Blog Page Content: 4 Essentials to Remember

Most everyone needs a blog to be successful online and with their websites.  And while it is important to have a plan for what to blog about,  have you noticed what content that is essential for every page despite the subject or industry?

Every blog page needs to have several essential content pieces to make it successful with your readers.

There are 4 things that are essential to your blog being successful:  Search function, social sharing button, comment ability, and topical keywords.

a magifying glass to show that we are searching for content that you are adding to your blog posts

The first thing you need is the ability for your readers to search your posts to find other posts that you have shared with them.

Having this feature allows you to entice your readers with more of what you have to say!!


social media icons to help readers share your content from your blog page to their favorite platform

Making sure your readers have the ability to share your posts that you work so hard to write only makes sense.

Why wouldn’t you?

Having social sharing buttons on every blog post will enable your readers to share with other readers.

speech bubble to show that your readers want to leave comments on your blog post page

I guarantee your readers have something to say.

Don’t freeze them out by not giving them a place to comment on your blog posts.  They will thank you for it.

A comment feature doesn’t have to be complicated or difficult.

If your readers feel like they’ve been heard, they will return the favor and share your book with other readers.

word cloud for keyword content for blog posts

If you’ve done your SEO right, then you have a list of keywords that your blog posts are about.

Having this somewhere to be seen will help your readers to check out what other topics you have been talking about.

It’s also a fun thing to look at.


So there you have it.

4 things that your blog post page needs in order to be able to help your readers; search abilities, sharing buttons, commenting and keywords will help you to help your readers!!


Google Doesn’t Care…

Google Doesn’t Care …. if you are a writer, an author, a bookseller, an agent, a store, or a random blogger.

Google doesn’t care what you are as long as you follow the algorithms that it has placed.  This is SEO – Search Engine Optimization.  Everything we put into search has to be optimized for your best use.

But did you know that you can help your site to be placed better in the search engines?

You can update your author site with quality content, the speed your page loads, how active you are on social media, mobile friendliness, and don’t forget keywords.

Please note this is not everything you need to know for SEO Optimization, this is just to get you started.


You need to think about:

Quality Content:  You need content that is original, engaging, interesting and helps your reader.  Your readers come to your site to know more about you and your stories.  Just having links to Amazon is not enough anymore.

  • The Content Marketing Institute is one the go-to sites about content.  They help you to understand that you have to update your content.  Take a look at this article about the 11 ways to dominate the social scene with killer content.  You can adapt these ideas to your author site.
  • Longer content is becoming the better way to go according to


Formatting:  Behind the scenes is just as important as what you see on the screen.

  • Page Speed:  You have lots of pictures of your books, but did you know that those very pictures could be slowing the loading of your page when readers come to check you out.  Google is watching and takes note of whether or not your site loads quickly for your interested customers.
  • Mobile Friendly:  There are so many more people using their cell phones to reach the internet, that you have to think about whether your site can adjust to the different screens.
  • Descriptive Meta Description:  You cannot forget this part.
  • Title Tags and Alt Image Tags


Social Media:  You have to come up with a strategy that works for you.  Give me a call and I can help you come up with a strategy that works for you.


Keywords:  Keywords are important to remember according to the leading expert Heather Lloyd-Martin (  While we shouldn’t stuff our sites with keywords, we need to remember them when you are writing on your sites, your blogs, your interactions.

Another thing I found was that, Google would like you to do everything Google.  Signing up for Google+ and having an active, engaging account helps you in the search engines according

So if you update your content, remember your formatting, spend time on social media, oh and don’t forget your keywords, then you will be one step ahead of the rest.

I know this is a lot to think about.  Some authors really understand this, while some do not.  It’s okay.  This is why I am here.  Fill out the form below and I would love to help you get started on updating your site.



Do you even know that you NEED a Romance Copywriter?

As an author, you are familiar with the term copyright.  But are you familiar with the term copywriter?

Wikipedia defines copywriting like this:  “Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.”

Are you aware that you need to adopt the idea to persuasive language in order to promote your book?

Do you know that you need to be aware of the keywords that you are using and even how to use them?

Do you know anything about SEO?

Do you know how to write a landing page where you will promote and sell the wonderful books that you write?


I really hope that you know some about all of the above, because I am determined to bring the idea of copywriting to the Romance Industry.

Okay, I know that some authors totally get it.

Christie Craig has a facebook campaign where she posts funny quotes and anecdotes that I chuckle at every time.  Her personality totally comes through when you read them.

Christine Feehan has a marvelously written site with lots of promotion including youtube videos about her books.

Catherine Anderson has recently updated her website.  It looks awesome.

Karen Kingsbury has a inspirational blog that she sends out.

Deborah Cooke has an email campaign where she promotes her books.


These are just a few of some really great romance authors.  But what about the rest?


When it comes to the internet, there is sooooo much to know.  SEO, keyword tracking, email campaigns, twitter feeds, adwords, google analytics, web writing, pinterest boards, landing pages, promotional blogs, just to name a few.

Keeping up with the amount of information is daunting and time-consuming.


But that is exactly what I want to do.  I want to be able to help romance authors promote and sell their wonderful books that I love to read.

I want to be able to share the 4-U Formula about headlines, or the basic elements of a direct response letter, or the principles behind the 4-legged stool, or whether or not to use the classical approach or the charismatic approach.  There is so much in copywriting that can be adapted into the Romance Industry.  Romance authors are already immensely talented at writing a story, adapting any of the copywriting principles would be easy.


Okay, so who am I?  My name is Shental and I am an avid, voracious romance reader.  I have been lurking in the background watching and reading books from all of my favorite romance authors for years.

Here are some of my favorites:  Catherine Anderson, Robyn Carr, Susan Wiggs, Gina Robinson, Bobbi Smith, Dakota Cassidy, Christine Feehan, Dianne Duvall, Cindy Miles, Gena Showalter, Kerrelyn Sparks, Sharon Sala, B.J. Daniels.

I even created a hobby site where I promote their books.  I created this site because I couldn’t find the information that I was looking for on any site anywhere.  It is a content directory of the connections in the books about the characters and who they are and how they are related.

But I still noticed that many (I understand it is not all) author sites were still missing something.

Some were missing the persuasive language that it takes to actually convince readers to become buyers.

Some are not promoting their books.

Some do not have a strong online presence or understand the importance of social media.

And this is where I decided to use my schooling as a way to help.  Besides, I want to write.  So I took the AWAI online courses all about copywriting.  I have taken a few courses that will enable me to have the skills and training that I need to help romance authors shine.

But most of all, I am a romance reader.  I love to read romance.  I read when I am bored.  I read when I need to escape.  I read when I am stressed.  If I have found a good book, I read instead of making dinner. 🙂

Contact me when you are interested in starting a conversation.

Sign up for my blog on if you want regular updates about content stuff that authors and writers might need to succeed on the internet.

And thanks for listening.


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