Writing your About Page is an essential part of your online presence.
Did you know that your About page is the most visited pages on your site? Why? Because readers want to know who you are and how you came up with the story that they just read.
So how is your About page doing?
Do you have a well thought out paragraph that tells your readers who you are and why you do what you do?
Why do you need to have a detailed About page?
Because authors can no longer hide behind their books. Readers want to know more.
To help you with what to include, I have found some great articles on About pages.
3 essential parts to include on your about page
While there is no wrong way to write an about page, there are definitely some things to include that will help your site be more interesting, more convincing, and more entertaining for your readers.
What to include
While you don’t have to divulge every detail of your personal life to feel personal to your readers, you do need to share things that are personal to you.
Here are some ideas:
Pic of you
Include a nice shot of you. This doesn’t have to be a professional head shot. Readers would love to see you in whatever environment that shows who you are and what’s important to you.
Share your story
Every reader wants to know more about you. How you got started? When you wrote your first story? What made you start writing romance?
This doesn’t mean that you are giving out very personal details about you or your family and friends.
All this means is that you are sharing more of you and how you came to be.
If you focus on the things that make you human, your reader will feel that and feel more inclined to get your next book.
Describe your values
Almost every writer has a WHY behind why they do what they do. Sharing this will help your readers feel closer to you.
It’ll endear you to them. Causing them to want to feel that again. And they’ll buy your next book, just because they felt that with you.
I know, it sounds weird but try it and see what happens.
Add book reviews
Your About page is a great place to have extra testimonials about your books. (By the way, testimonials can go just about anywhere on your site.)
This gives other readers a thumbs up for your new book coming out next year.
Including a list of what books that you’ve written and a small snippet about the book, adding links to your book pages. This is great for your site to have internal links
Additional info about you
I’m sure that you are not just an author. I’m sure you are involved in some other exciting adventures that you would love to share with your readers.
Adding them to your about page lets readers know that you are well rounded and are actually human!!!
This is also a great place to add external links that are good for your site. Add the links to the pages of the places that you are involved in.
You could also add a list of your favorite authors (and the links those other author sites). This is a great way to add external links that are good for your site.
When your readers are done reading, what do you want them to do? Make sure to include some sort of action that will bring them further into your site and giving them a better opportunity to engage with you.
What to think about when you write your page
While your site is all about you, you need to direct your pages to your readers. They are they ones that you need to impress upon. When you do that, they will be more inclined to buy from you again and again.
Consider your audience
I know that this is your site. But you need to direct your pages to your readers. What would you say to them if they were standing right in front of you? Each page should be directed with them in mind.
Forge a connection
Take the time to forge a connection with your readers. Your readers will feel connected with you by reading your story. Now you need to connect with them through your site and even through social media or in your newsletter.
Don’t just write the same thing on every about page (across other platforms) that you have. Take the time to share things that make you YOU!! Be interesting to your readers.
You want your readers to be interested in you because when they do, they will buy more books from you. So be interesting!!
Your about page is about you. But is also about them. You are giving your readers these amazing stories that you have put a lot of yourself into. So get personal and deep with what it takes to be the writer that you are.
Use different forms of media
Just like in any web content, you need to make it appealing to your readers. Add pictures, videos, music links.
Anything to make your page more interesting and entertaining.
How to format
Just typing words onto a page is not the way to send a page out for your readers to see. Take a moment to format your page for optimal reading.
Lead with best info
If you have a lot to share, make sure your best stuff is “above the fold”. This means that your best information is right at the top before they even scroll down.
Add headlines and subheads
Break up your text with the appropriate headlines and subheads when you need them. Don’t have just a clump of words for your readers to read. They won’t like that.
Add rich media
Make a point to add pictures, videos, charts, or music so your reader will engage with your page.
Add a call-to-action
Make sure your call-to-action is noticeable and easily understood. This could be in the form of an actual button but it can also be a text link that will send your reader somewhere else.
Add social media buttons
Make sure your social sharing buttons are above the fold and easily seen. This will give your readers the opportunity to share to the platform of their choice. Don’t hide your social buttons just on this page though. Having social sharing on every page gives your reader the ability to share what they want when they want. They will like that.
Test Test TEST
No page is written in stone. If you try one way and it doesn’t work, try another way.
Test to see what your readers want and like to hear.
So there is a whole list of things that you can do to make your About page all the more exciting.
Also keeping this page up to date and looking fresh will benefit your site and keep the search engine bots happy!!
If you would like my help to fix your page, head on over to my consultation page. Fill it out and we’ll chat.
Your friend in romance,