • In your social media.
  • In your email.

Keywords in your copy

The internet is fueled by the keywords that searchers put into the search engines.  But where do you put them?

First, think about what your keywords should be.  Your keywords are your names of your book, the name of your book series, and maybe even the name of your characters.

For a more in-depth look at primary and secondary keywords.

There is a difference between short keywords and long-tail keywords.  We know that keywords are the words that you use to describe the content on any page of your site.

There are…

Short keywords

These are one or two words that identify something.

As an author, these keywords are:

  • the names of your books.
  • the names of your book series.
  • the names of your characters.

Long-tail keywords

These are longer than 2 keywords that are put together to identify something.

There are many combinations of keywords that are out there.  But you have it lucky!!

There is no one fighting over your keywords.  They are yours and yours alone.

How is this possible?

It is possible because you are the only one who connects those words together.

Yes, there might be another author or a person who has the names in your book, but once you put them all together, you have a long-tail keyword that is exclusively yours!!!

How cool is that!!!

When you know what they are, now you can take the time to add them to the right places on your site.

So what are those right places?

Keywords need to be found in:

  • Your URL – when each book has its own page, then the URL can become the name of the book or book series.
  • Meta tags – make sure that the back ground info knows what each page is about.  This helps in search engine rankings.
  • Headlines and subheads – each page needs a title.  This helps search engines, but it also makes sure that your reader knows that each page is about a certain book and not another.
  • Body copy – adding keywords to the body of your page helps the reader to know more about your book.  This is where long-tail keywords can have the most effect.
  • Calls-to-action – where appropriate, you can make a keyword or similar word be used for the CTA.

 

 

Now let’s think about…

Keywords in social media

What are your keywords in social media?  Keywords become hashtags in social media.  So any keyword that you have on your site, you can use in a post on Facebook, or a tweet on Twitter, or a post on Instagram.

You can take your keyword, like the name of your book and make it into a hashtag.

Doing this allows you to see who is using that hashtag/keyword and what is being said about it.

I can guarantee that a fan out there has created a hashtag out of your name.  And if they haven’t, take the time to do this for yourself.

This will enable you to see what is being said about you and your books.

Take a peak at this article about hashtags.  Or even download this pdf about hashtags!

 

Keywords in your email

While Google doesn’t track email near as much as everything else.  It does track what links go back to your site and what words were used to link it.

When you add the link to a certain word, you are telling Google that that word is important and it should pay attention to it.

So decide carefully what words you want them to be.

 

So there you have it.  Keywords need to be thought about and strategically placed on your site.  Don’t just slap them on.  Develop a strategy to add essential keywords to your content.

Give me a call if I can help.

 

 

Give readers the content THEY WANT

Dear Author,

If you are going to be truly successful online, you have to serve your target market.

That means giving them what they want.  You have to give them content that they want on your site.

 

As an author, I know that you have these stories, these characters, living inside of you, just waiting to get free.  And you can do nothing else but tell their story.

And you should tell their story.  Get it out of you.  Write it down.  Share it with the world.

 

This is where you have to stop being an author and become a marketer if you want to sell your books.

You must write your content to satisfy your reader, not you.

Why?

Because writing online is different than writing a book.

When writing online you have to appeal to the audience that you want to reach.  This audience is your readers.

Now, you do have it lucky.  I’ll explain in a minute.

 

I found a great article from Copyblogger that gives us ideas on how to write content that is remarkable and effective.

These are the points that they give:

  1. Effective content educates
  2. Effective content has personality
  3. Effective content has a great headline
  4. Effective content keeps SEO in mind
  5. Effective content puts the reader first

 

They said that content educates.

I agree.  Your content has to be useful.  But content can also entertain and inspire.

Your books educate and entertain and inspire

And that is a HUGE bonus – for you.

You have this amazing romance story that pulls at your readers heart strings.  That pulls at them enough that they keep coming back for more and more.

So do you not only entertain your reader, you inspire them.  That is how you are lucky.

With a few tweaks, your online content can be just as amazing as your books.

 

Let me give you some ideas on how you can entertain your readers on your website.

Ask yourself, why do my readers come back for more and more of my stories, my romance stories.

Your readers fall in love with your characters, so give them more of your characters.

What do I mean?

Let me ask you a question.

Do you find a muse that looks like the character that you are writing about?

Do you create that character in your mind with likes, dislikes, characters flaws, good qualities, and such?

Did you do any research about the places that you have your characters based in?

Do you create a whole city for your story?

Do you create family dynamics that go along with your story (or stories).

Do you create a whole family that becomes a book series?

 

If you can answer any of those questions then you have more content to add to your site.  The answers are what your readers would LOVE to know about your stories.

 

 

They said that content has to have personality.

Your story drips of your personality

Whether or not you intentionally put yourself into your story or not, you do.  You have a unique writing style that noone else can duplicate.

Take that same personality and put it into the research that you had as extra on your site.

Describe what you do to write, where you write.  What you do to overcome writer’s block.

If you add more than just your story stuff into your content, your readers will get to know you as well.

Why?

Because if your readers love your story, they will already LOVE you!!

 

 

They said that content needs to have a great headline.

This is where you have to start thinking like a marketer and not an author anymore.

Your headline needs to catch their attention

When you catch their attention and pull your reader into your online content, they will stay and read more.  If they stay and read more, you have a chance to make them buy another one of your stories.

This is online marketing.

The whole point behind online marketing is to make a sale.  You, selling your books.

It starts with the headline.

Make your headline:

  • grad their attention
  • create curiosity as to what your book is about
  • evokes an emotional response
  • tells them what they are going to get when reading your book
  • be believable

There is so much that goes into a headline.

I am still working on mine!!

 

 

They said that effective content keeps SEO in mind.

Having some knowledge of Search Engine Optimization will help your site to be seen more often by more readers.

SEO + Quality content = Content that gets read

What is Search Engine Optimization?

Simply put, it is the formatting of the words that you put online, put in such a way that they will be noticed and shared.

I know, that sounds more complicated than it needs to be.

Let’s just break it down a bit.

Keywords.

Keywords are the first thing you need to remember.  Keywords are the words that you put into the search engine, like Google, to find something that you would like to find.

The words that you want to be found for are:

  • your name.
  • the name of your books
  • the names of your books series
  • but you can also make it that you are also found for the names of your characters.  You made them unique.  Use that to your advantage.

 

There is also analytics.  Do you use your Google analytics to be make informed marketing decisions?  Do you use that data to know what your readers like the most?  This can help you to convert more readers.

There is also copywriting techniques.  When you use the proper techniques, you “sell” your book to your readers.  It wouldn’t take much.  Your readers are already devoted.

This also means using modern email marketing strategies.  When using the right email strategies to nurture your reader, you will convince more of them buy more of your books.

 

 

They said that you have to put your reader first.

Most authors will say that they just had to write the story, that they had these voices talking in their heads that they just had to get out.

So your story is not for your readers.  Even though it is!!  (I know, complicated).

So…

Online content should be written with your reader in mind

It is a physical person that will buy your book.

When you follow some proven modern marketing techniques, you will nurture your reader into them buying again and again.

When done right, you will have a dedicated, loyal following that will buy anything that you send out.

And if you have a large enough following, you will not even have to market your book anymore.  They will do the work for you.

 

On a personal note.  I am still learning these techniques.  I am learning right along with you.

My goal is to make sure that you have the most largest, most devoted following so that all you have to do is say: “Hey I’ve written another one” and they will come running!!

<3 S

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How to grow your email list for FREE

Dear Author,

In all the marketing things that I am attempting to consume, they all tell me that every person trying to build an online business MUST BUILD AN EMAIL LIST.

And you, as an author, have an advantage.

Your loyal readers WILL COME FIND YOU.  That makes you a step ahead of the game.

But what you do have to is keep that loyal following wanting to come back to you for more and more.

So…

Here are some tips to grow your email list for FREE

Email is not going away.  It is here to stay.

And you have an advantage that others don’t.  Your loyal followers will want to know about the next book you have coming out.

So when you get them on your list, you can give them the best stuff you got.

 

But how do you grow your list?  How do you convince more of the casual visitors, that come to your site, to sign up for your newsletter?

Here are some tips to help you:

In your email

  • Create amazing emails.  The content in your emails needs to catch their attention if you want your readers to stay following you.  When it is content that they enjoy and are excited about, they will share it with other readers and on social media.  This gets your content out for others to see.
  • Make it easy for your content to be shared.  Including the social sharing buttons in each email, makes it really easy for your readers to share your stuff.  You will get your name into fresh networks and new readers. This gets your book in front of more readers, enabling you to hopefully sell more books.
  • Promote an online contest.  When you are going to offer a free giveaway, make sure that it goes out in our email as well.
  • Segment your lists.  Not every reader is going to like your books.  And not every reader is going to sign up to your list.  So make multiple lists to divide your readers into different lists so you can send them emails that they are more likely going to read.
  • Reinvigorate your list regularly.  Even readers get tired of being on a list that is no longer benefiting them.  On a regular basis, make a point to send out an optin form for your readers to re-optin to your list.  This will help your numbers to be more accurate as well as being true to the reader that wants to hear from you.
  • Add a link to your team’s email signature.  Do you have a team working for you?  Give them a link to a lead page that you can have sent out to their network, allowing you to continue to build yours.

 

In your online content

  • Offer your reader something new.  In exchange for their email, offer new readers something new that wasn’t there before.  (This can be used to get your readers to re-optin as well.)  This can be offered in a number of different ways.  Read how to capture your reader’s email to get ideas on optins.
  • Offer free online content.  Your books are unique.  So give them some more of your books, something that is not offered anywhere else that you can give them in exchange for their email.

 

In your social media

  • Promote your free content on each social platform.  Creating a campaign to offer your free content, that is behind a landing page, is a great way to get emails.
  • Use your Facebook author page to promote.  If you have already created the Facebook following, give them a something free in exchange.  This will help to clean up your list as well as encourage social shares.
  • Use a call-to-action on each of your campaigns.  This is connected to a landing page showing off your free item.  A great way to collect emails.

 

On your website

  • Have free offer links offered on your site.  Have more than one.  Don’t make your reader dig through to find the sign up form.  Have it on every page.
  • Include a call-to-action on your blog.  Do you write a blog to your readers?  Make sure that you have a CTA on each blog with social sharing buttons.  These can also be used to promote your content

 

With a partner

  • Team up with another author.  If you write a story that is included in an anthology, make sure that you have a link in the other authors’ newsletter.  When you do the same, all of you will build your lists.
  • Write an article.  Include a link to your email list at the end of any article that you write.

 

With traditional marketing

  • Collect emails at offline events.  Book fairs, author events, conventions, conferences are all great places to collect online registrations.
  • Host your own offline event.  Host your own meetups or conferences, or educational panels.  Have a sign up list all ready for readers to add their email to.
  • Encourage email if you have a direct mail list.  Give your readers that get direct mail to be added to your online email.

 

Growing your list is not hard, maybe time-consuming but not hard.  It is essential to growing your online presence and building an even more loyal following.

Nurturing and listening to your email subscribers is what you have to do to survive online.

Let me know if I can help.

<3 S

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