3 Pieces of a Well-designed Book Page

3 Pieces of a Well-designed Book Page

Dear Authors,

Let’s face it, product pages are boring.  But every business out there needs to have a product page.

You’re no exception.  You need a page where you can show your books and you can convince a reader to buy your books that you’ve worked so hard to write.

Your product pages are your book pages.  The pages where you are trying to sell your books.

And as a romance reader, I can say, your pages are horrible.  They don’t excite me or persuade me into buying your books.

As a reader, I want more.

As a copywriter, I want to help you give your readers more!!!

Here are…

3 pieces of a well-designed book page

For many this is going to be a new idea.

But as an author, you can’t hide behind your books anymore.  Your readers want to know more about your book, more about your characters and more about you.

Your readers crave more information!!

Let’s start with…

Design

What you put on your pages is important.

You need several things to make it work.

  1. High resolution images of your book covers, as well as any other pics you added.
  2. Background colors that are neutral help your book covers to stand out.
  3. Easy navigation to buy your book.

Give your readers more and they will pay you back by sharing your stuff all across social media!

Formatting

How you add details is just as important as what you add

Keep these in mind as you write your page.

  1. Headlines and subheads.  These help your reader to know exactly what they are buying but also helps search engines to know too.
  2. Keywords and phrases.  While your readers may know what your book is called, you need to guide the search engines to the right spot.  Identify your keywords to Google to help your book pages be found easier.
  3. Product description.  Using keywords and phrases that you want the search engines to use to find your book.
  4. Call-to-Actions.  Your reader needs to be guided to the next step.  Give them clear instructions in your CTAs.

Copywriting

The role of copywriting is to convince your website reader to do a particular action.  To persuade them to do something.

On your book page you need to persuade your readers to buy your book.  The best way of doing that is by giving them the WHY.  Why they should buy your book?  Why should they care about your books?  Why your books are a better read than another author!

When you tell your reader the why, you are sharing the benefits that they will get when they read your book.  They may be all intangible benefits, but the benefits are very real!!

There are several things that you can do to help your page.

Use headlines and keywords.  This helps the search engines find you and will help your readers find you.

Informative copy will further convince your readers that your books are wonderful.

Additional product info will help you help them.

You can also give additional downloadable gifts that can convince your readers to buy, maybe even buy more.

 

Selling your books is the ultimate purpose of your whole site, with the book page being the one page that should finally persuade your readers.

Other pages (home page, about page, contact page) are used to pull them to your book page.

Let me know if I can help you with yours!!

Your friend in romance,

Shental

Priceless copywriting formulas that help you write easier

Dear Author,

At the base of everything that is done online, are the words that you write.

Your words will either convince your reader to buy your book or not.  Your words will convince your reader to sign up for your site or not.

To persuasively write is at the heart of being a copywriter.

To be a successful copywriter, one must master the skill of convincing your ideal reader to buy your book, sign up to your newsletter, or download that freebie.  These skills are found in copywriting courses.  These skills are found in copywriting formulas that enable you to convince your reader to do what you want them to do.

 

Use copywriting formulas when writing website content

 

When I was trying to find more information about the books that I was reading, I found that not many authors had actual written content on their sites.  Some even had little to no content at all.  And I had to ask myself why.  Why do some have a little content?  Why do others have no content?  Why did some have content that was so boring or unrelated that I wondered why it was there?

While I don’t have a complete answer, I do know that the answer lies in what is being written on your site.

 

At the core of everything online, it is words.  The words can make us or break us.  Why?  Because words are the building blocks of everything that we do online.  The words are the keys to being found.

I believe that if you change your online content to be more persuasive, or more entertaining, or more enlightening then more of your readers will want to tell the world what you are up to.

 

Use copywriting formulas in the content ingredients

 

Yes, each page needs to include certain things.  Here’s a quick list:

  • keywords
  • headlines
  • SEO title
  • introduction
  • body copy
  • subheads
  • media
  • bullet points (when needed)
  • conclusion
  • CTAs
  • social share buttons

(source)

But within each of these things, you need to use copywriting formulas to write each.

Here are some examples:

Headline formulas in blog posts

Here are some examples that can be used in your blog posts:

  • The beginner’s guide to ________________________ (identify what new readers should know about your series)?
  • How many times have you read _____________________________ (the name of your book)?
  • Before you read ________________ , read this post! (list your current book)
  • 5 things I wish I had known about ________________________________ (list characteristics of main character)

These are some examples that you could use to make your blog posts more interesting for your reader.

 

Body copy formulas

Because your reader is already attached to you and your book, you have an advantage over other products out there.

You can take this formula and make sure to add the things that your readers already knows.

FAB

Feature – introduce your book again

Advantages – describe why it’s way better than other books

Benefits – describe what it’s benefits are

This formula seems to be a standard for many pages of body copy.  Try it on your book pages of your site.  See how it goes.

 

 

Use copywriting formulas in your content creation

Just slapping a bunch of words on your site for the sake of writing something, is not the way to create the content for your site.

You need to think about what you are going to say and how you are going to say it.

When you use a formula for a particular page, you have a greater chance of convincing your reader that your book is what they need to buy.

Let me give you a couple examples.

Formula:  AIDA

This stands for:

A is Attention:  pull your reader onto your page by getting their attention.

I is Interest:  engage your reader with new, unusual and interesting things about your book

D is Desire:  use strong words so your reader feels compelled to buy.

A is for Action:  Ask your reader to do what you want them to do.

This formula is ideal for an opt-in box to get them to sign up to your site.

This formula would be used when you write about your book on your page.

Formula:  SLAP

Stop your reader

Make them look

Convince them to act

Get the purchase

This one is another example of the order that you write your content on each page.

This one is a simple and easy to use.  Should be really easy to adapt to your author site.

(Source)

 

Headline format

Your headline should not just slapped onto your page.  Yes, you should include your keywords but you should also make sure that it:

  • is your authentic voice.  Your readers know that sound of your voice, so your online content needs to sound similar.
  • is how you sound, naturally.  If you change the “sound” of your voice, your readers will wonder who it is and why there is someone else writing.
  • inspires curiosity.  Capturing your readers attention is a primary objective of your marketing plan, so your headline needs to reflect that.

 

This is not a complete list at all.  In fact, it is only a small part of what is needed for the content on the pages of your site.

But if you don’t have some sort of formula, you are just writing sentences.  Formulas make it possible for your copy to be more than just words on your site.  They give your site structure and purpose.

Call me if you would like help with the content on your site!!

Thanks for listening!!!

Happy Reading

Your friend in romance,

Shental

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Be the brand that stands out!

Dear Author,

It’s time to dive into some specifics when it comes to content.

Today, let’s talk branding.  What it is?  How you do establish your own personal brand?

 

One of the reasons why I decided to become an online copywriter was because I was not impressed by how many romance authors had unimpressive websites.  I would go from one platform to another not knowing if I was following the right author or not.

Here are some

Tips for branding the right way

Whether you actually have a strategy or not, you are developing your personal brand.  And as an author, that is you.

How you are perceived by others is part of your personal brand.

The look and feel of your tweets and post, as well as the tone and voice used, can define your online presence.

 

First, what’s your personal brand?

Your personal brand is the face of what you put online.  Your pic, your color scheme, your font color and size, all the different pieces that show who you are and what you do.

 

One thing that I am trying to do, is to identify the actual content things that an author (or anybody really) needs to have on their site.  I am not wanting to tell you how many times you need to post or why you should post.  What I am wanting to share with you is what you should have on your site to be what modern marketing requires.

 

In many of the blogs that I have read, I have found that your brand should have certain things included to be successful.

Keywords

Keywords are so important.  They help your readers find you.  Your name is your primary keyword, yes.  But what about the secondary keywords that are yours?

Google is smart enough to know what your keywords are, but if you make sure that your pages and posts have them entered into the meta data, then you can help Google to see you faster.

What are your keywords?

Your primary keyword is your name plus author.

Your secondary keywords are:

  • the names of your books (titles)
  • the names of the book series
  • the names of your characters
  • the places you have created
  • the names of the people that you created

You see, you are lucky.  Your keywords are yours.  You don’t have to fight over them with anybody.  They belong to you and only you.  Then when they are paired with your name, you are golden.

 

Formatting

Your formatting is just as important as what you say, maybe even more so.

This includes:

  • colors of backgrounds
  • font style and size
  • media displayed
  • tone and voice

This means that you need to be consistent in everything that you do.

  • You have the same great pic of you on your site and on all other social media that you have.
  • Your fonts and style and pics are the same from one platform to another.  So there is no mistaking who you are and what you do.
  • You present “you” in all your posts.  You don’t try to be someone you’re not.

Whatever your choice is, it should be presented in every post and tweet that you send out.

So when someone sees what you have put out there, they will know that you have spoken.

 

Analytics

Your analytics are something that you can use to your advantage.  Find out what your readers like and do more of that.

Send posts when they like to get them.

Send what they want to read.

Don’t send what you want to send, send what they want.  You have much more loyal readers if you do.

 

Now I could go into detail about what you need to send out and when to post or tweet.  Or what you say?  But I won’t.  I will ask you though:

 

What are you going to do to stand out among the other 1000s of romance authors that are out there?

How are you going to be different?

 

Be the author that actually has your brand consistent.

 

Let me know if I can help!!

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