At the base of everything that is done online, are the words that you write.
Your words will either convince your reader to buy your book or not. Your words will convince your reader to sign up for your site or not.
To persuasively write is at the heart of being a copywriter.
To be a successful copywriter, one must master the skill of convincing your ideal reader to buy your book, sign up to your newsletter, or download that freebie. These skills are found in copywriting courses. These skills are found in copywriting formulas that enable you to convince your reader to do what you want them to do.
Use copywriting formulas when writing website content
When I was trying to find more information about the books that I was reading, I found that not many authors had actual written content on their sites. Some even had little to no content at all. And I had to ask myself why. Why do some have a little content? Why do others have no content? Why did some have content that was so boring or unrelated that I wondered why it was there?
While I don’t have a complete answer, I do know that the answer lies in what is being written on your site.
At the core of everything online, it is words. The words can make us or break us. Why? Because words are the building blocks of everything that we do online. The words are the keys to being found.
I believe that if you change your online content to be more persuasive, or more entertaining, or more enlightening then more of your readers will want to tell the world what you are up to.
Use copywriting formulas in the content ingredients
Yes, each page needs to include certain things. Here’s a quick list:
- SEO title
- body copy
- bullet points (when needed)
- social share buttons
But within each of these things, you need to use copywriting formulas to write each.
Here are some examples:
Headline formulas in blog posts
Here are some examples that can be used in your blog posts:
- The beginner’s guide to ________________________ (identify what new readers should know about your series)?
- How many times have you read _____________________________ (the name of your book)?
- Before you read ________________ , read this post! (list your current book)
- 5 things I wish I had known about ________________________________ (list characteristics of main character)
These are some examples that you could use to make your blog posts more interesting for your reader.
Body copy formulas
Because your reader is already attached to you and your book, you have an advantage over other products out there.
You can take this formula and make sure to add the things that your readers already knows.
Feature – introduce your book again
Advantages – describe why it’s way better than other books
Benefits – describe what it’s benefits are
This formula seems to be a standard for many pages of body copy. Try it on your book pages of your site. See how it goes.
Use copywriting formulas in your content creation
Just slapping a bunch of words on your site for the sake of writing something, is not the way to create the content for your site.
You need to think about what you are going to say and how you are going to say it.
When you use a formula for a particular page, you have a greater chance of convincing your reader that your book is what they need to buy.
Let me give you a couple examples.
This stands for:
A is Attention: pull your reader onto your page by getting their attention.
I is Interest: engage your reader with new, unusual and interesting things about your book
D is Desire: use strong words so your reader feels compelled to buy.
A is for Action: Ask your reader to do what you want them to do.
This formula is ideal for an opt-in box to get them to sign up to your site.
This formula would be used when you write about your book on your page.
Stop your reader
Make them look
Convince them to act
Get the purchase
This one is another example of the order that you write your content on each page.
This one is a simple and easy to use. Should be really easy to adapt to your author site.
Your headline should not just slapped onto your page. Yes, you should include your keywords but you should also make sure that it:
- is your authentic voice. Your readers know that sound of your voice, so your online content needs to sound similar.
- is how you sound, naturally. If you change the “sound” of your voice, your readers will wonder who it is and why there is someone else writing.
- inspires curiosity. Capturing your readers attention is a primary objective of your marketing plan, so your headline needs to reflect that.
This is not a complete list at all. In fact, it is only a small part of what is needed for the content on the pages of your site.
But if you don’t have some sort of formula, you are just writing sentences. Formulas make it possible for your copy to be more than just words on your site. They give your site structure and purpose.
Call me if you would like help with the content on your site!!
Thanks for listening!!!
Your friend in romance,