If you are going to be truly successful online, you have to serve your target market.
That means giving them what they want. You have to give them content that they want on your site.
As an author, I know that you have these stories, these characters, living inside of you, just waiting to get free. And you can do nothing else but tell their story.
And you should tell their story. Get it out of you. Write it down. Share it with the world.
This is where you have to stop being an author and become a marketer if you want to sell your books.
You must write your content to satisfy your reader, not you.
Because writing online is different than writing a book.
When writing online you have to appeal to the audience that you want to reach. This audience is your readers.
Now, you do have it lucky. I’ll explain in a minute.
I found a great article from Copyblogger that gives us ideas on how to write content that is remarkable and effective.
These are the points that they give:
- Effective content educates
- Effective content has personality
- Effective content has a great headline
- Effective content keeps SEO in mind
- Effective content puts the reader first
They said that content educates.
I agree. Your content has to be useful. But content can also entertain and inspire.
Your books educate and entertain and inspire
And that is a HUGE bonus – for you.
You have this amazing romance story that pulls at your readers heart strings. That pulls at them enough that they keep coming back for more and more.
So do you not only entertain your reader, you inspire them. That is how you are lucky.
With a few tweaks, your online content can be just as amazing as your books.
Let me give you some ideas on how you can entertain your readers on your website.
Ask yourself, why do my readers come back for more and more of my stories, my romance stories.
Your readers fall in love with your characters, so give them more of your characters.
What do I mean?
Let me ask you a question.
Do you find a muse that looks like the character that you are writing about?
Do you create that character in your mind with likes, dislikes, characters flaws, good qualities, and such?
Did you do any research about the places that you have your characters based in?
Do you create a whole city for your story?
Do you create family dynamics that go along with your story (or stories).
Do you create a whole family that becomes a book series?
If you can answer any of those questions then you have more content to add to your site. The answers are what your readers would LOVE to know about your stories.
They said that content has to have personality.
Your story drips of your personality
Whether or not you intentionally put yourself into your story or not, you do. You have a unique writing style that noone else can duplicate.
Take that same personality and put it into the research that you had as extra on your site.
Describe what you do to write, where you write. What you do to overcome writer’s block.
If you add more than just your story stuff into your content, your readers will get to know you as well.
Because if your readers love your story, they will already LOVE you!!
They said that content needs to have a great headline.
This is where you have to start thinking like a marketer and not an author anymore.
Your headline needs to catch their attention
When you catch their attention and pull your reader into your online content, they will stay and read more. If they stay and read more, you have a chance to make them buy another one of your stories.
This is online marketing.
The whole point behind online marketing is to make a sale. You, selling your books.
It starts with the headline.
Make your headline:
- grad their attention
- create curiosity as to what your book is about
- evokes an emotional response
- tells them what they are going to get when reading your book
- be believable
There is so much that goes into a headline.
I am still working on mine!!
They said that effective content keeps SEO in mind.
Having some knowledge of Search Engine Optimization will help your site to be seen more often by more readers.
SEO + Quality content = Content that gets read
What is Search Engine Optimization?
Simply put, it is the formatting of the words that you put online, put in such a way that they will be noticed and shared.
I know, that sounds more complicated than it needs to be.
Let’s just break it down a bit.
Keywords are the first thing you need to remember. Keywords are the words that you put into the search engine, like Google, to find something that you would like to find.
The words that you want to be found for are:
- your name.
- the name of your books
- the names of your books series
- but you can also make it that you are also found for the names of your characters. You made them unique. Use that to your advantage.
There is also analytics. Do you use your Google analytics to be make informed marketing decisions? Do you use that data to know what your readers like the most? This can help you to convert more readers.
There is also copywriting techniques. When you use the proper techniques, you “sell” your book to your readers. It wouldn’t take much. Your readers are already devoted.
This also means using modern email marketing strategies. When using the right email strategies to nurture your reader, you will convince more of them buy more of your books.
They said that you have to put your reader first.
Most authors will say that they just had to write the story, that they had these voices talking in their heads that they just had to get out.
So your story is not for your readers. Even though it is!! (I know, complicated).
Online content should be written with your reader in mind
It is a physical person that will buy your book.
When you follow some proven modern marketing techniques, you will nurture your reader into them buying again and again.
When done right, you will have a dedicated, loyal following that will buy anything that you send out.
And if you have a large enough following, you will not even have to market your book anymore. They will do the work for you.
On a personal note. I am still learning these techniques. I am learning right along with you.
My goal is to make sure that you have the most largest, most devoted following so that all you have to do is say: “Hey I’ve written another one” and they will come running!!