Comparing Landing Pages to Landing Pages

Comparing Landing Pages to Landing Pages

Dear Author,

There are two schools of thought when it comes to defining a landing page.

The first one is a page that your visitor comes to onto your site, whether that be from social media or a Google search.

The second one is a page where you’re asking for only one action to be taken.  This is also called a squeeze page.

So let’s

Compare Landing Pages to Landing Pages

The first one to think about is on your website.

Website landing pages

Pic of landing pagesBasically, every page on your site is a landing page.  This means that any page that a reader can land on is a landing page.  If you think about it, this can be any page of your site.

Each page then needs to be written in such a way that when your reader lands on it, they will understand what the page is about.

Let’s identify what needs to be on a landing page.

Headline

Each page should have a strong, compelling headline.  You need to tell your reader exactly what your page is about.  Your headline can be the title of your book.  It can also be something about your book that would excite your readers.

Sales Copy

As an author, you can tell me why your book is so awesome.  You can sell me your book.

This is what sales copy, or copy, or the words on your site are.

You need to convince your readers that your book is the next book they need to read and why.

That means that you have to tell me about your book.

Let me know if I could help.

Book Images

Adding pictures of your books is the best way for the reader to know what it looks like.

Because whether you like it or not, your book will be judged by it cover!!

Reader Reviews

When you add reviews of your books right on the pages of your site, you help new readers to know if your book has been liked by other readers.

You could also have a link to your book pages on Amazon when you have too many to add to your site pages.  That way your new readers will know more about your book before they buy.

An offer

While you can’t set Amazon prices, you can run different marketing campaigns that will benefit your readers.

When you are doing that, make sure it is on the pages in question.

Calls-to-Action

Your calls-to-actions will be your “buy now” buttons to take them to Amazon, Barns & Noble, or wherever.

But you can make them more appealing by changing the wording of the button that is used.  Or you can have such compelling copy that they can do nothing but get your book.

 

 

Squeeze Landing Pages

Pic of landing pagesThe biggest difference with Landing pages that are Squeeze pages is that they are one page, one offer action pages with no distractions anywhere else on the page.

Think back to the last time you signed up for something that was on a page with only a simple statement or question and a “sign up” button.  That is a landing page.

 

What you need to remember is that landing pages are always working for you.  They are up and running 24/7.  If they are formatted properly, they can help you sell more of your books.

You need to have landing pages that will deliver results.  This is essential to growing your following while turning more occasional readers into devoted buyers.

 

You could take this one step further and say that…

what will you say on your website pagesEvery website page must have…

….a purpose.  Ask yourself the question:  How will this page help my reader?

While your books don’t give your readers a tangible benefit, you do give them a benefit nonetheless.

And at times that benefit can be bigger and stronger than anything you can hold in your hand.

….a message.  Each page needs to share what the underlying message is that you are trying to share.  And for some authors, this can be pretty deep.

Let me give you an example.  My fav book of all time is Jude Deveraux’s Knight in Shining Armor.  Loved the book, totally recommend it.  But in the back of the book, there is a blurb from Ms Deveraux telling us that the book is about alcohol addictions.

This is the type of thing I, as a reader, am asking you to add to your site!

….awesome pictures.  Every romance reader out there has pictures in their heads of their favorite characters.  If you provide that picture for your reader, think of how much more appealing your site would be!!!

….an objective.  If your purpose if fulfilled, then what is your reader to do next?  Thought needs to go into what the next step should be for your reader.  Most likely it will be to buy your book, but it might be something else too.

There is, what marketers call, a funnel that you need to lead your readers through.  This funnel will lead them from an occasional buyer to a devoted reader that buys everything that you send out.

….a call-to-action.  This is the words that you use to tell them what to do next.  Usually this in a button or a text link format.  Yes, it could also be the button to send them to Amazon.

 

Take the time to go through your site, page by page, to make sure that each page is defined and formatted accordingly.  I know it takes time.  I am still working on mine!!

Let me know if I can help you make your site awesome.

Your friend in romance,

Shental

3 Pieces of a Well-designed Book Page

3 Pieces of a Well-designed Book Page

Dear Authors,

Let’s face it, product pages are boring.  But every business out there needs to have a product page.

You’re no exception.  You need a page where you can show your books and you can convince a reader to buy your books that you’ve worked so hard to write.

Your product pages are your book pages.  The pages where you are trying to sell your books.

And as a romance reader, I can say, your pages are horrible.  They don’t excite me or persuade me into buying your books.

As a reader, I want more.

As a copywriter, I want to help you give your readers more!!!

Here are…

3 pieces of a well-designed book page

For many this is going to be a new idea.

But as an author, you can’t hide behind your books anymore.  Your readers want to know more about your book, more about your characters and more about you.

Your readers crave more information!!

Let’s start with…

Design

What you put on your pages is important.

You need several things to make it work.

  1. High resolution images of your book covers, as well as any other pics you added.
  2. Background colors that are neutral help your book covers to stand out.
  3. Easy navigation to buy your book.

Give your readers more and they will pay you back by sharing your stuff all across social media!

Formatting

How you add details is just as important as what you add

Keep these in mind as you write your page.

  1. Headlines and subheads.  These help your reader to know exactly what they are buying but also helps search engines to know too.
  2. Keywords and phrases.  While your readers may know what your book is called, you need to guide the search engines to the right spot.  Identify your keywords to Google to help your book pages be found easier.
  3. Product description.  Using keywords and phrases that you want the search engines to use to find your book.
  4. Call-to-Actions.  Your reader needs to be guided to the next step.  Give them clear instructions in your CTAs.

Copywriting

The role of copywriting is to convince your website reader to do a particular action.  To persuade them to do something.

On your book page you need to persuade your readers to buy your book.  The best way of doing that is by giving them the WHY.  Why they should buy your book?  Why should they care about your books?  Why your books are a better read than another author!

When you tell your reader the why, you are sharing the benefits that they will get when they read your book.  They may be all intangible benefits, but the benefits are very real!!

There are several things that you can do to help your page.

Use headlines and keywords.  This helps the search engines find you and will help your readers find you.

Informative copy will further convince your readers that your books are wonderful.

Additional product info will help you help them.

You can also give additional downloadable gifts that can convince your readers to buy, maybe even buy more.

 

Selling your books is the ultimate purpose of your whole site, with the book page being the one page that should finally persuade your readers.

Other pages (home page, about page, contact page) are used to pull them to your book page.

Let me know if I can help you with yours!!

Your friend in romance,

Shental

5 Ingredients to a Well-Developed Contact page

5 Ingredients to a Well-Developed Contact page

Dear Author,

There are 4 pages on your site that are the most important and most visited.

Your:

Each page is important to have a well developed website.

Let’s talk about the Contact page.

It’s essential that your readers have a way to contact you, and what better way then your Contact page.

If formatted correctly, you are in control of how they connect with you.

This doesn’t mean that you leave your phone number and your personal email.

Many successful authors have certain things on their Contact pages to ensure their readers are heard.

5 Ingredients of Your Author Contact Page

Because your Contact page is one of the most visited pages on your site, it needs to be a priority when developing it.

Don’t just throw up any old thing on your page and call it done.

Your readers want to hear from you.  They want to get to know you.  And this page can help you.

Typically…

The best Contact pages include:

  1. Images.  Typically this would be a picture of you, a good one.  But you can also include pics that go well with your brand.
  2. Personal blurb.  Share something with your readers, for example: how appreciative you are of all their support.  Or for following you.
  3. Include either your author email or add a form that readers can fill out.
  4. Links to your social media accounts.  You want them to share on social media.  Make it easy for them.
  5. End with a CTA (call-to-action).  You want them to do something when they are done reading, show them with a simple CTA.

While these are certainly not all that you can put onto your Contact page, these are the basics.

They can be put together in any way that you like.

But please…

Don’t forget formatting

Because I am an editor at heart, I think about the way it is written as well.

Here are tips remember:

  • Grammar.  Make sure you’ve spelled things correctly.  Well written copy goes a long way.
  • Above the fold.  Make sure your most important stuff is above the fold so readers don’t have to scroll to know how to contact you.
  • Don’t complicate it.  This page is not meant to be difficult.  Be specific and get to the point quickly.  This page is about connecting, not going into your full story.  Save that for your About page.
  • Show off your personality.  Include something else that really shows who you are.
  • Add high def images.  Always use good quality images to convey what you are doing.
  • Look gorgeous.  Make sure this page is just as pretty as the rest of your pages.  Mobile responsive is essential too.
  • Have fun!!  It’s not meant to be a difficult page.

 

Hopefully that helps you in creating a page that will wow your readers.

Let me know if I can help.

Your friend in romance,

Shental

 

Sources:

Hubspot

Search Engine Journal

WordStream

Canva

 

3 Essential Parts of your About Page

3 Essential Parts of your About Page

Dear Author,

Writing your About Page is an essential part of your online presence.

Did you know that your About page is the most visited pages on your site?  Why?  Because readers want to know who you are and how you came up with the story that they just read.

So how is your About page doing?

Do you have a well thought out paragraph that tells your readers who you are and why you do what you do?

Why do you need to have a detailed About page?

Because authors can no longer hide behind their books.  Readers want to know more.

 

To help you with what to include, I have found some great articles on About pages.

Here are…

3 essential parts to include on your about page

While there is no wrong way to write an about page, there are definitely some things to include that will help your site be more interesting, more convincing, and more entertaining for your readers.

 

Picture of a hand holding a card with the words About Page on itWhat to include

While you don’t have to divulge every detail of your personal life to feel personal to your readers, you do need to share things that are personal to you.

Here are some ideas:

Pic of you

Include a nice shot of you.  This doesn’t have to be a professional head shot.  Readers would love to see you in whatever environment that shows who you are and what’s important to you.

Share your story

Every reader wants to know more about you.  How you got started?  When you wrote your first story?  What made you start writing romance?

This doesn’t mean that you are giving out very personal details about you or your family and friends.

All this means is that you are sharing more of you and how you came to be.

If you focus on the things that make you human, your reader will feel that and feel more inclined to get your next book.

Describe your values

Almost every writer has a WHY behind why they do what they do.  Sharing this will help your readers feel closer to you.

It’ll endear you to them.  Causing them to want to feel that again.  And they’ll buy your next book, just because they felt that with you.

I know, it sounds weird but try it and see what happens.

Add book reviews

Your About page is a great place to have extra testimonials about your books. (By the way, testimonials can go just about anywhere on your site.)

This gives other readers a thumbs up for your new book coming out next year.

Including a list of what books that you’ve written and a small snippet about the book,  adding links to your book pages.  This is great for your site to have internal links

Additional info about you

I’m sure that you are not just an author.  I’m sure you are involved in some other exciting adventures that you would love to share with your readers.

Adding them to your about page lets readers know that you are well rounded and are actually human!!!

This is also a great place to add external links that are good for your site.  Add the links to the pages of the places that you are involved in.

You could also add a list of your favorite authors (and the links those other author sites).  This is a great way to add external links that are good for your site.

A call-to-action

When your readers are done reading, what do you want them to do?  Make sure to include some sort of action that will bring them further into your site and giving them a better opportunity to engage with you.

 

 

I found a picture of a statue that is thinking and asked Think about this?What to think about when you write your page

While your site is all about you, you need to direct your pages to your readers.  They are they ones that you need to impress upon.  When you do that, they will be more inclined to buy from you again and again.

Consider your audience

I know that this is your site.  But you need to direct your pages to your readers.  What would you say to them if they were standing right in front of you?  Each page should be directed with them in mind.

Forge a connection

Take the time to forge a connection with your readers.  Your readers will feel connected with you by reading your story.  Now you need to connect with them through your site and even through social media or in your newsletter.

Be interesting

Don’t just write the same thing on every about page (across other platforms) that you have.  Take the time to share things that make you YOU!!  Be interesting to your readers.

You want your readers to be interested in you because when they do, they will buy more books from you.  So be interesting!!

Get personal

Your about page is about you.  But is also about them.  You are giving your readers these amazing stories that you have put a lot of yourself into.  So get personal and deep with what it takes to be the writer that you are.

Use different forms of media

Just like in any web content, you need to make it appealing to your readers.  Add pictures, videos, music links.

Anything to make your page more interesting and entertaining.

 

 

A picture of something that is being formatted on a page with the "formatting is important too"How to format

Just typing words onto a page is not the way to send a page out for your readers to see.  Take a moment to format your page for optimal reading.

Lead with best info

If you have a lot to share, make sure your best stuff is “above the fold”.  This means that your best information is right at the top before they even scroll down.

Add headlines and subheads

Break up your text with the appropriate headlines and subheads when you need them.  Don’t have just a clump of words for your readers to read.  They won’t like that.

Add rich media

Make a point to add pictures, videos, charts, or music so your reader will engage with your page.

Add a call-to-action

Make sure your call-to-action is noticeable and easily understood.  This could be in the form of an actual button but it can also be a text link that will send your reader somewhere else.

Add social media buttons

Make sure your social sharing buttons are above the fold and easily seen.  This will give your readers the opportunity to share to the platform of their choice.  Don’t hide your social buttons just on this page though.  Having social sharing on every page gives your reader the ability to share what they want when they want.  They will like that.

Test Test TEST

No page is written in stone.  If you try one way and it doesn’t work, try another way.

Test to see what your readers want and like to hear.

 

So there is a whole list of things that you can do to make your About page all the more exciting.

Also keeping this page up to date and looking fresh will benefit your site and keep the search engine bots happy!!

If you would like my help to fix your page, head on over to my consultation page.  Fill it out and we’ll chat.

Your friend in romance,

Shental

Sources:

http://blog.hubspot.com/marketing/remarkable-about-us-page-examples#sm.00004ioq1sfymdpwv7m1h2l1q417r

http://www.copyblogger.com/how-to-write-an-about-page/

http://www.susangreenecopywriter.com/articles/write-killer-about-us-page.html

https://moz.com/blog/9-simple-tips-for-making-an-about-us-page-that-works-for-your-brand

http://diythemes.com/thesis/amazing-blog-about-pages/

http://thestoryoftelling.com/10-rules-for-writing-about-me-page/

8 Key Elements of Your Home Page

8 Key Elements of Your Home Page

Dear Author,

Your home page is a very important page to your website.  It is the most visited page.  Why?  Mostly because you use your home page URL in your marketing.

Anybody you talk to you send to your home page.

Do you have the right things on your home page to convert your readers?

Here are…

8 key elements to add to your home page

Out there in the marketing world, there is only a little debate as to what is needed on a home page.  But for the most part many of the gurus agree on a few basics.

What they all agree on is that your page needs to convert your reader.  Convert your reader into doing something.  What that something is, is up to you.

 

Let’s start with your…

Logo

While many companies spend too much money on developing a logo, you are lucky that you can use your own pic as your logo.

I have found that this is what most authors do.  They don’t have a logo, per se, but they do have a really nice photo of themselves on their home page.

Some have taken some part of their book design and made it into a fancy logo that represented what they were doing.  Some have taken their name or initials and created a creative logo

No matter what you decide, you need to take that same design and use it all across your online presence, so when someone is looking for you, they will know by your logo.

 

Headline

Your headline is likely going to be: “Bestselling Author (your name)”.  And that’s okay.  I would consider adding what type of romance you write.  Such as “Queen of Paranormal Romance”.  This is what Christine Feehan has been dubbed!!

So consider an additional word that you can use to describe yourself.

This will give an added word to be used in search engines that you can be found under.

 

Sub-headline

Not many authors have an actual sub-headline.  But I have seen a few that take a testimonial and added that as their headline!!

This does a double whammy of using social proof and keywords in your subhead to help you in the search engines.

But this could also be a statement about who you are and what you do.

 

Navigation

Your navigation should be easily noticeable and above the fold of your home page.

You want readers to know exactly where they can go to get your books.  So make your navigation easy to use and easy to understand.  Don’t use words that they will have no idea what you plan on doing on that page.

Strive for intuitive navigation.  This is where your site is designed with the user in mind with a flow from page to page.

Use words for each page as close to what you are wanting that page to do.

 

Content Promotion

Do you have a blog that you write for your readers?  If so, having a link to that blog right on your home page will mean that more readers will know where to look for what you have to say.

This can be just a link in your navigation but it can also be a separate text link to your blog page.

This could also be linked to your product page, your book page.  Your readers need to know right away where to go to get your books.

This could also be a place to sign up for your newsletter.

 

Resources

Do you offer any other services other than your novels?  Add this link to your navigation.

 

Social icons

This seems to be the biggest one that is missing on author sites that I have seen.  There are social icons but they are buried on the contact page or the about page.

Having the ability to share on whatever platform your reader’s choose, will enable your readers to share with many others if you make this easy for them to do so.

Having this on every page helps them to do that.  You want them to do that!!

 

A Clear Call-to-Action

Each page has a purpose.  What is the purpose of your home page?  Then you know what your call-to-action should be.  Using keywords will help your reader decide what to do.

 

While there are other things that you can include on your home page, these are the essential elements to include when you are wanting to convert your readers more often.

 

And because I like things to look pretty.

Here’s some

Bonus formatting tips:

  • Keep your most important information above the fold.
  • Choose your fonts wisely.  Don’t have several different ones, pick one or two complimentary ones that work well together.
  • Pay attention to color.  Avoid too many bold colors.
  • Include white space.  This helps the reader be able to scan your page with ease.  Break up the text so they can easily scan your page.
  • Go with simple before you add too many things.
  • Don’t waste the footer.  Put some of these in the footer, the ones that are not as essential but still needed.
  • Set up your analytics so you can keep an idea on who is doing what and for how long.  This helps to develop future marketing plans.

 

One thing that I have learned is that a website is never completely finished.  It is a work in progress.  I know that mine is!!

Let me know if I can help.  Give me a shout if I can help.

Your friend in romance,

Shental

3 formatting tips to improve your website

Dear Author,

Your website is a showcase of your accomplishments of your success as an author.  It should reflect who you are.

But the stuff you put onto your site should be formatted with your reader in mind.

And the biggest thing you will deal with is the content.  The content should not just be slapped onto your site.  You need to think about why you have it on your site.  You need to think about what your reader would want.

And that is more than just adding words to your site.  To be an effective seller (of your books) you need to have an website that has marketing techniques that are effective.

To be effective, you need to have a strong foundation of good content.  Content that your readers want to read.

You also need to think about the purpose of your site.  Knowing why will help you in what direction you should be taking your content.

Ask your self these questions:

  • Do I want to improve my SEO rankings in Google?
  • Do I want to add more readers to my email list?
  • Do I want to convert more readers to buyers of my books?
  • Am I looking for more readers to view my site?

The answer to these questions will help you to take your content in what direction.

No matter which direction you choose, you can…

Improve your website by adding these tips

that will help you to make sure your content to what your reader wants to read.

While I could have added pages and pages of improvements, I am only going to touch on 12 things that need to be improved to help your readers enjoy your site more.

I have lumped them into 3 different categories:  Formatting of your site.  Actual content on your site.  Adding rich media for a better user experience.

 

How you format your site is essential

There is a way to format your site that will help your reader to enjoy being on your site more.  This is called user experience.  It is vital to your site being seen again and again by your readers.

 

Here are some ideas to help you get started:

Headline

Your headline is the first thing your reader will read.  Are you catching their attention?  Are you pulling them into your site where they are compelled to read more and want to stay?

The headline is the first step in converting your casual visitor into a frequent visitor and ultimately a buyer.  When you do it right, you will have a loyal customer that will shout praises for every book that you write.

 

Your content

Okay, really truly, your content is everything that you put onto your site.  From the words that you use, to the pictures that you add, including the music and/or videos.

But the placement of everything should be given some thought.

For example:

  • Place your most valuable content above the fold.
    • This means the content that you see right when you come to your site before you start to scroll down.  This is what is above the fold.  If you think about where the phrase came from, newspapers penned the word so you would know what is the most valued information in that day’s paper.
  • Don’t add long paragraphs to your page.
    • Each page needs to be scannable for your readers.  The internet is not the same as writing your book, so you have to change the way you add it.  This means that you can throw out every rule that your English teacher ever taught you.  Instead go with how you talk.  Write online like you talk to your friends or your family.  This way you sound like you are a human.
  • Don’t add the dates to your blog posts
    • You are lucky because your books are timeless.  They will always be new to someone new.  When you add the date to your blog posts, you are dating yourself.  Don’t do that.  By the way, this is not your publication date.  Yes, you can add that.  Just don’t add the date to updates or blog posts about your books.
  • Add a call-to-action (CTA) on each page.
    • Each page should guide you to another one with a final destination of buying your book.
  • Don’t add your actual email address to your contact page.  I have heard some controversy about this one, but the gist of it is this.  If you add your actual email with the @ sign (youremail@yoursite.com) then the Google bots that scan your site will take your email and give it to those that send out spam.  Instead do either:
    • Add your email address like this:  your email (at) yoursite (dot) com  This way it is not read like an actual address but humans will still understand it.
    • But what would be better is to have a form on your site for your reader to fill out.  This way you can keep track of sign ups in your analytics.

Another thought is to make sure that you add something new to your site on a regular basis.  This will help you to be seen by the search engines and thoroughly enjoyed by your readers.

 

Testimonials

I have heard of different thought when it comes to placement of your testimonials.  Some have said that you should have a whole page dedicated to them.  While others have said that you should have them dispersed throughout your site.

I happen to like the idea of having them dispersed throughout your site.  Why?  Because each testimonial is going to be about a particular book.  Take that testimonial and add it to that particular book’s page.

What happens if you don’t have any testimonials.  My answer is:  Do you have an established email list?  If you do, you can send out an email asking your readers to give you a testimonial of any of your books.  Then add that to your site.

 

Other pages

There are many different types of pages that need to be on your site.  Each page has a purpose.  You need to have:

  • a thank you page
  • a contact page
  • email sign up page
  • author page

You know what??  I am going to do a whole article on this.  Look for this next week.

 

What you say is just as important as how you say it

Please don’t just put the back cover blurb onto your site.  Please add more.  I say this from a reader’s perspective.  The majority of authors only add the back blurb.  Now while that is a good thing.  Add your blurb, but add more.  Your reader wants more from you.  More about your stories.  More about your characters.  More about you as an author.

Does it have to be hard to find more content.  Nope.

Give me a shout and I can let you in on a new idea that I am coming out with!!!

 

Give your readers a better experience by adding rich media

Your readers want to have more of you.  They want to have more of your books.  More of your characters.

Take a moment to add:

  • videos
  • music
  • maps of your communities
  • family book tree
  • pictures of your muse
  • a pdf of your family book tree or a map of your community

Each of these things will help your reader to have a richer experience on your site.

Don’t forget to add the alt tags to each of your images.  This helps for search engine rankings but is also helps any reader that needs the extra assistance.

 

Okay, I know that this is not all that you need to be thinking about for your site.  But it is a start.

Please let me know if I can help.

 

Your friend in romance,

Shental

Sign up for weekly newsletter
Get the latest tips and ideas about optimized content.
100% Privacy. We don't like spam either.

 

3 Essential Keywords in your Content

3 Essential Keywords in your Content

Anything that you write online is considered copywriting.  Your keywords are an essential part of that copywriting.

Knowing how to write them, how to make them most effective is essential to being found online.

Knowing where to put them on your website pages will help you help your readers to find you.

3 Essential Places to Add Keywords in your Content essential keywords in your content

There are 3 essential locations in your content where keywords will help you:

  • In the copy on your site.
  • In your social media.
  • In your email.

Keywords in your copy

The internet is fueled by the keywords that searchers put into the search engines.  But where do you put them?

First, think about what your keywords should be.  Your keywords are your names of your book, the name of your book series, and maybe even the name of your characters.

For a more in-depth look at primary and secondary keywords.

There is a difference between short keywords and long-tail keywords.  We know that keywords are the words that you use to describe the content on any page of your site.

There are…

Short keywords

These are one or two words that identify something.

As an author, these keywords are:

  • the names of your books.
  • the names of your book series.
  • the names of your characters.

Long-tail keywords

These are longer than 2 keywords that are put together to identify something.

There are many combinations of keywords that are out there.  But you have it lucky!!

There is no one fighting over your keywords.  They are yours and yours alone.

How is this possible?

It is possible because you are the only one who connects those words together.

Yes, there might be another author or a person who has the names in your book, but once you put them all together, you have a long-tail keyword that is exclusively yours!!!

How cool is that!!!

When you know what they are, now you can take the time to add them to the right places on your site.

So what are those right places?

Keywords need to be found in:

  • Your URL – when each book has its own page, then the URL can become the name of the book or book series.
  • Meta tags – make sure that the back ground info knows what each page is about.  This helps in search engine rankings.
  • Headlines and subheads – each page needs a title.  This helps search engines, but it also makes sure that your reader knows that each page is about a certain book and not another.
  • Body copy – adding keywords to the body of your page helps the reader to know more about your book.  This is where long-tail keywords can have the most effect.
  • Calls-to-action – where appropriate, you can make a keyword or similar word be used for the CTA.

 

 

Now let’s think about…

Keywords in social media

What are your keywords in social media?  Keywords become hashtags in social media.  So any keyword that you have on your site, you can use in a post on Facebook, or a tweet on Twitter, or a post on Instagram.

You can take your keyword, like the name of your book and make it into a hashtag.

Doing this allows you to see who is using that hashtag/keyword and what is being said about it.

I can guarantee that a fan out there has created a hashtag out of your name.  And if they haven’t, take the time to do this for yourself.

This will enable you to see what is being said about you and your books.

Take a peak at this article about hashtags.  Or even download this pdf about hashtags!

 

Keywords in your email

While Google doesn’t track email near as much as everything else.  It does track what links go back to your site and what words were used to link it.

When you add the link to a certain word, you are telling Google that that word is important and it should pay attention to it.

So decide carefully what words you want them to be.

 

So there you have it.  Keywords need to be thought about and strategically placed on your site.  Don’t just slap them on.  Develop a strategy to add essential keywords to your content.

Give me a call if I can help.

 

 

3 copywriting tips for better emails

Dear Author,

Just like in the content of your site, the content of your emails are just as important.

And there is no better connection to reach your readers than it is through email.

Email is the most intimate contact that you can have with your reader.  It enables you to speak to your readers directly and easily.

But if you don’t have some sort of copywriting strategy set up for your emails, your email is not going to get read.  If you don’t get your email read, you can’t share your new book with your reader.

So…

Adopt copywriting formulas in your emails

Copywriting in email is similar to copywriting on your site, with only a few exceptions.  The biggest one is that you have readers attention.  You don’t have to fight for it like you do on your site.  You already have it.

Now all you have to do is keep their attention.  And to keep their attention you have to keep the trust they have already given you (this happened when they gave you their email address).

There are a few tricks that you can do to help yourself reach your reader easier.

 

 

Know why you are sending email

No copywriting formula will work unless you have some sort of strategy to go with it.

Just sending out an email whenever you feel like it isn’t the answer to your being successful in your emails.  You need to define your email marketing strategy.  Defining your strategy answers the biggest question of why you are doing what you are doing.

 

Here are some tips that go along with your strategy:

  • Give your readers a reason to sign up to your email list.
    • Your readers signed up to your list because they enjoyed your book.  But what else are you willing to give them?  You have to give them something in exchange for their email address. Here are a few ideas:
      • a mind map of your story line
      • a family book tree of your main book series
      • an excerpt of your latest book
      • a deleted chapter and why it was deleted
      • a picture of a muse that you used to write a certain character
  • Make it easy for your readers to sign up.
    • No one likes a complicated sign up form that is hidden on your contact page.  Make sure that your sign up form is front and center.
    • Use language that compels them to sign up willingly (when you use a wondrous freebie).
  • Consistently use the right email format.
    • Don’t make your email have 10 different things that you are trying to do.  Include only one topic per email.
    • Always remember less is more.  Don’t have a dark back ground with a bright font color.  Choose a color scheme that is pleasant and appealing.
    • Make sure your email is mobile friendly.
  • Choose content that your readers want to read (this is the what in your email)
    • Don’t include content that your readers don’t care about, even if you do.  Having said that, readers do want to get to know you as a person, their favorite author, so having the occasional email about your fav hobbies can be written into your strategy.
  • Always make them feel special.
    • Do this by calling them by name.  Use an email service that gives you the ability to do dynamic name tags.
    • Get to know your subscribers by providing questions that separate them into different groups.  Having them in groups can help you to cater your email content to each type of group.  Groups such as:
      • readers that have purchased a book but not an ebook
      • readers that have not purchased either an ebook or an actual book
      • readers that bought a book ages ago but nothing in a very long time
  • Test everything that you do.
    • No matter is you have just one book or a couple dozen, you need to know what your content is doing and how you can adjust to make it better.

 

Now let’s think about the copy in your emails.

Copywriting formulas = How you say it

This is where using copywriting formulas in your emails comes into play.  Think about how you are going to send it.  What words are you going to use and in what order??

Here are some tips to use:

  • Subject line needs to
    • grab their attention
    • use active language
    • be personalized
    • be clear in what you are trying to do in that particular email
    • match your body of the email
  • The body copy of your email should be:
    • written in second person
    • describe the benefits of your book and what it can provide to the reader
      • an example of this would be an emotional benefit, like relieving boredom or feeling accepted through your story line.
    • only a taste of what they could be getting if they read the whole book.  So be brief, clear, and to the point.  While at the same time using copywriting power words to entice your reader to go to your site.
    • where your personality shines through, so be lovable and above all, be yourself.
    • have a call-to-action that fits with the page and with what you are trying to do.

 

The last thing you should be doing is

Keep track of your data

Your readers will tell you if they like your stuff or not.  And improvements aren’t difficult to enforce.  Trying a different copywriting formula until you find the one that works for your audience should be part of your marketing plans.

There are several metrics to think about when you are send out your emails.  Here are some:

  • your sales.  Do you have affiliate links on your site?  What are the numbers of these links?  Changing the words might be the trick to making a sale.
  • click throughs.  Do you include links in your email that takes your reader to your site?  How many of those links convince them to click through?  Testing is the way to find out which words are the best choice.
  • open rate.  Did your headline convince your reader to even open your email in the first place?

 

 

It all comes down to the words that you put online.  How you write them, what you write, in what order.  Each of these things enables you to reach your reader.  If you don’t use some sort of strategy, you are just adding words.

I’m still figuring this out as well.  Let’s figure it out together.

Your friend in romance,

Shental

Sign up for weekly newsletter
Get the latest tips and ideas about optimized content.
100% Privacy. We don't like spam either.

 

Priceless copywriting formulas that help you write easier

Dear Author,

At the base of everything that is done online, are the words that you write.

Your words will either convince your reader to buy your book or not.  Your words will convince your reader to sign up for your site or not.

To persuasively write is at the heart of being a copywriter.

To be a successful copywriter, one must master the skill of convincing your ideal reader to buy your book, sign up to your newsletter, or download that freebie.  These skills are found in copywriting courses.  These skills are found in copywriting formulas that enable you to convince your reader to do what you want them to do.

 

Use copywriting formulas when writing website content

 

When I was trying to find more information about the books that I was reading, I found that not many authors had actual written content on their sites.  Some even had little to no content at all.  And I had to ask myself why.  Why do some have a little content?  Why do others have no content?  Why did some have content that was so boring or unrelated that I wondered why it was there?

While I don’t have a complete answer, I do know that the answer lies in what is being written on your site.

 

At the core of everything online, it is words.  The words can make us or break us.  Why?  Because words are the building blocks of everything that we do online.  The words are the keys to being found.

I believe that if you change your online content to be more persuasive, or more entertaining, or more enlightening then more of your readers will want to tell the world what you are up to.

 

Use copywriting formulas in the content ingredients

 

Yes, each page needs to include certain things.  Here’s a quick list:

  • keywords
  • headlines
  • SEO title
  • introduction
  • body copy
  • subheads
  • media
  • bullet points (when needed)
  • conclusion
  • CTAs
  • social share buttons

(source)

But within each of these things, you need to use copywriting formulas to write each.

Here are some examples:

Headline formulas in blog posts

Here are some examples that can be used in your blog posts:

  • The beginner’s guide to ________________________ (identify what new readers should know about your series)?
  • How many times have you read _____________________________ (the name of your book)?
  • Before you read ________________ , read this post! (list your current book)
  • 5 things I wish I had known about ________________________________ (list characteristics of main character)

These are some examples that you could use to make your blog posts more interesting for your reader.

 

Body copy formulas

Because your reader is already attached to you and your book, you have an advantage over other products out there.

You can take this formula and make sure to add the things that your readers already knows.

FAB

Feature – introduce your book again

Advantages – describe why it’s way better than other books

Benefits – describe what it’s benefits are

This formula seems to be a standard for many pages of body copy.  Try it on your book pages of your site.  See how it goes.

 

 

Use copywriting formulas in your content creation

Just slapping a bunch of words on your site for the sake of writing something, is not the way to create the content for your site.

You need to think about what you are going to say and how you are going to say it.

When you use a formula for a particular page, you have a greater chance of convincing your reader that your book is what they need to buy.

Let me give you a couple examples.

Formula:  AIDA

This stands for:

A is Attention:  pull your reader onto your page by getting their attention.

I is Interest:  engage your reader with new, unusual and interesting things about your book

D is Desire:  use strong words so your reader feels compelled to buy.

A is for Action:  Ask your reader to do what you want them to do.

This formula is ideal for an opt-in box to get them to sign up to your site.

This formula would be used when you write about your book on your page.

Formula:  SLAP

Stop your reader

Make them look

Convince them to act

Get the purchase

This one is another example of the order that you write your content on each page.

This one is a simple and easy to use.  Should be really easy to adapt to your author site.

(Source)

 

Headline format

Your headline should not just slapped onto your page.  Yes, you should include your keywords but you should also make sure that it:

  • is your authentic voice.  Your readers know that sound of your voice, so your online content needs to sound similar.
  • is how you sound, naturally.  If you change the “sound” of your voice, your readers will wonder who it is and why there is someone else writing.
  • inspires curiosity.  Capturing your readers attention is a primary objective of your marketing plan, so your headline needs to reflect that.

 

This is not a complete list at all.  In fact, it is only a small part of what is needed for the content on the pages of your site.

But if you don’t have some sort of formula, you are just writing sentences.  Formulas make it possible for your copy to be more than just words on your site.  They give your site structure and purpose.

Call me if you would like help with the content on your site!!

Thanks for listening!!!

Happy Reading

Your friend in romance,

Shental

Sign up for weekly newsletter
Get the latest tips and ideas about optimized content.
100% Privacy. We don't like spam either.

7 Email Marketing Metrics to Track

Dear Author,

Making sure your email marketing and your analytics are tied together is only good business sense.  You are then able to make accurate adjustments to what you are already doing.

But I am not sure how many authors actually keep track of the data about your emails.

Do you?  Do you know if all the hard work that you are doing is actually going to benefit you?

Your email analytics are essential to you making sure that you are succeeding in your marketing plans.

Here are…

7 email marketing metrics you need to track

Each of these different metrics are a part of your analytics.  You need to understand what they do and how they help you.

  1. Open rate
  2. Click-through rate
  3. Web traffic
  4. Sales
  5. Unsubscribes
  6. Bounce rate
  7. Complaint rate

 

There is a great article from AWeber.  The article is called 7 Email Marketing Metrics You Should Track (and What They Mean).

While they are not completely free email service, they do provide an excellent price for what they offer.

 

 

Open rate

This measures if your emails are even opened.

It measures whether your headline was effective enough to pull your reader in.  If they opened your email, then your headline was a good one.  If they didn’t open your email, then you need to adjust your headline with something different so you know what is working and what is not.  When you know what’s working, keep doing that same thing.  This is called A/B testing.

It also measures when your email was opened.  With this, you will know when your readers are looking at their email.  With the most number at a certain time, that will be your optimal time to send out your next one!

Please know that this is not fool-proof.  There are certain trackers that make it easy to keep track of this.  But if this tracker is disabled, then this is affects your open rate.

Apparently, AWeber has a great analytics side to their email system.  I am still learning how to use this.  It is definitely worth it.

 

Click-through rate

This measures whether a reader has gone from your email to your site.  You can see which call-to-action was effective in convincing a reader to do whatever you asked them to do.

Or if the content excited your reader.

Knowing which way your data turns, can only help you to make smarter marketing choices.

 

Web traffic

Knowing how to interpret your web traffic, and whether or not your readers are coming from your email, helps to answer which email is working.

Tracking how long your reader stays on your site, can tell you which is good content and which isn’t.

If traffic is low, you might need to revamp your emails or maybe even the content on your site.

Attaching your Google Analytics to your site will help in knowing all sorts of information.

 

Sales

Do you have affiliate links for your books?  Do you know which link is selling more?  or less?

Are you selling more from your email? or from your web page?  Which one is working better?  worse?

This is where Google Analytics comes in again.  Having it all attached and working takes a bit of time, but the returns are rewarding!

 

Unsubscribes

Having some reader asked to be unsubscribed can be difficult.  But knowing why they unsubscribed can help you to deliver content that your readers want to hear.

Keep in mind that a fluctuating list can be healthy.  It means that only those who truly want to read your emails are the ones that stay on your list.  This is where you can have a re-optin every year or so.

 

Bounce rate

Bounces are a good indication of how healthy your email list is.  There are hard bounces and soft bounces.

A hard bounce is when you send out to an invalid or closed email.

A soft bounce is when someone’s email is unavailable for whatever reason.

Most email providers will continue to send a certain number of soft bounces till they automatically unsubscribe that person.

 

Complaint rate

Complaints are going to happen no matter the safe guards you put in place or not.

Have a plan to manage the complaints that will come your way.  As your email provider might have a policy against so many complaints might cause you to be deleted.  Ask your email provider.

 

So how do you think your email are doing?

Take the time to know what your analytics are telling you.

You will be glad that you did!

<3 S

Sign up for weekly newsletter
Get the latest tips and ideas about optimized content.
100% Privacy. We don't like spam either.

 

 

Like me on Facebook

FREE 15 minute consultation
Your author site is your showcase. Let me show you how to make it shine!
Just want the tips and tricks for now, Subscribe to "Learn My Content Marketing Secrets." Subscriptions kept 100% private.
%d bloggers like this: