Comparing Landing Pages to Landing Pages

Comparing Landing Pages to Landing Pages

Dear Author,

There are two schools of thought when it comes to defining a landing page.

The first one is a page that your visitor comes to onto your site, whether that be from social media or a Google search.

The second one is a page where you’re asking for only one action to be taken.  This is also called a squeeze page.

So let’s

Compare Landing Pages to Landing Pages

The first one to think about is on your website.

Website landing pages

Pic of landing pagesBasically, every page on your site is a landing page.  This means that any page that a reader can land on is a landing page.  If you think about it, this can be any page of your site.

Each page then needs to be written in such a way that when your reader lands on it, they will understand what the page is about.

Let’s identify what needs to be on a landing page.

Headline

Each page should have a strong, compelling headline.  You need to tell your reader exactly what your page is about.  Your headline can be the title of your book.  It can also be something about your book that would excite your readers.

Sales Copy

As an author, you can tell me why your book is so awesome.  You can sell me your book.

This is what sales copy, or copy, or the words on your site are.

You need to convince your readers that your book is the next book they need to read and why.

That means that you have to tell me about your book.

Let me know if I could help.

Book Images

Adding pictures of your books is the best way for the reader to know what it looks like.

Because whether you like it or not, your book will be judged by it cover!!

Reader Reviews

When you add reviews of your books right on the pages of your site, you help new readers to know if your book has been liked by other readers.

You could also have a link to your book pages on Amazon when you have too many to add to your site pages.  That way your new readers will know more about your book before they buy.

An offer

While you can’t set Amazon prices, you can run different marketing campaigns that will benefit your readers.

When you are doing that, make sure it is on the pages in question.

Calls-to-Action

Your calls-to-actions will be your “buy now” buttons to take them to Amazon, Barns & Noble, or wherever.

But you can make them more appealing by changing the wording of the button that is used.  Or you can have such compelling copy that they can do nothing but get your book.

 

 

Squeeze Landing Pages

Pic of landing pagesThe biggest difference with Landing pages that are Squeeze pages is that they are one page, one offer action pages with no distractions anywhere else on the page.

Think back to the last time you signed up for something that was on a page with only a simple statement or question and a “sign up” button.  That is a landing page.

 

What you need to remember is that landing pages are always working for you.  They are up and running 24/7.  If they are formatted properly, they can help you sell more of your books.

You need to have landing pages that will deliver results.  This is essential to growing your following while turning more occasional readers into devoted buyers.

 

You could take this one step further and say that…

what will you say on your website pagesEvery website page must have…

….a purpose.  Ask yourself the question:  How will this page help my reader?

While your books don’t give your readers a tangible benefit, you do give them a benefit nonetheless.

And at times that benefit can be bigger and stronger than anything you can hold in your hand.

….a message.  Each page needs to share what the underlying message is that you are trying to share.  And for some authors, this can be pretty deep.

Let me give you an example.  My fav book of all time is Jude Deveraux’s Knight in Shining Armor.  Loved the book, totally recommend it.  But in the back of the book, there is a blurb from Ms Deveraux telling us that the book is about alcohol addictions.

This is the type of thing I, as a reader, am asking you to add to your site!

….awesome pictures.  Every romance reader out there has pictures in their heads of their favorite characters.  If you provide that picture for your reader, think of how much more appealing your site would be!!!

….an objective.  If your purpose if fulfilled, then what is your reader to do next?  Thought needs to go into what the next step should be for your reader.  Most likely it will be to buy your book, but it might be something else too.

There is, what marketers call, a funnel that you need to lead your readers through.  This funnel will lead them from an occasional buyer to a devoted reader that buys everything that you send out.

….a call-to-action.  This is the words that you use to tell them what to do next.  Usually this in a button or a text link format.  Yes, it could also be the button to send them to Amazon.

 

Take the time to go through your site, page by page, to make sure that each page is defined and formatted accordingly.  I know it takes time.  I am still working on mine!!

Let me know if I can help you make your site awesome.

Your friend in romance,

Shental

9 pages every author needs on their site

Dear Author,

Your website is a biggest part of your online business.  And there are certain pages that you need to make your site function like you want it to.

Here are:

9 essential pages to include

 

What to include:

Yes, you need to showcase your books, but if you don’t give each page on your site more value then just your book, your readers will go elsewhere.

 

Home page or index page

Your home page is most likely the first page your readers will see when they put in your name into the search engines.  This page needs to introduce yourself to your reader and then show then where the can go to see your books.

This page needs to be clear on what type of books you write and how they can sign up to hear more from you.

 

 

About page

Your about page is where you can really show off as an author.  This is the page where you can give your achievements and the different associations that you are a part of.  You can share the hows and whys you became an author.

 

Contact page

Having some way to have your readers contact you is vital in knowing what they like and dislike.  So whether or not you have a moderator take care of the email, your readers like to be able to reach you.

 

All books page (products page)

Your products are your books.  Have one page that shows all that you have to offer.  Then link this page to the individual book page.  This helps your reader to know

 

Each book series can have its own page

While you could put the list of your book series on your All Books Page, if you choose to give each book series its own page, this gives search engines your book series keywords.  Your book series name is an essential keyword to being found in the search engines.

 

Each book gets its own page

Each book needs to have its own page to showcase that book.  Details about the creation of that book and the research that you have done for that book can be included on that page.

 

Blog page

Do you write a blog for your readers?  Make sure there is a direct page to the daily/weekly/monthly blog that you do.

 

Testimonial page (reader reviews)

Other readers like to know what other readers have to say about you and your books.  Include these on your site to increase your credibility and to show that your stories have been enjoyed by others.

 

Media page

As you become more successful as an author, having a separate page to show your professional pic and portfolio helps readers to know what you have accomplished.

 

 

 

Each page should not…

Look different

Each page on your site needs to have the same look and feel.  You need to have consistency flow from page to page.  The look and feel and tone of your whole site is the brand that you have created.  This should be noticeable across all platforms.

Have hidden navigation

Your readers want to know where to go when they get to any particular page.  You need to guide them along the way using calls-to-action and text linking.

NOT have social media buttons

Having your social sharing buttons on each page helps your readers to share each of your books with whichever platform they choose.  If you have this one page, your readers have to dig to find how to share your books.  And if it takes more work for them to do, then they most likely won’t share anything at all.

Be sitting alone

Each page needs to be connected to another page or even better, several pages on your site (this would include outbound links as well.)  Google likes to see your pages connected.  This helps for Google to connect with the pages that you want connected.  Don’t let this just happen.

 

 

Each page on your site needs to be clearly thought through and planned.  Don”t throw any page up just for fun.  Have a plan.  Give me shout if I can help.

Your friend in romance,

Shental

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3 Essential Keywords in your Content

3 Essential Keywords in your Content

Anything that you write online is considered copywriting.  Your keywords are an essential part of that copywriting.

Knowing how to write them, how to make them most effective is essential to being found online.

Knowing where to put them on your website pages will help you help your readers to find you.

3 Essential Places to Add Keywords in your Content essential keywords in your content

There are 3 essential locations in your content where keywords will help you:

  • In the copy on your site.
  • In your social media.
  • In your email.

Keywords in your copy

The internet is fueled by the keywords that searchers put into the search engines.  But where do you put them?

First, think about what your keywords should be.  Your keywords are your names of your book, the name of your book series, and maybe even the name of your characters.

For a more in-depth look at primary and secondary keywords.

There is a difference between short keywords and long-tail keywords.  We know that keywords are the words that you use to describe the content on any page of your site.

There are…

Short keywords

These are one or two words that identify something.

As an author, these keywords are:

  • the names of your books.
  • the names of your book series.
  • the names of your characters.

Long-tail keywords

These are longer than 2 keywords that are put together to identify something.

There are many combinations of keywords that are out there.  But you have it lucky!!

There is no one fighting over your keywords.  They are yours and yours alone.

How is this possible?

It is possible because you are the only one who connects those words together.

Yes, there might be another author or a person who has the names in your book, but once you put them all together, you have a long-tail keyword that is exclusively yours!!!

How cool is that!!!

When you know what they are, now you can take the time to add them to the right places on your site.

So what are those right places?

Keywords need to be found in:

  • Your URL – when each book has its own page, then the URL can become the name of the book or book series.
  • Meta tags – make sure that the back ground info knows what each page is about.  This helps in search engine rankings.
  • Headlines and subheads – each page needs a title.  This helps search engines, but it also makes sure that your reader knows that each page is about a certain book and not another.
  • Body copy – adding keywords to the body of your page helps the reader to know more about your book.  This is where long-tail keywords can have the most effect.
  • Calls-to-action – where appropriate, you can make a keyword or similar word be used for the CTA.

 

 

Now let’s think about…

Keywords in social media

What are your keywords in social media?  Keywords become hashtags in social media.  So any keyword that you have on your site, you can use in a post on Facebook, or a tweet on Twitter, or a post on Instagram.

You can take your keyword, like the name of your book and make it into a hashtag.

Doing this allows you to see who is using that hashtag/keyword and what is being said about it.

I can guarantee that a fan out there has created a hashtag out of your name.  And if they haven’t, take the time to do this for yourself.

This will enable you to see what is being said about you and your books.

Take a peak at this article about hashtags.  Or even download this pdf about hashtags!

 

Keywords in your email

While Google doesn’t track email near as much as everything else.  It does track what links go back to your site and what words were used to link it.

When you add the link to a certain word, you are telling Google that that word is important and it should pay attention to it.

So decide carefully what words you want them to be.

 

So there you have it.  Keywords need to be thought about and strategically placed on your site.  Don’t just slap them on.  Develop a strategy to add essential keywords to your content.

Give me a call if I can help.

 

 

6 essential content elements

Dear Author,

One of the biggest things that you will have to do is make sure that your content, on your site, is what your readers want to read.

Your content can help you or hinder you.

 

I have been a romance reader for forever.  And when I was researching the books that I was reading, I found that many authors had very little on their sites when it came to content.

This is, in part, why I decided to take a copywriting course.  I wanted to help you have the content that your readers want on your site for them to enjoy.

It is also why I created my own hobby site to give readers some more information about the books that they are reading.

 

So now I scour the web looking for articles that might benefit you.  Articles about content creation, email tips and understanding your analytics.

I found an great one about content called Is your content good enough?  6 Questions to find the answer.  This one is written by Neil Patel, from Quicksprout.

Here are the questions that he gives:

  1. Does it have real purpose for the right people?
  2. Are your claims backed up with credible sources?
  3. Do the images add more than just breaking up text?
  4. Do you have competition?  And is yours the best?
  5. Are your title and opening gripping?
  6. Is your content optimized for the average reader?

 

Now like all the articles that I have read, I will adapt this one to fit being an author.

So here are ….

6 essential content elements to add to your website

Please keep in mind that you will think your content is wonderful.  It’s okay to be biased!!

But it might be a good idea to have your site analyzed to see how you measure up with other authors in your genre.

 

When that is not possible, having a checklist is a good option.

Question #1:  Does it have a real purpose for the right person?

Does your book serve a purpose to your reader?

This is where you get to be lucky.  Your readers are coming to find you right off the bat.  They have found your book and want to know more.

Now all you have to do is make sure that you give them content that they will want to read.  Keeping in mind that your website is not the same as your book.  You have to add different things to your site then you added to you book.

There are several things that you can add that will give your readers extra stuff to read and do.  Such as:

  • extra research that you did for each book
  • character sketches of your characters
  • family book tree (give me a shout if you want to what I mean by this)

 

Question #2:  Are your claims backed up by credible sources?

Are your books loved by other readers?

What does that mean?  Well…

In the world of marketing, when you sell a product you need to show that it is a viable, useful product that others have used and benefited from.

This might be hard with books, but if you think about what reading romance books gives the loyal reader.  Think about the benefits.

Reading books does have benefits.  I could give you several, but the biggest one would be that reading romance books, helps to keep our own dreams alive.  And who would want that.  I know I would.

That benefit alone is what pulls a lot of people in for all sorts of products, not just romance books.

So you need to ask your loyal readers to write a testimonial for you.  If any author contacted me and asked for one, I would in a heart beat.

 

Question #3:  Do the images add more than just breaking up the text?

Do the images add value to your story?

This one should be an easy one.

But I can count to a small number of author sites that actually have more than just the picture of their books on their site.  And I have to ask myself why?  Why do you NOT add more?

I am hoping that I can change that.

You know that pictures can tell a story.  And you just might have a picture of someone that fits your thought process for the characters that you have.  So why not add this pic to your site?

Please add this picture to your site.  I KNOW that other readers will love to be able to put a face to your character.  And if it is done for them, they are more likely to share that with their network of people.

 

Question #4:  Do you have competition?  And is yours the best?

Do you know your competing authors?  Does your site outrank theirs?

You obviously are not the only romance author out there.  But if you don’t do something to stand out and be different, then you will be just another author.  And I know that you don’t want that.

I can tell you some authors that really do stand out, in each sub-genre.  If you take a look at theirs, you will see that they have a ton of other things that they are doing on their site.

There is more than just the pictures of your books.

Do you have:

  • a special group or page just for your readers?
  • an active email group that gets extras all the time?
  • things for your readers to do or play on your site?

These are just some ideas that I have seen out there.

 

Question #5:  Are your title and opening gripping?

Do your titles and opening statements catch their attention?

This takes us into marketing tips and tricks.

Your site needs to be put together differently than your book.

Your site should be the hub of your author business.  It should have all sorts of other things that your readers want to read.

And each of those things has a format and technique to them.  Your pages and articles and blog posts all have to have headlines that pull your reader in.   When they are pulled into your site, you have more a chance of convincing them of buying your book then if you just had an ad.

Headlines are the first thing that any visitor is going to read.  They will check it out, and if it isn’t up to snuff, then they will move on.

I redo my headline as least three times each time I write an article.  It is not easy, I know, but don’t shirk this.

 

Question 6:  Is your content optimized for the average reader?

Is your content optimized for your readers to find you?

This now takes us into SEO stuff.  I have found that not many authors actually have their sites optimized.  Let me know if you would like to have your site analyzed.

Having your site optimized means that you have your keywords clearly defined.

Defined in your

  • headlines
  • subheads
  • emails
  • pictures/images
  • blogs posts
  • tweets

And they are working for you and helping you.  Not hindering you.

Let me say thing again – KEYWORDS ARE ESSENTIAL to being found organically!!

 

Is this everything that you need to remember?  No, not by a long shot.  But it does give some essentials to get you started.

I go through this list, as well as other, every time I am about to publish something.  You should too.

Let me know if I can help!

 

<3 S

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16 smart SEO tricks to help readers find you

Dear Author,

Learning how to optimize your site pages needs to be a high priority if you would like to be found in the search engines.

Even though Google is pretty smart, you can help it along by making sure all the right things are in the right places.

Here are

16 SEO factors to help your reader find you

Search Engine Optimizaition.

While it sounds really hard, is not.  Although it can be a challenge to make sure you have all the pieces are in place.

What you need to do is think about what words your readers are going to use to find you.  And then put that onto your page.

 

I found a great infographic by an influencer that I follow.

His name is Brian Dean.  He is the founder of Backlinko, a training hub for digital marketing pros.  You can learn a lot from him.

Take a look at the infographic if any of what I am going to share doesn’t make sense.

Here are the points that Brian gives us:

  1.  Use SEO-friendly URLs
  2.  Start title with a keyword
  3.  Add modifiers to your title
  4.  Wrap your blog post title in an H1 tag
  5.  Dazzle with mulitmedia
  6.  Wrap subheads in H2 tags
  7.  Drop keywords in first 100 words
  8.  Use responsive design
  9.  Use outbound links
  10.  Use internal links
  11.  Boost site speed
  12.  Sprinkle LSI keywords
  13.  Image optimization
  14.  Use social sharing buttons
  15.  Post long content
  16.  Boost dwell time

 

While just having this list would help any webmaster, I would like to share with you how your reader looks for you as an author who writes the books that they LOVE to read!!

 

SEO-friendly URLs

As a reader, I am going to put the title of your book into Google and see what comes up.

Please know because Google is really smart, your site is probably going to show up on the search pages, but if you helped Google, your site will be ranked better.

Why?

Because Google puts more stock in the first 3-5 words in your title.  If your title of your book is in the URL, your reader will find you even faster.

 

Don’t:

www.yourauthorname.com/p=123

or www.yourauthorname.com/6/25/16/284758594037

Do:

www.yourauthorname.com/yourbooktitle

or www.yourauthorname.com/yourbookseriestitle

 

Keywords in title

Your title is the most essential word(s) on your page.

Brian Dean says “the closer the keyword is to the beginning of the title tag, the more weight it has in the search engines.”

You are lucky,  Your book name is your title.  You just need to make sure that the search engines know EXACTLY which one you mean.

Because if you don’t tell Google, Google will take something and make it the title tag.

 

Modify your title

As an author, you know how important some words are to the telling of your story.

The same can be true of how your book is received.  Is your story the “best” story, the “greatest”, most “engaging”, “captivating”, whatever it is, those words can be used to help your site be found better.

 

Define your title with H1 tag

The H1 tag is what defines what your title is.  Make sure it is added to the meta data of your post.

When I was doing full site analysis’ of several author sites, I found that this is one of the main thing that was missing from their sites.  It is a small thing, but still a big enough thing that you need to add this.

I use WordPress for my site, and it is really easy to make sure the H1 tag is added.

 

Add Mulitmedia

Okay, I am going to come to you as a reader and a fan for a minute.

Please, please, please add more content to your sites!!!

Don’t get me wrong there are some authors that have some awesome sites filled with tons of things to do and extra thing to read.

But the vast majority don’t add anything extra to their sites.  It makes it really hard to want to come back and really hard to even want to sign up to your newsletter

This could be in the form of videos, music, other pictures.

Making your site more interactive, will be a bonus for your readers and make you more shareable.

 

Subheads use H2 tags

Just like title need the H1 tag, subheads need the H2 tag.

This could be anything that is related to your story, your characters, the places in your story.

Let me give you an example:

<H1 name of book>

This blurb is about the book

blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb

<H2 name of main male character>

Add a blurb about the main character – this could be some research that you had to do for him or a character sketch of him

blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb

<H2 name of main female character>

Add a blurb of the main female character, just like what was done for the male character

blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb blurb

 

Add keywords into the body copy and LSI keywords

I am going to join two of his points here.

What are your keywords?

  • your name is the MAIN main keyword + author
  • subgenre
  • book series name
  • book title
  • main characters
  • secondary characters
  • places they live
  • places they go to
  • plot line

 

LSI keywords are the synonyms of your main words.  So they would be:

  • novel
  • story
  • heroine
  • hero

Google is smart enough to know what each of these mean and how they can be connected.

 

Mobile Friendly

While many authors actually get this one, there are still some that don’t realize that your reader is going to be standing in the library or bookstore with her phone in hand looking up your site.

If she can’t get onto your site, she will most like just walk out without your book.  Think about that.

Take the time to make your site mobile friendly.

 

Outbound links and inbound links

While every author thinks that they are the best, if you reference others and link to their site, Google will reward you for this.  Google will consider you an authority and boost your ratings and bring you more traffic.

More traffic means more readers will find you.  More readers finding you means more books will be sold.  More money for you.

 

Inbound links are even more important than outbound links.

When you have a reputable site, like a successful reviewer or a news media link to your site, Google will help you by sending more readers to you.

 

Internal links

As an author, your books never get old.  Really truly.  They are timeless.  And this is a unique thing to just you authors.  Your books will always be new to some new reader and as the generations pass, more will become readers as they grow up.  How lucky are you.

So to help your readers remember older books, link to them in new blog posts, newsletters, tweets on Twitter or posts on Facebook or Instagram.

And when you do this, it will help you get eyes on all of your books and not just the most recent ones.

 

Site speed

No matter how successful you are, if your site is NOT user friendly, your readers won’t be impressed.  What will they do if they aren’t impressed – ABSOLUTELY NOTHING.

They won’t share your post.  They won’t tweet out your new book.  They won’t help your stuff get out there.

And that is what you want them to do.  Share your stuff so your books get in front of more readers, so more readers will buy your books.

 

Image Optimization

Putting a description to your pictures gives Google another clue as to what your page is about.

It is also one thing that I found horribly lacking in the audits that I did on several sites.  I found that on some sites, there was hundreds of pictures that had no identifying words to them at all.  Whether they are in the front data or the back data (meta data).

Google likes it when you give everything a name.  Why?  Because Google speaks in words and symbols.  It’s humans that speak in pictures.

 

Social sharing buttons

While Google may speak in letters and numbers, it is people that share what you have written.

If you have written something worth sharing, it will be shared.  If you don’t it may not affect your rankings but it will affect how many people see your book.

Make it easy for your readers to share.  Put the buttons right near the top of the page, above the fold.

 

Longer content

This is the longest blog post that I have written.  And apparently long post content ranks higher than shorter content.

Brian says you should aim for 1000+ words for each blog post you publish.

Now I am still working on this for this site.  But I bet I could come up with a whole lot more when it comes to your books.

 

Let’s get your readers to stay on your page

Do you know your stats well enough to say whether or not your readers actually stay on your site and look around?

Do you know what content is most liked, most hated?

 

Let’s give your readers more content that they will love to read, love to share, and love to have.

Quality content comes in indirect ways, such as:

  • repeat visits from readers
  • chrome bookmarks
  • time on site
  • how long they stay
  • Google search of your books.

Each of these ways will help Google to see you as an authority of your books!!  Because we know you are!

Comments will also help your site to be found better.

 

Now it is time to take your site to the next level.

Give me a call when you are ready.

<3 S

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Give readers the content THEY WANT

Dear Author,

If you are going to be truly successful online, you have to serve your target market.

That means giving them what they want.  You have to give them content that they want on your site.

 

As an author, I know that you have these stories, these characters, living inside of you, just waiting to get free.  And you can do nothing else but tell their story.

And you should tell their story.  Get it out of you.  Write it down.  Share it with the world.

 

This is where you have to stop being an author and become a marketer if you want to sell your books.

You must write your content to satisfy your reader, not you.

Why?

Because writing online is different than writing a book.

When writing online you have to appeal to the audience that you want to reach.  This audience is your readers.

Now, you do have it lucky.  I’ll explain in a minute.

 

I found a great article from Copyblogger that gives us ideas on how to write content that is remarkable and effective.

These are the points that they give:

  1. Effective content educates
  2. Effective content has personality
  3. Effective content has a great headline
  4. Effective content keeps SEO in mind
  5. Effective content puts the reader first

 

They said that content educates.

I agree.  Your content has to be useful.  But content can also entertain and inspire.

Your books educate and entertain and inspire

And that is a HUGE bonus – for you.

You have this amazing romance story that pulls at your readers heart strings.  That pulls at them enough that they keep coming back for more and more.

So do you not only entertain your reader, you inspire them.  That is how you are lucky.

With a few tweaks, your online content can be just as amazing as your books.

 

Let me give you some ideas on how you can entertain your readers on your website.

Ask yourself, why do my readers come back for more and more of my stories, my romance stories.

Your readers fall in love with your characters, so give them more of your characters.

What do I mean?

Let me ask you a question.

Do you find a muse that looks like the character that you are writing about?

Do you create that character in your mind with likes, dislikes, characters flaws, good qualities, and such?

Did you do any research about the places that you have your characters based in?

Do you create a whole city for your story?

Do you create family dynamics that go along with your story (or stories).

Do you create a whole family that becomes a book series?

 

If you can answer any of those questions then you have more content to add to your site.  The answers are what your readers would LOVE to know about your stories.

 

 

They said that content has to have personality.

Your story drips of your personality

Whether or not you intentionally put yourself into your story or not, you do.  You have a unique writing style that noone else can duplicate.

Take that same personality and put it into the research that you had as extra on your site.

Describe what you do to write, where you write.  What you do to overcome writer’s block.

If you add more than just your story stuff into your content, your readers will get to know you as well.

Why?

Because if your readers love your story, they will already LOVE you!!

 

 

They said that content needs to have a great headline.

This is where you have to start thinking like a marketer and not an author anymore.

Your headline needs to catch their attention

When you catch their attention and pull your reader into your online content, they will stay and read more.  If they stay and read more, you have a chance to make them buy another one of your stories.

This is online marketing.

The whole point behind online marketing is to make a sale.  You, selling your books.

It starts with the headline.

Make your headline:

  • grad their attention
  • create curiosity as to what your book is about
  • evokes an emotional response
  • tells them what they are going to get when reading your book
  • be believable

There is so much that goes into a headline.

I am still working on mine!!

 

 

They said that effective content keeps SEO in mind.

Having some knowledge of Search Engine Optimization will help your site to be seen more often by more readers.

SEO + Quality content = Content that gets read

What is Search Engine Optimization?

Simply put, it is the formatting of the words that you put online, put in such a way that they will be noticed and shared.

I know, that sounds more complicated than it needs to be.

Let’s just break it down a bit.

Keywords.

Keywords are the first thing you need to remember.  Keywords are the words that you put into the search engine, like Google, to find something that you would like to find.

The words that you want to be found for are:

  • your name.
  • the name of your books
  • the names of your books series
  • but you can also make it that you are also found for the names of your characters.  You made them unique.  Use that to your advantage.

 

There is also analytics.  Do you use your Google analytics to be make informed marketing decisions?  Do you use that data to know what your readers like the most?  This can help you to convert more readers.

There is also copywriting techniques.  When you use the proper techniques, you “sell” your book to your readers.  It wouldn’t take much.  Your readers are already devoted.

This also means using modern email marketing strategies.  When using the right email strategies to nurture your reader, you will convince more of them buy more of your books.

 

 

They said that you have to put your reader first.

Most authors will say that they just had to write the story, that they had these voices talking in their heads that they just had to get out.

So your story is not for your readers.  Even though it is!!  (I know, complicated).

So…

Online content should be written with your reader in mind

It is a physical person that will buy your book.

When you follow some proven modern marketing techniques, you will nurture your reader into them buying again and again.

When done right, you will have a dedicated, loyal following that will buy anything that you send out.

And if you have a large enough following, you will not even have to market your book anymore.  They will do the work for you.

 

On a personal note.  I am still learning these techniques.  I am learning right along with you.

My goal is to make sure that you have the most largest, most devoted following so that all you have to do is say: “Hey I’ve written another one” and they will come running!!

<3 S

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Keywords Made Simple

Dear author,

I will be the first to admit that the whole idea of keywords is daunting and time consuming and even a bit scary.

But I have come to realize that keywords are VERY important.

Important to your online success.

Important to your being found in the search engines.

Important to your book being found by new readers.

As an author of a bestselling book, you have something that not many others have!

You have a loyal following that will use ALL sorts of words to find you.  You need to define them, so they will find you.

Here’s an example.  One of my favorite book series is about James and Claire.  Now I don’t always remember the authors name but I will remember the characters and I will remember their story.

This is the Outlander Series by Diana Gabaldon.

 

So let’s …

Define your primary keywords

When you have your keywords defined, than your site will come up in a Google search letting more readers find you.

When you have more than just your primary keywords defined, than the chance of having your site come up on a higher Google page.

 

Before we get into what your keywords are, let’s talk about what keywords can do for you.

Keywords are what fuel the internet.  It is what you put into the Google search engine to find that thing that you are looking for.

When you use the right word, you will have more readers come to your site BECAUSE they found your site using keywords that you took the time to define.

When you choose the right words, a reader will be so excited by your post that they will send it to their circle of people (this gives you the chance to build your tribe bigger).

When you define the right words, readers will be able to find you, especially when they forget your name!

 

So where do you find the right words?  If you couldn’t guess it, it is by understanding what copywriting is all about.

Copywriting is speaking your audience’s language in such a way that they will be convinced to buy whatever you are selling.

And you are trying to sell your book.  Using keywords, that your reader will think of and use, is what you need to figure out.

 

Primary keywords

The keyword that is your main keyword can also be called your foundational keyword.  This is your name.  Your name is who you are defined by.  Your name is the name of your author business.

Yes, your name is a keyword.  But your name is not the only keyword that you need to use.

Here is a list of what is your primary keywords should be:

  • your name + author or bestselling author
  • the title of your book
  • the name of your book series
  • the names of your main characters

 

Secondary keywords

These ones are just as important, maybe even more so.  Why?  Because you will have more secondary than primary.

  • the subgenre your book is written
  • details in your story that are unique and identifiable
  • type of romance it is (M/F, M/M/F, etc)
  • time frame of your story
  • the name of your secondary characters, each of them

 

Each of these are keywords that you need to make sure that you have in certain places on your site and in your newsletter or blog.

 

Where do you use keywords?

Keywords should be used in your URL.  Yes, your main page is www (dot) author_____________ (dot) com.

But what about the other pages.

Each page will have a unique URL, this is where you use your main keywords.

Using things like:

  • www (dot) author_____________ (dot) com/yourbookseriesname/
  • www (dot) author______________ (dot) com/yourbookname/

 

Then in the body of your page, you would include the secondary keywords as you describe what you page is all about.

Each paragraph is going to about one of the books.  That is where you will want to use some of your secondary keywords.

 

When I was researching authors on my own, I found that not many authors knew to add any secondary keywords.  Sure they figured out that you needed to ad their book list.

But not many of them thought about taking it further.

This is what I would like to help with.  This is what you can do to be found better in Google.

When you have as many keywords and variations of your keywords on your pages, then Google will give you a good ranking and more readers will come to your site.

I want to help you help Google.

<3 S

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The Blog post checklist to boost your SE ranking

Dear Authors,

Let’s talk about content.  Your content.  The content on your site is soooooo important.

It is what you use to convince your readers to buy more of your books.

Yet, there are many author sites that have little to no content on their sites or the content is not formatted to make a lowly reader want to buy your book.

 

Ya see,  I want you to be found.  You write these amazing stories.  And I think everyone should read them.

But how well are you being found?  Okay, I know that some of you do have a loyal following.  And to you that might be enough.

But what about all those other readers that haven’t heard about you, about your story?  Do you want to reach them too?

Let me show you what you can do.

 

There are:

3 ways to optimize your content so your readers find you

There are things you need to think about before you write your online content.

Then there are content ideas to actually share with your readers.

And even more, there are some additional tricks that you could do after you have finished before you hit publish.

 

Let’s talk about the:

5 things to include before you even start writing

  1. Title tag.  This is the most important element of SEO.  They indicate the relevancy of your post.  It is best to keep it to 60 characters or less, that way when Google puts your post in search engines (SERP), the whole title is included.
  2. Meta description.  This is the small snippet of text that is presented in the search engine results.  If you don’t tell Google what to take, they will take the first part of your blog post.  This needs to inspire readers to click on the post all about your book.
  3. Keywords in the post.  Keywords fuel the internet.  There are primary keywords and secondary ones, both help your readers to find you.  So you need to add them naturally to your post.
  4. Related keywords.  These are your secondary keywords.  When defined, you are then able to be found by them as well
  5. Heading.  Your heading needs to have the H1 header tag attached to it.  I can’t tell you the number of audit reports that indicated the header tag is missing.

I know it’s a lot to think about.

But Google doesn’t care if you are an author or bookkeeper or a movie star.  It’s algorithms will only rank those that follow what they set out.

So let’s get your site ranked better.

 

The next thing you need to think about is:

9 ways to engage your online reader

Engaging your reader online is different than how you engage your reader in your story.

Most authors will tell me that it is the characters need to tell their story and they are just the mouthpiece.  And I believe that.  There are some amazing stories out there.

But when you write online, you need to write to the reader that will buy your story.

So that means that you have to include certain things that will entice them to read your online content.

  1. Secondary Headline.  You should be filling your headlines with your keywords.  Your keywords are what fuels the internet.  Adding your keywords to your headlines and your subheads (and define them in the meta data), will increase the number of readers that find you.
  2. Feature an Image.  Pick an image to feature in your post.  Why?  Because posts with images are more likely to get shared.  (I am still working on this one!)
  3. Subheads.  When writing content, you need to break up the content with subheads so your post becomes much more scannable.
  4. Lists.  When reading online, you need to make it easy for them to read your content.  A list is very scannable.  Include one when you can.
  5. Formatting.  Notice how I have bolded some things and made subheads.  This is formatting that you can do to make your content stand out.
  6. Links.  You need inbound and outbound links to grow your credibility online.  Link to your own pages as well as others.
  7. Quotes and mentions.  I know your site is all about you and your books, but when you mention others, and link to their stuff, it helps to build your social credibility.
  8. Call to action.  Calls to action are showing what your reader needs to do next.  You need to be telling your readers what they will be wanting them to do.
  9. Author box.  Just like you know the importance of writing your name on your book, having your name on your online content will help with social media and conversion benefits.

 

Now it is time to think about things after you are finished your post.

You can take your content to the next level when you add:

6 tactics to make your content even more compelling

  1. Other images.  Adding extra images will help to make your site even more appealing to your readers.  Think of actors or models or your next door neighbor who looks like your characters.  Add those pics.  Your readers will love having a visual representation of your characters.
  2. Video.  Creating a video takes your pictures to an even higher level.  Videos make your readers stick around for a while on your site.  A great thing for you.
  3. Slideshare.  Slideshare is an even more of an upgrade to your content.  This is when you create a presentation of your post and upload it to your site.
  4. Click to tweet.  This is when you give your reader the ability to share your content with just one or two clicks.  (I am still learning how to do this).
  5. Lead magnets.  Don’t forget to add a lead magnet to your site, offering a valuable something, to give to your reader.  This is a great way that you can build your email list.

 

The search engines are smart.  Smart enough to know what you are trying to say.

But you have to actually create and publish content on your site for the spiders to do something about it.

You will be rewarded for having good, quality content on your site.

Your reward?  More readers finding you.

Give me a shout if you would like to chat.  I can help you find content that you didn’t know you had.

<3 S

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