As an author, you are familiar with the term copyright. But are you familiar with the term copywriter?
Wikipedia defines copywriting like this: “Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.”
Are you aware that you need to adopt the idea to persuasive language in order to promote your book?
Do you know that you need to be aware of the keywords that you are using and even how to use them?
Do you know anything about SEO?
Do you know how to write a landing page where you will promote and sell the wonderful books that you write?
I really hope that you know some about all of the above, because I am determined to bring the idea of copywriting to the Romance Industry.
Okay, I know that some authors totally get it.
Christie Craig has a facebook campaign where she posts funny quotes and anecdotes that I chuckle at every time. Her personality totally comes through when you read them.
Christine Feehan has a marvelously written site with lots of promotion including youtube videos about her books.
Catherine Anderson has recently updated her website. It looks awesome.
Karen Kingsbury has a inspirational blog that she sends out.
Deborah Cooke has an email campaign where she promotes her books.
These are just a few of some really great romance authors. But what about the rest?
When it comes to the internet, there is sooooo much to know. SEO, keyword tracking, email campaigns, twitter feeds, adwords, google analytics, web writing, pinterest boards, landing pages, promotional blogs, just to name a few.
Keeping up with the amount of information is daunting and time-consuming.
But that is exactly what I want to do. I want to be able to help romance authors promote and sell their wonderful books that I love to read.
I want to be able to share the 4-U Formula about headlines, or the basic elements of a direct response letter, or the principles behind the 4-legged stool, or whether or not to use the classical approach or the charismatic approach. There is so much in copywriting that can be adapted into the Romance Industry. Romance authors are already immensely talented at writing a story, adapting any of the copywriting principles would be easy.
Okay, so who am I? My name is Shental and I am an avid, voracious romance reader. I have been lurking in the background watching and reading books from all of my favorite romance authors for years.
Here are some of my favorites: Catherine Anderson, Robyn Carr, Susan Wiggs, Gina Robinson, Bobbi Smith, Dakota Cassidy, Christine Feehan, Dianne Duvall, Cindy Miles, Gena Showalter, Kerrelyn Sparks, Sharon Sala, B.J. Daniels.
I even created a hobby site where I promote their books. www.StuckOnRomanceBooks.com. I created this site because I couldn’t find the information that I was looking for on any site anywhere. It is a content directory of the connections in the books about the characters and who they are and how they are related.
But I still noticed that many (I understand it is not all) author sites were still missing something.
Some were missing the persuasive language that it takes to actually convince readers to become buyers.
Some are not promoting their books.
Some do not have a strong online presence or understand the importance of social media.
And this is where I decided to use my schooling as a way to help. Besides, I want to write. So I took the AWAI online courses all about copywriting. I have taken a few courses that will enable me to have the skills and training that I need to help romance authors shine.
But most of all, I am a romance reader. I love to read romance. I read when I am bored. I read when I need to escape. I read when I am stressed. If I have found a good book, I read instead of making dinner. 🙂
Contact me when you are interested in starting a conversation.
Sign up for my blog on romancecopywriter.com if you want regular updates about content stuff that authors and writers might need to succeed on the internet.
And thanks for listening.